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Media team from US arrives in Maldives for familiarisation trip

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A media team from the USA has arrived in the Maldives for a familiarisation trip on invitation by Visit Maldives. This team will be staying in the Maldives from 3rd – 10th November 2021.

The team consists of freelance writers and travel journalists from the United States. Their coverage for this trip will include video, photo and articles published for USA Today, Travel + Leisure, Conde Nast Traveler, Lonely Planet, Newsmax, Bleu Magazine and Matador Network’s “Creators”. The reach of these media are above millions, with their target audience covering high-end to budget travellers.

The USA market has a deep interest in conservation, sustainability, and wellness-focused experiences. The interests are aligned with a global trend of travellers wishing to reconnect with nature. Ultimately, travellers are interested in sustainability and ‘attainable luxury’.

Therefore, this familiarisation trip will highlight Maldives as a leading example of sustainable tourism and the perfect destination for travellers to unwind and reconnect with nature.

Additionally, the trip will highlight Maldives as a safe haven for travellers all over the world. The purpose of the trip is to increase the arrivals from US and share the most updated destination information and to promote Maldives as a Safe Haven with a range of options available as accommodation.

The team will be hosted in Coco Bodu Hithi, Yacht Maldives and Reethi Beach Resort. During their stay they will experience the Maldivian hospitality and various amenities and services available in the individual properties.

They will enjoy snorkelling, spa and wellness treatments, watersports and other activities available in the resorts. The media team will also get to experience the world class cuisines available in these resorts.

The media team from the USA is expected to cover one or more articles per person, regarding the destination and host properties following the FAM trip.

This familiarisation trip is a great opportunity to relay the latest information about the destination, the strict safety measures in place in our resorts, hotels, guesthouses and liveaboards to potential tourists from the USA market.

Through this, we will also promote the unique geography of our islands, which provides natural social distance for tourists, making Maldives one of the safest destinations for tourists to visit post covid. We can also market the unique experiences available for tourists in the Maldives.

The media familiarisation trip is conducted as part of Visit Maldives’ strategy for the USA market to promote Maldives on high-end channels, focused advertising and promotion of individual products and experiences.

This is the second FAM Trip from this market for the year. To target the US market, Visit Maldives took part in ILTM North America in October and is planning to take part in DEMA Show 2021 in November.

By 14th October Maldives had welcomed 923,146 into the country. Currently USA is the 4th top source market to Maldives, with the country contributing 4.1 percent of the total arrivals. During this period 37,463 tourists from the USA visited the Maldives.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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