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Maldives invites Nordic travellers to experience Sunny Side of Life at MATKA

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The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is taking part in the MATKA Nordic Travel Fair 2023 to promote the Sunny Side of Life to the Nordic travel trade and consumers.

The event is being held from 19 to 22 January 2023 at the Messukeskus Helsinki Expo and Convention Centre in Helsinki, Finland. There are 13 Industry partners taking part in the fair alongside MMPRC. MMPRC is taking part in the fair after a 02 year hiatus. 

MATKA is the largest travel fair in Northern Europe, bringing together over 1000 travel organisers, destinations, and tourism organisations from over 80 countries. Over 68,000 visitors are expected to attend the travel fair. MMPRC’s attendance at the prestigious fair will strengthen the Maldives’ brand presence in the Nordic market, provide an extensive networking platform for industry partners, and provide access to ground-breaking insights into industry trends and patterns. 

The Maldives’ stand at MATKA 2023 is eloquently designed to represent the beauty and allure of the Maldivian islands. The eye-catching stand is designed to facilitate comfortable and productive B2B meetings between industry partners and fair participants. Visitors can also take photos in a traditional space in the stand and use special Maldives-themed social media filters to post on their respective accounts. Visitors will also receive a calligraphy bookmark and the chance to taste Maldivian delicacies. 

The highly affluent Nordic market is a promising market for the Maldives tourism industry. 30,493 travellers visited the Maldives from the Nordic market in 2022. MMPRC conducts several campaigns throughout the year for this market, including a campaign with Blixen tours, a media familiarisation trip with top-tier Nordic publications, and a webinar for the Nordic travel trade last year. Several high-profile campaigns are planned for this year as well. In line with the marketing strategy for the Nordic market, we will be working with airlines, tour operators and other travel industry vendors to further strengthen the destination presence

In 2022, MMPRC conducted over 90 marketing campaigns, attended 42 Fairs, hosted 06 Roadshows, 10 Virtual Events, 18 familiarisation trips, and 10 other events were executed worldwide. The total number of marketing activities for the year was 176 with a total reach of over 8,799,249,501. The national tourist arrivals target set by H.E President Ibrahim Mohamed Solih for the year 2022 was also reached in December 2022, as the Maldives welcomed our 1.6 millionth visitor for the year two weeks ahead of the end of the year. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third year in a row in 2022 at World Travel Awards. MMPRC was also awarded the prestigious title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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