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MMPRC launches destination marketing campaign with India’s leading tour operator Thomas Cook

Published

2 years ago

April 23, 2022

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has launched a destination marketing campaign with India’s leading omnichannel travel services company, Thomas Cook India. This strategic partnership is aimed at sustaining the Maldives’ visibility among Indian travellers and increasing arrivals from India to the Maldives. The three month campaign will be conducted from April to July, 2022.

Thomas Cook, India’s leading tour operator, enjoys strong consumer trust with over 140 years of expertise in the travel & tourism sector, a diversified portfolio of travel and related products-services and an extensive B2C and B2B consumer base, pan India. They are also the biggest tour operators to sell a vibrant range of holidays that incorporate value, premium to uber luxury properties from the Maldives to the Indian market and beyond. In a focused two pronged initiative to build high visibility and catalyse demand from the highly viable India market, this strategic partnership is a continuum of the strong relationship between Thomas Cook India and MMPRC.

Through this campaign MMPRC will market the destination as one of the safest destinations for India or Indian travellers across all segments and profiles. The campaign will highlight the unique geography of our scattered islands. It will also help MMPRC to promote our tourism products, including resorts, hotels, guesthouses, liveaboards, and the unique experiences available for tourists in the destination. Under this campaign we will be able to provide the latest information about the destination and its travel guidelines to the travel trade and tourists from the Indian market. The campaign is expected to create visibility for the Maldives and increase room nights and passenger numbers.

Speaking on the partnership with Thomas Cook, MMPRC’s Chief Executive Officer and Managing Director, Mr Thoyyib Mohamed, highlighted that India has been a top source market to the Maldives in the past couple of years, citing that the market played an imperative role in the recovery of the tourism sector post covid. Thoyyib further expressed confidence that this campaign with Thomas Cook would further boost bookings and arrivals from India for the upcoming summer season and beyond.

Under this campaign Thomas Cook will utilise a viable range of external media and owned properties like print, digital and social media platforms, web messages, emailers, etc to market the Maldives and reach a diversity of leisure, Corporate MICE and leisure segments, increase inquiries, bookings, sales and arrivals to the destination.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited stated that ‘It gives us immense pleasure to work with MMPRC as their strategic partner to jointly promote destination Maldives among India’s travellers. This campaign has been strategically launched to coincide with India’s peak travel season. Additionally, with our unique omnichannel network we offer customers the convenience of selecting their preferred mode of contacting us: via our holiday app, virtual holiday store, website, call centre or extensive retail network of over 350 outlets pan India.”

This campaign is conducted as part of our marketing strategy for the Indian market, which focuses on boosting arrival numbers, marketing different tourism segments and experiences available in the Maldives. The strategy also aims to generate visibility, maintain the Maldives as a top-of-mind destination and strengthen the brand name in the Indian market. India was the largest market in 2021 with over 278,740 travellers and a market share of 22.6%. As of 30th March, Maldives welcomed over 427,677 tourists to the country, out of which 46,154 or 10.8% tourists are from India, ranking as the 3rd top source market to the destination.

MMPRC held over 27 marketing activities for the Indian market last year, including familiarisation trips, joint campaigns with leading stakeholders, took part in prestigious fairs, and high-profile social media campaigns. There are many such activities for the Indian market in the pipeline for this year as well.

The world is currently on the trajectory to adapt to a broader new normal and ease covid measures across all sectors to recover from negative impact caused to economies due to covid restrictions. We are witnessing more countries easing travel measures and opening with a new normal. With regards to the recent development across the world, Maldives has also eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travellers. In this regard, from 4th March 2022, tourists visiting Maldives are no longer required to present a Covid-19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival. As of 13th March 2022, the Maldives has also lifted the national public health emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of travel restrictions and measures would make it easier for tourists to visit the Maldives.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

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Featured

A blissful island Easter celebration at Alila Kothaifaru Maldives

Published

1 month ago

March 14, 2024

Maldives Insider

Experience unique and enriching getaways at Alila Kothaifaru Maldives, as the luxury resort unveils exciting benefits for family getaway packages launching this season. Guests are invited to immerse themselves in the ethereal charm of the Maldives.

Nestled in the pristine Raa Atoll, Alila Kothaifaru Maldives seamlessly blends eco-friendly architecture with contemporary sophistication, complemented by the untouched, rugged beauty of the Raa Atoll. Situated amidst miles of untouched marine life, Alila Kothaifaru invites guests to reconnect with nature in the most extraordinary ways. With spacious villas and private pools, guests can truly experience the essence of a getaway where luxury and adventure harmoniously coexist.

Surrounded by azure skies and the turquoise waters of the Raa Atoll, Alila Kothaifaru Maldives offers an idyllic setting for a family escape during the Easter break. Here, guests can unwind in luxurious, nature-immersed surroundings, embark on exciting adventures together, and indulge in unforgettable wellness and culinary experiences.

During Easter weekend, Play Alila will delight young guests with a diverse range of festive island-inspired activities, including Easter egg decorating, arts and crafts, face painting, and more. For those seeking relaxation, Spa Alila offers enticing packages for parents and children to enjoy quality bonding time.

