Business
Maldives invites Nordic travellers to experience Sunny Side of Life at MATKA

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is taking part in the MATKA Nordic Travel Fair 2023 to promote the Sunny Side of Life to the Nordic travel trade and consumers.
The event is being held from 19 to 22 January 2023 at the Messukeskus Helsinki Expo and Convention Centre in Helsinki, Finland. There are 13 Industry partners taking part in the fair alongside MMPRC. MMPRC is taking part in the fair after a 02 year hiatus.

MATKA is the largest travel fair in Northern Europe, bringing together over 1000 travel organisers, destinations, and tourism organisations from over 80 countries. Over 68,000 visitors are expected to attend the travel fair. MMPRC’s attendance at the prestigious fair will strengthen the Maldives’ brand presence in the Nordic market, provide an extensive networking platform for industry partners, and provide access to ground-breaking insights into industry trends and patterns.

The Maldives’ stand at MATKA 2023 is eloquently designed to represent the beauty and allure of the Maldivian islands. The eye-catching stand is designed to facilitate comfortable and productive B2B meetings between industry partners and fair participants. Visitors can also take photos in a traditional space in the stand and use special Maldives-themed social media filters to post on their respective accounts. Visitors will also receive a calligraphy bookmark and the chance to taste Maldivian delicacies.

The highly affluent Nordic market is a promising market for the Maldives tourism industry. 30,493 travellers visited the Maldives from the Nordic market in 2022. MMPRC conducts several campaigns throughout the year for this market, including a campaign with Blixen tours, a media familiarisation trip with top-tier Nordic publications, and a webinar for the Nordic travel trade last year. Several high-profile campaigns are planned for this year as well. In line with the marketing strategy for the Nordic market, we will be working with airlines, tour operators and other travel industry vendors to further strengthen the destination presence

In 2022, MMPRC conducted over 90 marketing campaigns, attended 42 Fairs, hosted 06 Roadshows, 10 Virtual Events, 18 familiarisation trips, and 10 other events were executed worldwide. The total number of marketing activities for the year was 176 with a total reach of over 8,799,249,501. The national tourist arrivals target set by H.E President Ibrahim Mohamed Solih for the year 2022 was also reached in December 2022, as the Maldives welcomed our 1.6 millionth visitor for the year two weeks ahead of the end of the year. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third year in a row in 2022 at World Travel Awards. MMPRC was also awarded the prestigious title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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