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Visit Maldives, Qatar Airways launch strategic partnership
Qatar Airways and Visit Maldives have agreed a strategic partnership to further grow international tourism to the tropical island getaway.
The agreement brings together an airline and destination that have been leaders throughout the pandemic in providing safe, reliable and luxurious travel experiences despite the many challenges.
“The Maldives has always been a strategically important destination in our network, as demonstrated by our airline being the first to resume international services and our rapid expansion of flights from daily to four daily in less than 12 months,” Qatar Airways Group Chief Executive Akbar Al Baker said.
“This partnership with Visit Maldives is a natural next step in achieving both of our organisations’ long term objectives for this route and we look forward to working closely with Visit Maldives to help further grow international tourism to the Maldives.”
The strategic partnership will see the two organisations collaborate on marketing activities in several markets around the world to further grow international visitor numbers to the Maldives, maximising the opportunities provided by Qatar Airways’ extensive global network of over 140 destinations.
“I am delighted that Qatar Airways has increased flights to the Maldives! This increase is an indication of Qatar Airways’ continued trust and support in the future of Maldivian tourism. Qatar Airways have always supported us at Visit Maldives, the tourism marketing body of Maldives, with our global marketing campaigns. We appreciate the immense support given by Qatar Airways during this challenging period in history. The increase in flight frequency from Qatar Airways gives confidence to travellers across the world that Maldives is one of the safest destinations to travel to during this time,” Thoyyib Mohamed, Managing Director of Visit Maldives, said.
“With regular joint webinars conducted for key markets, launching of special packages such as “safe travel bubble package” last year, and with an exciting joint campaign targeting 14 markets in the pipeline, Qatar Airways is instrumental in the marketing campaigns undertaken by Visit Maldives to promote Maldives as a safe haven. We are extremely excited about this decision by Qatar Airways, and we look forward to seeing the success of this new development.”
Less than a year after being the first international airline to resume services to the Maldives in 2020 July with daily flights, Qatar Airways expanded operations to four daily on July 1, 2021.
Passengers travelling to the Maldives can enjoy the airline’s renowned five-star service on board a mix of the airline’s state-of-the-art Airbus A320 and Boeing 777 aircraft.
“Qatar Airways was there to reopen the Maldives borders and restart tourism. The touchdown of Qatar Airways flight QR672 from Doha to Male on 15th July 2020, with 129 passengers was a new beginning for the airline as well as the Maldives. Since then the presence and frequency of flights has been increasing,” the Maldives tourism minister Dr Abdulla Mausoom said.
“Being amongst the top three passenger carriers to the Maldives, we appreciate the support and engagement of Qatar Airways in the Maldives tourism recovery. With the addition of these new frequencies to Maldives, Qatar Airways is sending a strong message to the world, a commitment, that when the borders and gates open they will be there. We are glad they are here in the Maldives. Thank you Qatar Airways for being an important partner of the tourism success story of Maldives.”
Since reopening the borders for international travellers on July 15, 2020, the Maldives has been hailed a major tourism success story amidst the pandemic.
With an arrival figure of almost one million travellers, the Maldivian tourism industry is on the path to achieving pre-pandemic arrival figures. Travellers from the Middle East region were among the leading arrivals to the Maldives post the lockdown period and continue to grow stronger day-by-day.
The success of Maldivian tourism industry can be attributed to the blessings of the natural socially-distanced geography of Maldives and the immense effort undertaken by all relevant industries in Maldives.
In addition, stringent measures are undertaken at every step of the process to ensure the utmost safety and wellbeing of travellers, tourism industry employees, and the local community.
As travellers return to the skies with Qatar Airways, they can take comfort knowing that they are travelling with the only airline in the world that has, together with its state-of-the-art global hub Hamad International Airport, achieved four five-star Skytrax ratings – including the prestigious Five-Star Airline Rating, Five-Star Airport Rating, Five-Star Covid-19 Airline Safety Rating and Five-Star Covid-19 Airport Safety Rating.
These achievements highlight Qatar Airways’ commitment to providing our passengers with an industry-leading experience at every point of their journey, including the highest possible level of health and safety standards that safeguard the wellbeing of our passengers both on the ground and in the air.
Passengers can book flights with peace of mind, knowing that Qatar Airways offers unlimited date changes and fee-free refunds for all tickets issued before August 31, for travel completed by May 31, 2022.
The carrier’s industry-leading flexible booking policy also provides the permanent feature of exchanging tickets for a travel voucher with 10 per cent additional value for all customers booking travel via qatarairways.com.
