Maldives Marketing and Public Relations Corporation, (MMPRC/ Visit Maldives) has held a webinar titled “Connect with Maldives – Your Safe Haven” aimed at the South Korean travel trade. The 1-hour webinar was held on Zoom on 03rd March 2022 and was attended by top travel agents and journalists from South Korea.
Opening the webinar, Managing Director and Chief Operating Officer of MMPRC, Thoyyib Mohamed, highlighted the safety and unique experiences offered to tourists in the Maldives. He spoke of safety measures in place at our products (resorts, hotels, guesthouses, liveaboards and homestays), the efforts by the authorities to vaccinate all employees working in the tourism sector, and unique experiences tourists can enjoy while vacationing in the Maldives.
The main purpose of the webinar is to promote Maldives as a safe haven for travellers and update the South Korean travel trade with the latest information and travel guidelines from the destination. It also provided opportunities for our industry partners to showcase their products.
Furthermore, through the webinar, MMPRC promoted the geographical advantages of the scattered islands of Maldives, allowing natural social distancing making Maldives one of the safest destinations for tourists.
Grand Park Kodhipparu, Amari Havodda and Crossroads Maldives participated in this webinar along with MMPRC. A raffle was also drawn during the webinar, for which two participants won a free all inclusive stay for 5 nights in the Maldives through a special quiz held at the webinar. The free holiday raffles were sponsored by Crossroads Maldives and Grand Park Kodhipparu.
The webinar was held in line with MMPRC’s strategy to maintain the destination presence in the South Korean market and to efficiently promote various segments of tourism to travel trade professionals. This strategy aims to assist the destination increase future bookings and arrival figures from South Korea once the market lifts travel restrictions.
In 2021, a total of 1,312,706 tourists arrived in the Maldives from which 6839 were from South Korea. As of 31st January 2022, the Maldives has welcomed 990 tourists from this market this year.
MMPRC organised and participated in various activities targeting the South Korean market in 2021 including the Naver Live Campaign with Singapore Airlines, Honeymoon Fair with Palm Tour, and Print Media Advertising Campaigns with Noblesse and Trevie.
Similar webinars for South Korea travel trade were also held in 2021, along with outdoor advertising campaigns and South Korea Virtual Roadshow. Activities planned for this year for the South Korean market include Influencer FAM trips, participation in Honeymoon Fair, Outdoor Campaigns, and SMM and Digital Advertising Campaign.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews.
The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake
Anantara Kihavah Maldives Villas celebrated a historic milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives.
Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural beauty.
The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly awaited Tim Peake’s presentation.
Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his
historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both inspired and spellbound.
Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the British astronaut. The audience posed thoughtful questions, deepening their understanding of astronauts’ unique experiences and the intricacies of space exploration.
The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed, Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward.
The success of the event was evident in the overwhelmingly positive feedback from attendees, who left with a deeper appreciation for space exploration and a memorable evening to cherish.
The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s commitment to offering unique and memorable experiences for its guests. The presence of Tim Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to the resort’s already spectacular offerings.
Tim Peake is a renowned British astronaut who made history as the first official British astronaut to visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He also achieved the remarkable feat of running the London Marathon from space. Beyond his extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month.
An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail bar—providing guests a chance to sip champagne under the stars and explore the Universe.
Visit Maldives website adds atolls segment to showcase diverse regions
Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.
The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.
With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.
The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.
Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.
MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.
Delco Mart opens at Crossroads Maldives
Crossroads Maldives, the leading integrated leisure destination in the Maldives, has announced the opening of Delco Mini Mart, a mini supermarket that will transform the visitor experience by offering a one-stop shop for their shopping needs.
Crossroads Maldives has always been dedicated to enhancing the visitor experience, and Delco Mini Mart is the latest addition to their commitment to convenience and customer satisfaction. Delco Mart will be open daily from 11:00 am to 11:00 pm, providing visitors with a convenient and hassle-free shopping experience.
Crossroads Maldives is already known for its diverse range of leisure and dining options, including an eloquent beach club at SAii Lagoon Maldives, the iconic Hard Rock Cafe, the signature Lén Be Well Spa, and the star studded line up of restaurants ranging from the Ministry of Crab, Carne Diem Grill, Nihonbashi Blue, Kebab & Curry, Jiao Wu, Kinkao, Kalhu Odi to One Waan. Well-known international brands such as Rip Curl are popular crowd choices and the destination is also complete with, jewelry stores, a photography studio, indoor and outdoor event spaces, a fully-fledged yacht marina and ATM facilities. In addition, visitors can enjoy the services of Best Dives Maldives for diving and watersports excursions and the Maldives Discovery Center for interactive cultural immersion.
Delco Mart’s introduction at Crossroads Maldives underscores the commitment to providing a seamless and enjoyable experience for all guests. Whether you need groceries, snacks, beverages, or any other convenience items, Delco Mini Mart is here to cater to your needs, making sure you have everything you require.
“We are thrilled to introduce Delco Mini Mart to Crossroads Maldives, adding a touch of convenience and variety to our visitors. Our aim is to ensure that every guest’s stay is as comfortable and enjoyable as possible, and Delco Mini Mart is another step toward achieving that goal,” said Yashfa Hassaan — Director of Retail – The Marina at Crossroads Maldives.
Crossroads Maldives continues to bring luxury and leisure experiences closer to the local guests as well as the guests staying at SAii Lagoon Maldives, and Hard Rock Hotel Maldives. Delco Mart is the latest milestone in the ongoing journey to exceed the expectations of their guests. The doors of Delco Mart are now open, so come and experience the convenience and ease it brings to your stay at Crossroads Maldives.
One of the key advantages of Crossroads Maldives is its daily scheduled ferry services from Male and Hulhumale, which operate several times a day. This makes it easy for visitors to access this remarkable destination, with ferry bookings available online or through the concierge service.
For more information on Crossroads Maldives, please visit the website at crossroadsmaldives.com.
News6 days ago
Raffles Maldives Meradhoo and Maldives National University forge partnership for human resources development
Lifestyle1 week ago
Supermodels Jasmine Tookes, Shanina Shaik and Kelsey Merritt enjoy luxurious getaway at Nova Maldives
Places To Go1 week ago
Escape to paradise: A review of Amari Raaya Maldives
News3 days ago
Sheraton Maldives announces spectacular Festive Artisan Market: A day of culture, creativity, and community
Awards1 week ago
Amari Raaya Maldives receives Golden Travel Award for Best New Luxury Resort Maldives 2023
News2 days ago
Angsana Velavaru welcomes new Executive Assistant Manager for Food and Beverage; ready to enhance culinary experience for “Festive Moments in our Hearts”
Action1 week ago
Visit Maldives collaborates with Surf Session and Kyllian Guerin to promote the Maldives as a leading surf destination
Celebration6 days ago
SAii Lagoon Maldives, Curio Collection by Hilton, whisks up the Festive Season with Christmas Cake-Mixing Ceremony