The world-renowned 5-star Deluxe All-Inclusive Emerald Faarufushi Resort & Spa, affiliated with The Leading Hotels of the World, has announced its one-year anniversary since its re-opening and celebrate the resort’s incredible success.
Over the past 12 months, the Emerald Faarufushi Resort & Spa has soared to new heights, boasting an astonishing average occupancy rate of 85%. Italy, the UK and Germany account for 45% of total bookings (with 15% each), while the remaining 55% of guests come from the rest of the world. This remarkable achievement in international markets has solidified its status as a true gem in the world of luxury travel. The resort already ranked on the top 10 resorts for guests’ satisfaction on TripAdvisor and a score of 9.8 on Booking.com.
To commemorate this momentous occasion and usher in another year of success, the resort is throwing a dazzling celebration open to all its guests on Sunday, October 1.
The festivities will kick off with a splash in the morning, featuring an exhilarating Water Sports Show and Free Trial Diving session. Guests can dive into the world of aquatic adventure, paddling on a Stand-Up Paddleboard (SUP) or explore the vibrant coral reefs beneath the crystal-clear waters.
In the early afternoon, the celebrations will continue with a delightful Choco Swiss Roll Class at the Aqua Restaurant, where culinary creativity will go beyond bounds. Later, guests can test their mixology skills during an enchanting Cocktail Masterclass at the Eclipse Bar, offering mesmerising ocean views.
For those with a competitive spirit, a thrilling rendezvous awaits at 5 pm on the padel court, where guests can challenge the resort’s General Manager, Patrick De Staercke, to an epic showdown. As twilight descends upon the island, the true revelry begins at 7 pm with a lively Cocktail Party at the Sunset Pool Bar. Everyone will be invited to raise a glass and toast to the resort’s incredible journey over the past year! The celebration will then transition into a sumptuous Gala Dinner, followed by a vibrant Pink DJ Party that will keep guests dancing under the stars until the early hours.
“We are delighted with the results achieved in these first 12 months of operation,” says Simone Scarapicchia, Chief Commercial Officer of The Emerald Collection.
“Since our opening on 1 October 2022 and up to April, we have recorded a constant occupancy of around 85% and the forecast for Q4 2023 consolidates on this average. Our Deluxe All-Inclusive formula, in addition to attentive but non-invasive refined service and the sophistication of the villas and common areas, have immediately won over the relevant European markets. Among the new additions coming in 2024, we have made improvements to make the beach surrounding the island even wider and created a new category of over-the-water villas: the Sunset Water Villa with pool, which provides priceless views of the sunsets that each day lights up the waters surrounding Emerald Faarufushi Resort & Spa in pink and orange.”
Canareef Resort Maldives broadens global reach with new sales representatives in Russia and the UK/Ireland Markets
Canareef Resort Maldives has appointed Sales Representatives for Russia and the Commonwealth of Independent States (CIS), as well as the United Kingdom and Ireland. This expansion is part of the resort’s broader vision for global development and increased tourist engagement.
SEA Company Takes the Helm in Russia and CIS
Canareef Resort Maldives has welcomed SEA Company as its Sales Representative for Russia and the CIS countries. SEA Company, headquartered in Moscow, has been a prominent player in the Russian hotel business since 2013, earning accolades such as the “Best PR and Consulting Agency in the Field of Tourism in Russia” at the Global Hospitality Awards in 2019.
Andrey Shemyakin, Managing Partner of SEA Company, expressed confidence in Canareef Resort Maldives, emphasizing the resort’s appeal to Russian and CIS tourists. With the Maldives consistently ranking among the top destinations for winter vacations, the partnership aims to cater to the diverse preferences of travelers, especially families with children seeking comprehensive amenities.
Russia remains a leading source of tourists to the Maldives, making the collaboration between Canareef Resort Maldives and SEA Company a strategic move to tap into this lucrative market.
Red Tree Representation Takes Charge in the UK and Ireland
Simultaneously, Canareef Resort Maldives announced its partnership with Red Tree Representation, a move designed to solidify its standing in the UK and Irish markets. Red Tree, boasting over 15 years of experience, specializes in product, marketing, and contracting roles with leading UK tour operators.
The partnership aims to capitalize on Red Tree’s extensive industry knowledge and contacts to promote Canareef Resort Maldives and the scenic Addu Atoll. The UK market, being one of the largest sources of tourist arrivals to the Maldives, presents a significant opportunity for the resort to expand its reach and increase tourist inflows.
Mohamed Jaish Ibrahim, Resort Director of Canareef Maldives, highlighted the resort’s commitment to making the Maldives an accessible luxury for a broader audience. The collaboration with Red Tree Representation is seen as a crucial step towards achieving this goal.
Nestled in the southernmost atoll of the Maldives, Addu—a UNESCO biosphere reserve—Canareef Resort Maldives spans 42 hectares of secluded island paradise. With 271 villas, offering breathtaking views of the pristine Indian Ocean, Canareef is your ideal destination for a romantic escape, adventurous family vacation, or a memorable group trip. Immerse yourself in the beauty and wonders of Addu Atoll at Canareef Resort Maldives.
Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences
Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.
The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.
Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.
Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”
Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.
Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”
Maldives crowned World’s Leading Destination for fourth consecutive year
Maldives on Friday won the World’s Leading Destination accolade at the World Travel Awards 2023, making it the fourth consecutive top title win for Maldives.
In addition to the World’s Leading Leading Destination Award, the Maldives Marketing and Public Relations Corporation (MMPRC) also won the World’s Leading Tourist Board award for the second year in a row.
The awards were presented at a gala held in Dubai Friday evening.
The Maldives successfully secured the title of the World’s Leading Destination in 2020, 2021 and 2022.
The World’s Leading Destination title is the most distinguished in the annual programme, which itself is renowned as the most prestigious and comprehensive award in the global travel industry.
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