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Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

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Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.

Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.

The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Maldives Madridistas: Patina Maldives, Fari Islands Nets Exclusive Football Camp Partnership with the Real Madrid Foundation

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Younger guests at Patina Maldives, Fari Islands can embrace new patterns of play this summer at an exclusive, Maldives-first Real Madrid Foundation football camp. From 4 July – 12 August, a youth coach will lead a comprehensive Real Madrid Foundation programme of daily soccer sessions for ages 5-9yrs, 10-14yrs, and 15-17yrs. The coach will be joined by an elite player ambassador from UEFA’s all-time no. 1 ranked football club toward the end of the programme.

This summer’s inaugural Patina Maldives x Real Madrid CF Foundation football camp is the first edition in an ongoing partnership, with additional future football camp dates to be confirmed. Led by a licensed Real Madrid Foundation coach, sessions will focus on developing each participant both individually and as part of the group, in order to ‘Play The Real Way’ – the training methodology that combines play, as well as sports values.

Sessions will take place on a new, purpose-built 6 a side astroturf pitch located near the Fari Marina Village at Patina Maldives.

All participants will receive an official camp football camp shirt, shorts, socks, drawstring bag, sweatbands, and cap; while those completing a minimum of four days’ coaching will also be presented with a Real Madrid Foundation participation certificate.

Real Madrid Foundation football clinics at Patina Maldives, Fari Islands are priced at USD195++ per child per session for guests of the resort. Bookings are also open to guests from neighbouring resorts, from USD250++ per child per session.

Rates at Patina Maldives, Fari Islands start from USD2,054 (approx. GBP1,620) per night based on two adults sharing a One Bedroom Pool Villa including daily breakfast, complimentary Guest Benefits, tax, and service. Terms and conditions apply.

For more information and reservations, please visit https://patinahotels.com/maldives or contact reservations.maldives@patinahotels.com. For more information on Pathways, please see here.

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A blissful island Easter celebration at Alila Kothaifaru Maldives

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Experience unique and enriching getaways at Alila Kothaifaru Maldives, as the luxury resort unveils exciting benefits for family getaway packages launching this season. Guests are invited to immerse themselves in the ethereal charm of the Maldives.

Nestled in the pristine Raa Atoll, Alila Kothaifaru Maldives seamlessly blends eco-friendly architecture with contemporary sophistication, complemented by the untouched, rugged beauty of the Raa Atoll. Situated amidst miles of untouched marine life, Alila Kothaifaru invites guests to reconnect with nature in the most extraordinary ways. With spacious villas and private pools, guests can truly experience the essence of a getaway where luxury and adventure harmoniously coexist.

Surrounded by azure skies and the turquoise waters of the Raa Atoll, Alila Kothaifaru Maldives offers an idyllic setting for a family escape during the Easter break. Here, guests can unwind in luxurious, nature-immersed surroundings, embark on exciting adventures together, and indulge in unforgettable wellness and culinary experiences.

During Easter weekend, Play Alila will delight young guests with a diverse range of festive island-inspired activities, including Easter egg decorating, arts and crafts, face painting, and more. For those seeking relaxation, Spa Alila offers enticing packages for parents and children to enjoy quality bonding time.

For the adventurous souls, do not miss the chance to join our Sparkling Underwater Egg Hunt. Hidden throughout one of our nearby dive sites, these eggs hold a special surprise. The lucky diver who discovers the egg with a unique mark will win an exclusive clutch made of Swarovski crystal valued at EUR 1,800!

Embark on an Easter journey to remember at Alila Kothaifaru Maldives. Explore all of the Easter events and activities at Alila Kothaifaru Maldives here 

Family Getaway Package

  • Booking Period: Until 30 October 2024
  • Stay Period: Until 25 December 2024

Experience a family holiday rich with memorable moments. From nature walks to energetic beach activities, Alila Kothaifaru Maldives’ offerings extend to the whole family. Indulge in a host of fun adventures together, or relax while your children participate in creative indoor and outdoor activities. Enjoy special family welcome amenities upon arrival, return seaplane transfers, daily full-board meals, and a special offer on wellness treatments. Experience the beauty of our island while creating lasting memories to be treasured!

Stay with us during the Easter period from 25-31 March 2024 and be treated to a wide range of festive island inspired activities such as Easter egg decorating, arts and crafts, egg hunting around the island and underwater, wellness offering, and many more!

For more information and reservations, please contact kothaifaru@alilahotels.com or visit alilahotels.com

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Love’s Oasis: Siyam World Invites Couples To Celebrate And Embrace Romance On White Valentines’ Day

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Romance never ends, get ready to swoon, Siyam World is pulling out all the stops to make this White Valentine’s Day one for the books.  Nestled in the heart of the Maldives, Siyam World invites couples to indulge in a whirlwind of romance and adventure on March 14th, 2024.

Internationally acclaimed DJ Youna will headline the evening’s entertainment, enchanting guests with her signature blend of melodic techno and progressive house music. Against the backdrop of the Maldivian night sky, guests can dance under the stars and create cherished memories with their loved ones. DJ Youna, the rising star of melodic techno and progressive house, is set to serenade you and your beloved under the starlit skies of Siyam World.

YOUNA, an emerging DJ/Producer specializing in melodic techno and progressive house, hails originally from South Korea. Her musical trajectory took an unforeseen turn upon her relocation to Dubai, where she developed a profound affinity for house music—a genre less prevalent in the Asian music landscape. Dedication to refining her craft led YOUNA to cultivate a distinctive sound, skilfully merging emotive melodies with the infectious energy of her compositions.

Despite embarking on her production and DJing journey in 2022, YOUNA has swiftly ascended to prominence on the global music scene. Her debut single, ‘Self-Doubt,’ ascended to the top 14 in progressive house and secured the 4th position on Beatport’s hype chart. YOUNA’s music, characterized by potent beats and evocative soundscapes, transcends cultural boundaries, dismantling barriers and creating a harmonious fusion on the international stage. Get ready to dance the night away and create memories that will last a lifetime with DJ YOUNA

Siyam World has also curated a line-up of experiences that will make your heart skip a beat. Dive into the culinary wonders of the Maldives with our Maldivian Culinary Workshop at Kaage, where you will learn the secrets of local cuisine from our talented chefs.

Treat your special someone to a Destination Dinner or a Special Romantic Dinner, complete with a romantic movie screening to set the mood. And for the ultimate indulgence, why not enjoy a Wine Cellar Dinner? Gift your loved one with chocolates and flowers made available for this special day. Sip on mimosas and savor delicious bites while soaking in the breath-taking views of Siyam World.

Mark your calendars, lovebirds, because White Valentine’s Day at Siyam World is going to be one for the books! Book your romantic getaway now and get ready to fall in love all over again.

For more information, visit Siyam World or follow on InstagramFacebookTwitterTikTok or YouTube. For booking enquiries email: stay@siyamworld.com.

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