Connect with us

Featured

Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

Published

on

Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.

Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.

The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Featured

Unwind, dine and play: multi-island summer at CROSSROADS Maldives

Published

on

This summer, CROSSROADS Maldives is extending an invitation to travellers to explore its unique multi-island destination. Situated just 20 minutes by speedboat from Malé, the destination encompasses a collection of resorts, dining venues, and leisure activities suited to a wide range of guests.

A special summer offer is now available until 31 August 2025 at SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. Tailored for residents and expatriates, the package features room rates from just USD 249 nett per night, inclusive of daily breakfast, return speedboat transfers for two, and access to the facilities of both resorts. Guests may also enhance their stay with a dining plan, which unlocks access to 14 distinctive restaurants across the destination. Additionally, Hard Rock Cafe Maldives is currently showcasing its limited-time World Burger Tour, featuring highlights such as the Island Spiced Coconut & Curry Burger.

For those with limited time, the SAii Beach Club provides convenient day packages that include use of the pool, beachside relaxation, refreshing cocktails, and house-made gelato. As the sun sets, guests can choose from a variety of dining options, including globally inspired dishes at Terra & Mar or Thai-Italian fusion at Mr. Tomyam, with live DJ entertainment to complete the evening.

Sports enthusiasts can enjoy the two GZ19 padel tennis courts available on-site, catering to players of all levels and offering a lively way to stay active.

Meanwhile, the SAii Spa – one of the few double-storey spas in the Maldives – offers rejuvenating treatments crafted to nourish mind, body, and soul, with therapies incorporating locally sourced organic ingredients.

Whether travelling as a couple, family, or group of friends, CROSSROADS Maldives promises an unforgettable summer escape.

Continue Reading

Featured

Four Seasons Resort Maldives at Kuda Huraa unveils stylish new Beach Villas with Pool

Published

on

With twice the outdoor space, an extended pool, a reimagined layout, and a fresh, airy design palette, the new Beach Villas with Pool at Four Seasons Resort Maldives at Kuda Huraa represent a remarkable transformation from their former Beach Bungalow form. The rich, dark wood tones and enclosed garden settings have been replaced with lighter, brighter, more spacious and refined options tailored for couples, honeymooners, and young families alike.

Set just steps from the shoreline and offering picturesque views of the ocean, lagoon, and sunrise, each Beach Villa accommodates up to three adults or two adults and two children under the age of 12. The interior living space now spans 70 square metres (753.5 sq. ft.), while outdoor areas have been extended to 285 square metres (3,068 sq. ft.).

Commenting on the culmination of the resort’s ongoing regeneration project, General Manager Didier Jardin remarked, “Kuda Huraa has long served as a sanctuary for those in search of a cosy Maldivian home-away-from-home. However, we recognised that our former bungalows posed limitations in layout, natural light and space. Our new Beach Villas encapsulate the soul of the island, blending comfort, care and the timeless magic of the Maldives into one seamless experience.”

Key highlights of the new Beach Villas with Pool include:

  • A Fresh and Inviting Aesthetic: The former darker colour scheme has been replaced with a lighter, more vibrant palette, featuring subtle sea- and sun-inspired tones of teal, turquoise, and tangerine.
  • Redesigned Interior Layout: A more functional layout begins with a bright porch leading into a light-filled en suite bedroom, complete with a study and dining area. A window-side daybed now offers serene ocean views, while a reconfigured walk-in wardrobe allows direct access to the bathroom. All villas include an outdoor shower garden, and select units feature additional family rooms.
  • Enhanced Outdoor Living: The previous plunge pool has been expanded to a 36-square-metre (388 sq. ft.) swimming pool, optimally positioned to showcase the ocean vistas. A new pergola fitted with a custom-designed round swing adds an Instagram-ready spot for lounging, dining, or simply basking in the sun.
  • Stylish Architecture and Interiors: Contemporary furnishings, including iconic pieces such as the B&B Italia armchair, elevate the visual appeal. A sophisticated mix of contrasting materials and textures, soft organic lines, and elegant architectural curves blend each villa harmoniously into its natural surroundings.

Each Beach Villa includes a host of complimentary features, such as daily fresh fruit, Kuda Spring bottled water, tea and coffee, twice-daily housekeeping with evening turndown, and beach essentials for children aged 12 and under.

For guests seeking a seamless and indulgent island retreat, the Bed & Breakfast package is available, offering a lavish buffet breakfast each morning at Café Huraa. This is included for two guests per bedroom (or four in a family villa or bungalow, and for all guests in suites). The package is available for stays up to 20 December 2026, subject to availability.

Continue Reading

Featured

Barceló Nasandhura celebrates World Chocolate Day with sweet surprises in Malé

Published

on

This July, Barceló Nasandhura is offering guests a taste of the sweeter side of life through a series of limited-time dessert experiences in the heart of Malé.

In celebration of World Chocolate Day, the hotel hosted a Chocolate Indulgence Station in the Nasandhura Lobby on 7th July. Held from 4:00 PM to 8:00 PM, the event featured handcrafted chocolate desserts and tastings led by Head Pastry Chef Mohammed, a certified Continental Judge in Pastry Arts. The occasion attracted a delightful mix of in-house guests and walk-in visitors, who also enjoyed a specially curated photo setup and the opportunity to purchase exclusive, limited-edition treats.

Additionally, from 4th to 7th July, a dedicated Chocolate Dessert Station was presented at the Oivaru dinner buffet, located on the hotel’s third floor, offering a decadent addition to the evening dining experience.

To conclude the month’s celebrations, guests will be able to enjoy a 10% discount on all ice creams at Alimas Coffee Lounge from 20th to 26th July. Featuring house-made flavours, this offering provides the ideal way to cool off and indulge during the warm island afternoons.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.