For the adventurous souls, do not miss the chance to join our Sparkling Underwater Egg Hunt. Hidden throughout one of our nearby dive sites, these eggs hold a special surprise. The lucky diver who discovers the egg with a unique mark will win an exclusive clutch made of Swarovski crystal valued at EUR 1,800!

Embark on an Easter journey to remember at Alila Kothaifaru Maldives. Explore all of the Easter events and activities at Alila Kothaifaru Maldives here

Family Getaway Package

Booking Period: Until 30 October 2024
Stay Period: Until 25 December 2024

Experience a family holiday rich with memorable moments. From nature walks to energetic beach activities, Alila Kothaifaru Maldives’ offerings extend to the whole family. Indulge in a host of fun adventures together, or relax while your children participate in creative indoor and outdoor activities. Enjoy special family welcome amenities upon arrival, return seaplane transfers, daily full-board meals, and a special offer on wellness treatments. Experience the beauty of our island while creating lasting memories to be treasured!

Stay with us during the Easter period from 25-31 March 2024 and be treated to a wide range of festive island inspired activities such as Easter egg decorating, arts and crafts, egg hunting around the island and underwater, wellness offering, and many more!

For more information and reservations, please contact kothaifaru@alilahotels.com or visit alilahotels.com

News

Coca-Cola Maldives Celebrates the Samsung Galaxy S23 Smartphone Winners

Published

2 months ago

March 5, 2024

Maldives Insider

Coca-Cola Maldives is thrilled to announce the newest winners of its sensational promotional campaign. As we congratulate our lucky consumers, we also remind everyone that this incredible opportunity is only available until March 10, 2024. Don’t miss your chance to be the next big winner!

The latest to join the prestigious circle of winners are Aminath Shaheema from Thulusdhoo, Ranjith Kaanthal and Ahmed Afzal from Male. Each has won the coveted Samsung Galaxy S23 smartphone, a symbol of innovation and style, by simply enjoying their favourite Coca-Cola beverages.

Aminath, Ranjith, and Ahmed represent the joy and luck that Coca-Cola Maldives aims to bring to its loyal customers. Their success stories are not just about winning, but about the moments of happiness shared with every sip of our loved brands.

As we celebrate these winners, we invite you to join in the fun and excitement. Each purchase of Coca-Cola, Coke Zero, Sprite, Fanta Orange, or Fanta Strawberry comes with the potential to discover a golden cap, which could lead to winning the highly anticipated smartphone prize. These products can be found across a wide array of retail locations, supermarkets, and shops throughout the country.

To join the promotion, customers need to simply open the promotional pack, find the code inside the cap, and send it via text to 2626 from their mobile phones. Every code represents a single entry, and participants are encouraged to enter as many times as they like. Coca-Cola Maldives is merging the pleasure of enjoying our beverages with the excitement of potential rewards, transforming each sip into an exhilarating adventure.

For more information and latest updates on Coca-Cola Maldives and the consumer promotion, follow @CocacolaMaldives on Facebook and Instagram.

News

Kuda Villingili Resort Maldives nominated for two categories in Travel & Leisure Luxury Awards Asia Pacific 2024

Published

2 months ago

March 2, 2024

Maldives Insider

Kuda Villingili Resort Maldives is thrilled to announce its nominations for the prestigious Travel & Leisure Luxury Awards Asia Pacific 2024 under the “Maldives Resorts” and “Resort Pools” categories, reflecting its commitment to excellence in hospitality and leisure.

Kuda Villingili vividly depicts an idyllic tropical retreat nestled amid the turquoise waters of the North Malé Atoll. Impeccable service standards, spacious beach and water villas, and a distinctive culinary experience with seven different restaurants serving 11 different cuisines all contribute to its promise of being the ideal island getaway for making priceless memories. The resort’s convenient location, just a 30-minute speedboat ride from Male, adds to its charm.

Stretching an impressive 150 meters, the resort’s swimming pool is the largest swimming pool in the Maldives, a testament to the epitome of luxury and indulgence. Guests can bask in the serenity of lush nature while lounging on sunbeds, seeking refuge in private, shaded cabanas, or challenging themselves to a swimming marathon. This impressive pool also facilitates harnessing the healing powers of water through a range of aqua wellness activities, such as aqua zumba, water aerobics, and many more, under the expert guidance of the recreation team. Families visiting Kuda Villingili Resort Maldives will delight in the separate, child-friendly pool, where little ones can splash and play in a safe and enjoyable environment.

A renowned award in the travel industry, the Travel & Leisure Awards are known for their exclusive determination by the discerning votes of Travel & Leisure readers. In this way, the awards are a true reflection of the exceptional quality and unparalleled experiences that the winners deliver, which include spas, hotels, cities, airports, trains, and more.

The public can now vote in the Travel & Leisure Asia Pacific Awards 2024 until March 31, 2024. The reader-led approach allows travelers and enthusiasts to actively participate in recognizing and honoring excellence in the travel industry.

Kuda Villingili extends an invitation to all individuals to participate in its pursuit of industry recognition. Your votes will help the resort be recognized for its commitment to providing unparalleled luxury experiences in the heart of the Maldives.

Please take a moment to visit the official voting pages and cast your votes to support Kuda Villingili in achieving these remarkable milestones.