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Maldives Border Miles open for partners: Join world’s first destination loyalty programme

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Maldives Immigration is now inviting partners to join the Maldives Border Miles initiative, the world’s first loyalty programme designed by a destination exclusively for tourists.

Registered tourist facilities and other business entities providing services to tourists can enrol as a partner and provide discounts or privileged services of their choice to members.

Interested parties are requested to email mbm@immigration.gov.mv.

https://www.youtube.com/watch?v=mt52NaJq08A&feature=emb_title

The Maldives Border Miles is a tourism loyalty programme initiated by the Maldives Immigration, together with the tourism ministry, Maldives Marketing and Public Relations Corporation (MMPRC) and Maldives Airports Company Limited (MACL).

The programme will come into effect in December.

It is a three-tiered loyalty programme – the first of its kind in the world – for tourists. Tourists who enrol in the programme will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions.

What are the tiers?

  • Aida (bronze tier)
  • Anantara (silver tier)
  • Abaarana (gold tier)

Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress.

How you will earn points?

  • 50 points for each border crossing
  • 30 points for visits to celebrate honeymoons
  • 30 points for visits to celebrate wedding anniversaries
  • 30 points for visits to celebrate birthdays
  • 10 points for visits during local occasions
  • 20 points for seasonal visits
  • Five points for each night spent in Maldives
  • Five points for pre-defined services obtained from partners

How can you upgrade the tier?

  • Earn 500 points to reach Aida
  • Earn 2000 points to reach Antara
  • Earn 4000 points to reach Abaarana

If you are traveling to the Maldives as a tourist, you can enrol in the programme. Points will be rewarded if you stay in a registered tourist facility for at least three nights. For the most recent updates of the programme, visit imuga.immigration.gov.mv/mbm.

With the introduction of the Maldives Border Miles programme, it is expected that tourism will boost considerably as it is an added advantage for travellers. It is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.

https://www.youtube.com/watch?v=yRmuDZZvDGE&feature=emb_title

The Maldives reopened its borders on July 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

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Villa Resorts hosts over 200 travel agents from India to showcase its transformation

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Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

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The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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Business

JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

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JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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