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Maldives Border Miles open for partners: Join world’s first destination loyalty programme

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Maldives Immigration is now inviting partners to join the Maldives Border Miles initiative, the world’s first loyalty programme designed by a destination exclusively for tourists.

Registered tourist facilities and other business entities providing services to tourists can enrol as a partner and provide discounts or privileged services of their choice to members.

Interested parties are requested to email mbm@immigration.gov.mv.

https://www.youtube.com/watch?v=mt52NaJq08A&feature=emb_title

The Maldives Border Miles is a tourism loyalty programme initiated by the Maldives Immigration, together with the tourism ministry, Maldives Marketing and Public Relations Corporation (MMPRC) and Maldives Airports Company Limited (MACL).

The programme will come into effect in December.

It is a three-tiered loyalty programme – the first of its kind in the world – for tourists. Tourists who enrol in the programme will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions.

What are the tiers?

  • Aida (bronze tier)
  • Anantara (silver tier)
  • Abaarana (gold tier)

Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress.

How you will earn points?

  • 50 points for each border crossing
  • 30 points for visits to celebrate honeymoons
  • 30 points for visits to celebrate wedding anniversaries
  • 30 points for visits to celebrate birthdays
  • 10 points for visits during local occasions
  • 20 points for seasonal visits
  • Five points for each night spent in Maldives
  • Five points for pre-defined services obtained from partners

How can you upgrade the tier?

  • Earn 500 points to reach Aida
  • Earn 2000 points to reach Antara
  • Earn 4000 points to reach Abaarana

If you are traveling to the Maldives as a tourist, you can enrol in the programme. Points will be rewarded if you stay in a registered tourist facility for at least three nights. For the most recent updates of the programme, visit imuga.immigration.gov.mv/mbm.

With the introduction of the Maldives Border Miles programme, it is expected that tourism will boost considerably as it is an added advantage for travellers. It is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.

https://www.youtube.com/watch?v=yRmuDZZvDGE&feature=emb_title

The Maldives reopened its borders on July 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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