Featured
AIDA brings over 2,000 tourists to Maldives in major economic boost
Maldives recently welcomed the Italian-flagged cruise ship AIDA, carrying 2,139 tourists. Operated primarily for Swiss, Austrian, and German visitors, the ship arrived on December 8, 2024, from Muscat, Oman. This visit marks the first cruise ship arrival since regulatory changes were implemented at the request of the Maldives Association of Yacht Agents (MAYA).
The AIDA’s stopover is expected to provide a significant boost to the local economy. The influx of tourists is likely to benefit various businesses, including restaurants, souvenir shops, local dhonis, guesthouses, and retail outlets in Malé and Hulhumalé. This surge in activity is anticipated to further solidify the Maldives’ position as a leading cruise destination in the region.
This milestone underscores the Maldives’ ongoing efforts to diversify its tourism offerings. Beyond its economic impact, the AIDA’s visit is expected to enhance foreign reserves and contribute to broader national economic growth. The vessel is scheduled to depart the Maldives on December 9, 2024, at 6 PM, after a brief yet impactful visit.
The Maldivian tourism industry continues to thrive despite global challenges. This achievement follows recent accolades, including being named the World Travel Awards’ (WTA) World’s Leading Destination for the fifth consecutive year and earning the title of World’s Leading Green Destination for the first time. The successful introduction of cruise tourism marks the beginning of a promising new chapter, with future visits poised to further invigorate the industry and local economy.
Celebration
A Soaring Festive: celebrate the season in style at Ifuru Island Maldives
This festive season, Ifuru Island Maldives invites guests to a tropical paradise celebration under the theme ‘A Soaring Festive.’ Taking place from December 21, 2024, to January 10, 2025, the event promises a vibrant, entertainment-filled program designed to create joy, excitement, and lasting memories.
Catering to diverse preferences, A Soaring Festive offers an array of experiences, from dynamic nightlife and unique performances to relaxed island vibes, ensuring there is something for everyone.
Renowned DJ Rawlo will headline the nightly entertainment, captivating audiences with high-energy performances and dynamic beats. Breaking away from conventional DJ stereotypes, Rawlo’s electrifying sets promise to keep guests dancing under the stars until late into the night.
Adding to the festive lineup, the talented duo Synthetic Seduction—comprising Evgeniya and Olcay—will deliver versatile performances, including soulful saxophone melodies, lively DJ sets, and engaging duo band shows. Whether guests are enjoying cocktails by the pool or dancing on the sand, this duo creates the perfect ambiance for both relaxation and high-energy fun.
For those seeking visual artistry, Jonas and Aygul will dazzle with awe-inspiring fire shows, mesmerising LED displays, skillful juggling acts, and elegant belly dancing. Their multi-faceted performances promise to light up the island with unforgettable entertainment.
Complementing the headline acts, ‘A Soaring Festive’ features a variety of activities designed to enhance the holiday experience. Guests can participate in beach games, competitions, and themed culinary events that celebrate the flavors of the season, ensuring a celebration filled with joy and excitement.
Featured
New deep-sea fish species discovered in Maldives: Chromis Abadhah
In a breakthrough for marine science, a new species of fish has been discovered in the pristine waters of the Maldives. Named Chromis Abadhah, the species derives its name from the Maldivian Dhivehi word Abadhah, meaning perpetual, symbolising the ongoing commitment to planetary conservation. The name also acknowledges the support of the Rolex Perpetual Planet Initiative, which funded the research.
The fish was first spotted near Maafilaafushi in the Kaafu Atoll. Subsequent studies revealed that the species inhabits multiple regions of the Maldives, ranging from Lhaviyani Atoll to Dhaalu Atoll. Researchers documented the fish in eight distinct locations, indicating that it may be distributed across various parts of the country.
Chromis Abadhah resides at depths between 95 and 110 metres, in the mesophotic zone, where sunlight begins to fade. This habitat sets it apart from other species in its family, which are typically found in shallower waters of around 30 meters.
The new species belongs to the ‘Dan’ba’ family, a group of damselfish commonly found in Maldivian seas. However, Chromis Abadhah is distinct from its relatives in several ways:
- Unlike other Chromis species, it lacks the characteristic black cross line near the neck.
- Its upper shell comprises 14 bones, compared to the typical 13 seen in related species.
While other Chromis species, such as Chromis axillaris, Chromis pelora, and Chromis woodsi, are found in various parts of the world, Chromis Abadhah appears to be endemic to the Maldives, making it a unique addition to the region’s biodiversity.
The study was a collaborative effort involving Maldivian experts and international scientists. To better understand the species, researchers captured four specimens using a specialised net. Their findings, published in a scientific paper, highlight the importance of deep-sea exploration in uncovering hidden marine treasures.
The identification of Chromis Abadhah underscores the Maldives’ rich marine biodiversity and the critical role of research in its preservation. This discovery also emphasises the importance of protecting deep-sea habitats, which often harbour unique and endemic species.
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