Connect with us

Business

Maldives showcased at Fitur 2023

Published

on

Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), along with industry partners, are marketing the Sunny Side of Life and all its wonders at Fitur 2023, the global meeting point for tourism professionals and leading trade fair for inbound and outbound markets.

From January 18th to 22nd, industry professionals and consumers alike can discover the diverse range of experiences available in the Maldives at the physical fair, hosted at IFEMA MADRID’s Recinto Ferial. This is the first major travel trade event that MMPRC is participating in this year. 

Fitur brings together travel agencies; wholesalers; hotels and accommodation; carrier companies; leisure and culture infrastructures; Spanish official organisations; and travel media. The event offers excellent business opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.

Over 41 participants from 23 companies are taking part in the event alongside MMPRC to market their individual products, services and experiences. MMPRC is promoting the different experiences available in the Sunny Side of Life, with a focus on promoting the different segments of tourism of the Maldives. The objective in participating in FITUR 2023 include creating awareness among Spanish visitors about the products and experiences available in the Maldives, and creating a platform to connect with industry professionals from the Spanish market. 

MMPRC is conducting raffle draws at the Maldives’ stand during Fitur 2023 to give away free holidays to four lucky winners. Both consumers and travel trade professionals are invited to participate by filling out a survey questionnaire at the stand. The raffles are held on the first, third, fourth and fifth day of the fair, with one winner selected every day. The raffle giveaway is sponsored by some of the top resorts in the Maldives, such as Adaaran Select Hudhuranfushi, Sun Siyam Resorts, Brennia Maldives, and Angsana Velavaru. 

Spain was one of the top 10 markets in terms of arrival to the Maldives in 2022, with a total of 42,148 tourists arrivals from the market. MMPRC is continuing efforts to promote the Maldives in this market, with many activities held for this purpose last year. This year, in addition to attending physical fairs, Visit Maldives will also be promoting the destination through OOH advertising in Spain and campaigns with top tour operators and online travel agencies. Media Familiarisation trips will also be organised for this market to give journalists the opportunity to experience the Maldives firsthand.

In 2022, MMPRC conducted a total number of 176 marketing activities with a total reach of over 8,799,249,501. This included over 90 marketing campaigns, attending 42 fairs, hosting 06 roadshows, 10 virtual events, 18 familiarisation trips, and 10 other events executed worldwide. The national tourist arrivals target set by H.E President Ibrahim Mohamed Solih for the year 2022 was also reached in December 2022, as the Maldives welcomed our 1.6 millionth visitor for the year two weeks ahead of the end of the year. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third year in a row in 2022 at World Travel Awards. MMPRC was also awarded the prestigious title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.

Business

Maldives celebrates arrival of 2024’s 1 millionth tourist

Published

on

Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

Continue Reading

Business

New air route connects Chongqing to Maldives

Published

on

Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

Continue Reading

Business

CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

Published

on

CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.