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Most TripAdvisor users read at least 6-12 reviews before choosing a hotel



woman with laptop at jetty – An independent study among 12,000 global travellers conducted by PhoCusWright in late 2013 on behalf of travel site,TripAdvisor, reveals that more than half of the respondents would not make a hotel booking until they read reviews about the property.

The study, which analysed the impact of online reviews on traveller’s trip planning stage, came up with the following findings:

Visitations at TripAdvisor

  • 29% of respondents visit the site several times a month.
  • 12% check the site at least once a week.
  • 26% regularly use the site more than once a week.
  • Overall, this means that 67% visit TripAdvisor a few times a month or more.

Reasons for accessing TripAdvisor

  • More than 80% said the site’s reviews help them feel more confident in their travel decisions, and help them to have a better trip.
  • 93% of respondents feel that a hotel stay is very important to the overall trip experience.
  • TripAdvisor users are not just looking at accommodation options when visiting the site. While 77% are usually or always referencing the site reviews before selecting a hotel, 50% do the same before selecting a restaurant, and 44% for an attraction.

How travellers use reviews

  • 53% of respondents will not book a hotel that does not have reviews.
  • 73% look at traveller submitted photos as they help them make choices.
  • 65% are more likely to book hotels that win awards from TripAdvisor.
  • 64% tend to ignore extreme comments when reading reviews.

How many reviews are enough

  • 80% of respondents read at least 6-12 reviews before making their decision, and they’re most interested in recent reviews that will give them the freshest feedback.
  • One in five (20%) travellers read over 11 reviews before researching restaurants or local attractions on TripAdvisor.
  • 31% of respondents avoid eating at restaurants that do not have any reviews.

Why write reviews

  • 74% of travellers said they feel good about sharing useful information with other travellers
  • 70% of respondents want to share a good experience with other travellers.

impact of management response on booking

  • 87% of users said an appropriate management response to a bad review improved their mpression of the hotel
  • 70% of users stated that an aggressive/defensive management response to a bad review made them less likely to book that hotel”.
  • 62% of users agreed that seeing hotel management responses to reviews generally made them more likely to book it.

Metasearch helpful

TripAdvisor’s recently launched Hotel Price Comparison function (meta search). Most find it useful:

  • 51% said that it helped save time during the planning process.
  • 52% said it helped find the right hotel at the right price’.

How TripAdvisor is used  across the globe

  • 24% of Asia Pacific respondents read reviews about 11 or more different hotels before reaching a decision (versus 13% global average).
  • TripAdvisor users in India are most likely to avoid booking hotels with no reviews.
  • TripAdvisor users in Italy are among the most active restaurant review readers. 75% always or usually reference TripAdvisor before choosing a restaurant, followed by Spain (60%), UK (53%) and the US (46%).
  • TripAdvisor users in Spain read the most hotel reviews before booking, with 34%. reading 11 or more hotel reviews before deciding on a hotel.
  • Seven in 10 (69%) Brazil respondents are more likely to book a hotel that has hotel management responses, significantly higher than most other markets.

Barbara Messing, chief marketing officer of TripAdvisor said reviews were a powerful and significant part of the travel planning process. “Globally, travellers want to see pictures, they like to book properties that have a lot of accolades, and they like to read the most recent reviews to get a fresh perspective of the hotel, restaurant or attraction.

“The results underpin the need for business owners to not only monitor their online reputation, but to engage as much as possible with their past and potential customers. The benefits are clear – the more engaged the property, the more likely travellers are to book.”


Maldives among top choices for babymoon romance



Maldives has soared into the top 5 most popular babymoon destinations according to a new study by My 1st Years.

Babymoons, pre-baby getaways for expecting parents, have seen a surge in popularity in recent years. The UK alone has witnessed a staggering 128% increase in searches for “best babymoon destinations” in just the past three months.

To understand expectant parents’ travel dreams, My 1st Years analyzed Google search data for hundreds of destinations worldwide. The Maldives secured the coveted fourth place, surpassing Italy, Australia, and Portugal.

This tropical paradise offers the perfect escape for parents-to-be seeking relaxation and rejuvenation before welcoming their new arrival. Imagine soaking up the sun on pristine beaches, swimming in crystal-clear waters, or indulging in pampering spa treatments – pure bliss!

For expectant couples seeking a luxurious and unforgettable babymoon experience, the Maldives offers a truly idyllic setting.

