In-keeping with the sustainability promise, Reethi Faru Resort recently organised an eco-drive that witnessed tree plantation and coral adoption – two of the resort’s core initiatives – by their senior leadership team and guests alike.
Everyone at the resort came together to celebrate the cause they believe in, so strongly. For the same, a special RFR symbol was created to plant the corals – to keep as a reminder of this very special year and of the Reethi Faru team’s on-going commitment towards the cause.
With the beginning of the new year, Reethi Faru Resort have managed to achieve quite a bit of what they set out to do in the year, where they are already steadfast on their continued journey.
In keeping with their commitment towards sustainability, Reethi Faru Resort has been on an on-going mission to restore their house reef ever since the development of the resort. Taking it a notch higher, the resort has come up with a new goal to increase and improve diversity of the coral species in the reef.
“Taking it a notch higher, our new goal is to increase and improve diversity of the coral species in the reef,” a statement by the resort read.
“Resilient coral species that have overcome and survived the bleaching are being identified and categorised – abundant and non-abundant species. Currently, the focus is on breeding and growing the non-abundant species in our coral nursery that will eventually be replanted in the natural reef. We hope to not only restore the health and life of our reef, but also to restore the diversity and abundance of the corals.”
Additionally, as part of the efforts to keep up with their conservation promise, Reethi Faru has also started two new projects to continue conservation and preservation of the natural environment – ‘Adopt a Coral’ and ‘Adopt a Tree’. The focus of both these projects is to preserve, conserve and restore the natural balance – both marine and terrestrial.
Sustainability is at the heart of all that they execute at the Reethi Faru Resort and the creation of the artificial reefs is a strong step in that direction.
Essential to the health of the ocean, these reefs can now have guest participation as well, under the project name – ‘The Reef Builder Dive’. As an attempt to revive and stabilise biological depleted zones – these reefs would act as a valuable reproduction reservoir that can recreate a whole ecosystem.
Reethi Faru Resort won the Indian Ocean’s Leading Green Resort 2020 award and was nominated for the World’s Leading Green Resort 2020 and Maldives’ Leading Green Resort category at the World Travel Awards 2020. The resort also became the proud winners in two categories – Luxury Eco Resort (Regional) and Luxury Spa Resort (Continent) – at the recently concluded World Luxury Awards.
Reethi Faru is a stunning, one-of-a-kind, tropical island paradise where the glistening, crystal clear ocean meets endless white coral sand and tropical foliage making this a truly magical, lagoon escape.
The resort is family run and has an enviable pedigree thanks to its drive for conserving the natural beauty of the islands and sustaining the ecosystems upon which the fragile coral reef relies.
This breath-taking, tropical island paradise is proud to have guardianship of all that nature has created on a tiny island in Raa Atoll, measuring just six hundred by three hundred and fifty metres.
Guests can unwind in one of one hundred and fifty traditional, luxurious Maldivian villas, either complete with Jacuzzi, nestled in tropical gardens, beachside, or on stilts over the turquoise water.
Umair Badheeu sets new, national freediving record at AIDA Philippines National Championship
Maldivian freediver Umair Badheeu has achieved a new national record with a dive to a depth of 62 meters in the bi-fin category. His accomplishment was made possible with the support of Kaimoo Resorts and Hotels, a key sponsor and advocate for Umair’s pursuit of excellence in freediving.
Competing among 14 international participants, Umair’s performance not only secured a new national record but also surpassed his previous bi-fin category record of 60 meters by a margin of two meters.
Reflecting on the challenges of transitioning from his training in Egypt to competing in the Philippines, Umair said: “Adapting to reduced buoyancy due to warmer waters and encountering jellyfish were part of the new environment.”
This marks the third national record Umair has achieved. He previously set two national records of 62 and 64 meters in the free immersion category of free diving at the Andrea Zuccari World Cup held in Sharm El Sheikh in Egypt in October. Free immersion freediving is a discipline that requires divers to descend and ascend pulling a rope.
Umair’s switch from training in free immersion in Egypt to the bi-fin category for this tournament demonstrated his adaptability: “It felt like shifting gears, utilising distinct techniques, and returning to a more familiar discipline. This dive marks a confident depth for me, focusing not just on depth but also on refining dive times for a more enjoyable experience,” he remarked.
