Connect with us

Featured

Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

Published

on

Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.

Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.

The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Featured

Unwind and Explore: Hilton Maldives Amingiri Resort & Spa Invites Families to a Rejuvenating Summer Escape

Published

on

Hilton Maldives Amingiri Resort & Spa, an all-pool villa haven nestled amidst the breathtaking natural seascapes of the Indian Ocean, invites families to embrace the joy of relaxation and the spirit of adventure this summer with a slew of experiences designed to inspire playful discoveries and foster tranquil reconnections with the mind and body.

Fun for All Ages

Budding adventurers and creative little spirits alike can discover new adventures at Krakengiri Kids’ Club, one of the largest kids’ clubs in the Maldives. Led by a multilingual team of certified childcare professionals, young guests can engage in an exciting array of daily activities that combine learning and play.

Upstairs, Re:Fuel, a rooftop lounge for teens, hosts engaging milkshake-making workshops and fun family movie nights under the starry Maldivian sky.

In June, the resort offers a Holiday Camp for teens, who can personalize their wellness experiences as follows:

  • Pick up new sports such as tennis, pickleball, and badminton on the multi-purpose court with the hotel’s resident Sports Animator
  • Work out with a personal trainer at the fitness center
  • Try aerial yoga for beginners, yoga for better sleep, breathwork, and meditation with the resident yoga practitioner
  • Enjoy a restorative massage in the overwater treatment villas of Amingiri Spa.

The experience is available at USD 150++ per person for a combination of any two 30-minute sessions.

Restful Retreats

Amingiri Spa introduces Water Connect, a private in-villa pool experience guided by a certified water shiatsu specialist. The gentle movements and targeted massage techniques melt away tension and create a deeply relaxing sensation akin to being cocooned in the womb. The serene escape is available between 4:00 pm to 5:30 pm at USD 150++ for 30 minutes.

Starting in June, guests can indulge in a brand-new Sleep Wellness menu designed to ease the mind and body into a state of deep and rejuvenating slumber. Guests can choose to unwind with a calming signature massage on the spa’s Skye Deck, bask in the timeless glow of an evening hammam ritual in the modern hammam room, or embrace tranquility with an in-villa session incorporating guided meditation, yoga, and breathwork.

Exclusive Offer

Guests who stay a minimum of four nights enjoy the added value of a half board meal plan and complimentary shared roundtrip speedboat transfers with Maldivian Bliss. This offer is available for stays through to December 20, 2024.

From May through to September 30, 2024, children stay and dine free: parents staying with two young children ages 11 years and below in an Overwater Suite with Pool and any of the Two-Bedroom Beach and Overwater Villas will also enjoy the half board meal plan and complimentary shared roundtrip speedboat transfers when booking Maldivian Bliss. Hilton Honors members enjoy full points for their stay. Terms and conditions apply.

Hilton Maldives Amingiri Resort & Spa is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 22 distinct hotel brands. Members who book directly on the hotel’s website will have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors app.

Continue Reading

Featured

Maldives Madridistas: Patina Maldives, Fari Islands Nets Exclusive Football Camp Partnership with the Real Madrid Foundation

Published

on

Younger guests at Patina Maldives, Fari Islands can embrace new patterns of play this summer at an exclusive, Maldives-first Real Madrid Foundation football camp. From 4 July – 12 August, a youth coach will lead a comprehensive Real Madrid Foundation programme of daily soccer sessions for ages 5-9yrs, 10-14yrs, and 15-17yrs. The coach will be joined by an elite player ambassador from UEFA’s all-time no. 1 ranked football club toward the end of the programme.

This summer’s inaugural Patina Maldives x Real Madrid CF Foundation football camp is the first edition in an ongoing partnership, with additional future football camp dates to be confirmed. Led by a licensed Real Madrid Foundation coach, sessions will focus on developing each participant both individually and as part of the group, in order to ‘Play The Real Way’ – the training methodology that combines play, as well as sports values.

Sessions will take place on a new, purpose-built 6 a side astroturf pitch located near the Fari Marina Village at Patina Maldives.

All participants will receive an official camp football camp shirt, shorts, socks, drawstring bag, sweatbands, and cap; while those completing a minimum of four days’ coaching will also be presented with a Real Madrid Foundation participation certificate.

Real Madrid Foundation football clinics at Patina Maldives, Fari Islands are priced at USD195++ per child per session for guests of the resort. Bookings are also open to guests from neighbouring resorts, from USD250++ per child per session.

Rates at Patina Maldives, Fari Islands start from USD2,054 (approx. GBP1,620) per night based on two adults sharing a One Bedroom Pool Villa including daily breakfast, complimentary Guest Benefits, tax, and service. Terms and conditions apply.

For more information and reservations, please visit https://patinahotels.com/maldives or contact reservations.maldives@patinahotels.com. For more information on Pathways, please see here.

Continue Reading

Featured

A blissful island Easter celebration at Alila Kothaifaru Maldives

Published

on

Experience unique and enriching getaways at Alila Kothaifaru Maldives, as the luxury resort unveils exciting benefits for family getaway packages launching this season. Guests are invited to immerse themselves in the ethereal charm of the Maldives.

Nestled in the pristine Raa Atoll, Alila Kothaifaru Maldives seamlessly blends eco-friendly architecture with contemporary sophistication, complemented by the untouched, rugged beauty of the Raa Atoll. Situated amidst miles of untouched marine life, Alila Kothaifaru invites guests to reconnect with nature in the most extraordinary ways. With spacious villas and private pools, guests can truly experience the essence of a getaway where luxury and adventure harmoniously coexist.

Surrounded by azure skies and the turquoise waters of the Raa Atoll, Alila Kothaifaru Maldives offers an idyllic setting for a family escape during the Easter break. Here, guests can unwind in luxurious, nature-immersed surroundings, embark on exciting adventures together, and indulge in unforgettable wellness and culinary experiences.

During Easter weekend, Play Alila will delight young guests with a diverse range of festive island-inspired activities, including Easter egg decorating, arts and crafts, face painting, and more. For those seeking relaxation, Spa Alila offers enticing packages for parents and children to enjoy quality bonding time.

For the adventurous souls, do not miss the chance to join our Sparkling Underwater Egg Hunt. Hidden throughout one of our nearby dive sites, these eggs hold a special surprise. The lucky diver who discovers the egg with a unique mark will win an exclusive clutch made of Swarovski crystal valued at EUR 1,800!

Embark on an Easter journey to remember at Alila Kothaifaru Maldives. Explore all of the Easter events and activities at Alila Kothaifaru Maldives here 

Family Getaway Package

  • Booking Period: Until 30 October 2024
  • Stay Period: Until 25 December 2024

Experience a family holiday rich with memorable moments. From nature walks to energetic beach activities, Alila Kothaifaru Maldives’ offerings extend to the whole family. Indulge in a host of fun adventures together, or relax while your children participate in creative indoor and outdoor activities. Enjoy special family welcome amenities upon arrival, return seaplane transfers, daily full-board meals, and a special offer on wellness treatments. Experience the beauty of our island while creating lasting memories to be treasured!

Stay with us during the Easter period from 25-31 March 2024 and be treated to a wide range of festive island inspired activities such as Easter egg decorating, arts and crafts, egg hunting around the island and underwater, wellness offering, and many more!

For more information and reservations, please contact kothaifaru@alilahotels.com or visit alilahotels.com

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.