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Leading German media team arrives in Maldives for familiarisation trip

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A media team from leading magazines and publications from Germany arrives in the Maldives for a familiarization trip under a joint campaign with Condor.

The team will be staying in the Maldives from 3rd December till 7th December.

The media team consists of writers from publications and magazines which are highly popular among affluent audiences in the German market with a reach of over millions of readers.

The media team visiting Maldives on this trip will be hosted at SAii Lagoon Maldives & Conrad Maldives Rangali Island. During their stay, the media team will get to enjoy the world renowned Maldivian hospitality and unique experiences.

After the conclusion of the trip the team will publish articles about the destination and host resorts in their respective magazines and publications. The familiarisation trip provides Maldives the perfect opportunity to promote the destination as a safe haven for travellers from the German market.

This is the second FAM trip organised by Visit Maldives this year for the German market.

This trip is organised as part of MMPRC’s marketing strategy for the German market. It aims to promote the destination as a safe haven, provide the latest information about the travel guidelines to the travel trade and potential travellers from Germany.

The marketing strategy aims to promote the resorts, hotels, guesthouses and liveaboards, unique experiences available to tourists from these facilities.

It also aims to market the unique geography of our scattered islands, which provides natural social distance for tourists, making it one of the safest destinations in the world.

From 1st January 2021 to 29th November 2021, a total of 1,153,013 tourists arrived in the Maldives. Germany ranks as the 3rd top source market to the Maldives during this period, contributing 81,742 or 7.2% to the total arrivals.

MMPRC has been holding several activities to market the destination in the German market throughout the year. This includes joint marketing campaigns with stakeholders, familiarisation trips, webinars, and participation in fairs and exhibitions.

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Villa Resorts hosts over 200 travel agents from India to showcase its transformation

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Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

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The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

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JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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