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Maldives tourism poised for strong growth in 2024, with 2 million visitors expected



Maldives is setting its sights on welcoming a record-breaking 2.01 million tourists in 2024, a 7.9% increase compared to anticipated arrivals this year. This optimistic forecast, released by the Maldives Association of Travel Agents and Tour Operators (MATATO), paints a vibrant picture of tourism industry thriving next year.

Several key factors are driving this projected surge:

  • The Resurgent Chinese Market: With borders reopening and travel restrictions easing, Chinese tourists are expected to flock back to the Maldives in droves, injecting significant energy into the sector.
  • New Tourist Delights: The Maldives is steadily expanding its offerings, with new resorts, attractions, and experiences emerging to cater to a wider range of visitors.
  • Smoother Skies Ahead: The completion of the Velana International Airport’s new terminal will boost capacity, making it easier for more tourists to reach the paradise islands.
  • Luxury’s Enduring Allure: The Maldives’ reputation as a premier luxury destination remains undimmed, attracting high-spending travelers seeking unforgettable experiences.
  • Weddings and Honeymoons in Paradise: The Maldives’ romantic charm is drawing ever-increasing numbers of couples seeking picture-perfect wedding and honeymoon destinations.

Looking geographically, Asia is expected to dominate the tourist influx, accounting for 60% of arrivals. Europe, America, and other regions are also projected to contribute significantly, highlighting the Maldives’ diverse appeal.

MATATO’s forecast is based on a meticulous analysis of data from various sources, including past tourism trends, industry forecasts, consumer sentiment surveys, and even cutting-edge AI technology.

MATATO acknowledges potential risks that could affect the rosy outlook. A global economic downturn, rising travel costs, and political instability are factors to be monitored closely.

With its stunning natural beauty, luxurious offerings, and strategic initiatives, the islands are poised to welcome a record number of visitors, reaffirming its status as a dream destination for discerning travelers.

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Maldives ranks 4th among world’s most popular “old money” destinations



The Maldives has secured its place among the most sought-after “old money” destinations in the world, ranking an impressive fourth in a recent analysis conducted by With over 12 million Instagram hashtags (12,777,931), the Maldives has emerged as a paradise for those seeking a luxurious and refined getaway.

Renowned for its exclusive resorts, pristine beaches, and private water villas, the Maldives offers an ideal setting for indulging in opulence and tranquillity. The timeless natural beauty of the archipelago, coupled with high-end accommodations and a variety of water-based activities, further adds to its allure, attracting discerning travelers in search of sophistication.

The concept of “old money” or “quiet luxury” has gained significant attention in recent times, with TikTok’s latest trend garnering over 2.5 billion views for the hashtag #oldmoneyaesthetic. This trend embodies a sense of understated elegance, free from overt displays of wealth, and draws inspiration from the refined style of celebrities like Sophia Richie and the hit TV show “Succession.”

Driven by curiosity about this trend, conducted a thorough analysis of more than 400 million Instagram hashtags to identify the destinations that epitomize refinement and elegance. From enchanting European cities to exotic havens in the Caribbean, their findings unveiled the most popular “old money” destinations worldwide, captivating travelers with unparalleled experiences of luxury and exclusivity.

The Maldives’ fourth-place ranking showcases the destination’s enduring appeal and its ability to deliver a quintessential “old money” experience. The abundance of Instagram hashtags dedicated to the Maldives indicates its popularity among influencers and travelers seeking to showcase their elegant retreats and experiences in this tropical paradise.

With its breathtaking turquoise waters, pristine white sand beaches, and idyllic private villas perched above the ocean, the Maldives offers an escape from the hustle and bustle of everyday life. The luxurious resorts scattered across the archipelago cater to the most discerning guests, providing personalized services, gourmet dining, and world-class amenities.

Whether it’s indulging in a rejuvenating spa treatment, embarking on a romantic sunset cruise, or exploring the vibrant marine life through snorkeling or diving, the Maldives offers a range of activities that complement the serenity and sophistication of the destination.

As the Maldives continues to attract global attention as a premier “old money” destination, the local tourism industry is poised to benefit from the discerning travelers seeking luxurious experiences. The Maldivian government and tourism authorities can leverage this recognition to further enhance the destination’s offerings, promoting sustainable luxury tourism that preserves the natural beauty and cultural heritage of the islands.

The fourth-place ranking among the world’s most popular “old money” destinations reinforces the Maldives’ position as a leading luxury travel hotspot. Travelers from around the globe are enticed by the Maldives’ timeless charm, and the destination’s commitment to providing an extraordinary blend of tranquillity, sophistication, and exclusivity continues to set it apart in the world of luxury travel.

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