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Visit Maldives wraps up familiarisation trip series for Brazilian market



Visit Maldives wraps up the familiarization trip series organized for the Brazilian market. Three trips of the series were held throughout 2021.

The last trip of this series was held from 07th till 13th November during which 2 influencers from Brazil visited the Maldives.

They were hosted at 3 properties, including Fiyavalhu Maldives, Dhigali Maldives and Emerald Maldives. During this trip, the influencer experienced various amenities available at these properties, including spa and wellness treatments, snorkelling, water sports, and other exclusive experiences unique to the properties.

Furthermore, they also got to try different cuisines available at the world class restaurants in the properties. Influencers shared their experiences through their social media accounts contributing to the goal of strengthening our market presence in Brazil.

The FAM trip series saw a total of 5 popular influencers from Brazil visit the Maldives.

The combination of the FAM trips in this series was expected to reach an audience of over 3 million followers on different social media platforms.

The trips aimed to increase the popularity of Maldives and make Maldives a top of the mind destination in the Brazil market.

The first two FAM Trips combined exceeded the estimated reach amount and with over 4.5 million impressions. The third and last trip is estimated to reach over 1 million people.

Despite the ongoing pandemic, steady growth has been observed from the Brazil Market market, ending the year 2020 with 5,494 arrivals ranking as the 24th largest source market of tourist arrivals.

As of 27th October 2021, 15,065 arrivals were recorded for 2021, from this market to the Maldives. The Brazil market is being focused this year in consideration of the country’s growing economy, market trends, and the notable increase in popularity of Maldives in the market before the Covid 19 pandemic.

Visit Maldives have been holding several virtual and in-person activities to maintain destination momentum, market the Maldives as a safe haven for tourists and promote the strict safety measures and unique experiences available in the resorts, hotels, guesthouses and liveaboards. This includes webinars, roadshows, familiarisation trips, participating in fairs and exhibitions targeting top, emerging, and new markets.


Maldives celebrates arrival of 2024’s 1 millionth tourist



Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives



Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience



CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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