“Kaimoo’s support has been instrumental, offering me the freedom to train. This support has allowed me to focus on honing my skills and achieving new heights in my freediving,” Umair added.
“Umair’s third record-breaking dive this year is a testament to his exceptional skill and determination. Kaimoo is thrilled to continue supporting Umair’s journey in the world of freediving. His achievements inspire us, and we congratulate him on this impressive feat, looking for-ward to his continued success,” said Mohamed Manih Ahmed, Kaimoo’s Managing Director.
With this record-breaking achievement, Umair now looks forward to a period of rest before gearing up for the upcoming freediving season.
Kaimoo Resorts and Hotels is a leading tourism company in the Maldives that manages five properties across the country. In addition to Embudu Village and Summer Island Maldives, Kaimoo also operates Equator Village in Addu Atoll, and the Mookai Hotel and Mookai Suites in Male’.
Kuramathi Maldives and Rasdhoo Divers dive into adventure with speciality courses
Kuramathi Maldives, in collaboration with Rasdhoo Divers, is elevating the underwater experience by offering a captivating range of Dive Speciality Courses, tailored for both novices and seasoned divers alike. These courses go beyond the ordinary, immersing participants in topics such as Perfect Buoyancy, Wave, Tides and Currents, Turtle Ecology, Manta Ecology, Marine Ecology, Deep Diver Speciality, and Enriched Air Nitrox Speciality.
Perfect Buoyancy: Master the art of achieving and maintaining perfect buoyancy underwater, ensuring a seamless and enjoyable diving experience.
Wave, Tides, and Currents: Dive enthusiasts can now confidently navigate ocean dynamics, enhancing their skills in diverse underwater conditions.
Turtle Ecology: Gain insights into the captivating world of sea turtles, understanding their behavior, and contributing to their conservation.
Manta Ecology: Delve into the mysterious realm of majestic mantas, exploring their habitat, behavior, and the crucial role they play in marine ecosystems.
Marine Ecology: Discover the delicate balance of marine ecosystems and learn how divers can contribute to their preservation through responsible and sustainable practices.
Deep Diver Speciality: Embark on a thrilling adventure below 18 meters, gaining advanced skills for deep-sea exploration and mastering safe diving techniques and pressure management.
Enriched Air Nitrox Speciality: Unlock the secrets of the deep with Nitrox, ensuring safer and longer dives. Enhance your dive planning, elevate safety, and indulge in extended reef adventures.
These Dive Speciality Courses at Kuramathi Maldives are designed not only to enhance participants’ diving skills but also to instill a sense of environmental awareness and responsibility. As custodians of the pristine underwater environment, Kuramathi Maldives is committed to nurturing a community of conscientious divers dedicated to appreciating and protecting delicate marine ecosystems.
Led by certified dive instructors from Rasdhoo Divers Kuramathi, these courses provide a safe and enjoyable learning experience. Whether you are a beginner eager to explore the underwater wonders or an experienced diver looking to expand your knowledge, Kuramathi Maldives invites you to embark on a journey of discovery beneath the azure waves.
Visit Maldives collaborates with Surf Session and Kyllian Guerin to promote the Maldives as a leading surf destination
Visit Maldives has collaborated with ‘Surf Session’, a media platform dedicated to surﬁng. An exciting familiarisation trip and a digital campaign was conducted to promote the Maldives as a leading surf destination in the French market. The digital campaign was conducted on social media and the Surf Session website.
During the ﬁrst part of the campaign, a young surfer, Kyllian Guerin, accompanied Surf Session on a week-long trip where he surfed and explored the best waves of the Maldives. Ayada Maldives, Adaaran Select Hudhuranfushi, and Cinnamon Dhonveli Maldives hosted this familiarisation trip. Kyllians’ journey was captured and brand content in the form of Instagram stories, posts, articles and banners were disseminated on Kyllian Guerin and Surf Session social media platforms and oﬃcial website. As for the second part of the campaign, digital and print articles highlighted the surf lifestyle in the Maldives and were published on Surf Session website. Additionally, an exciting video of Kyllian’s journey in the Maldives was posted on YouTube, showcasing the beauty of the surf spots of the destination.
The campaign strengthened Maldives’ presence as a premium surf destination and drove excitement among Surf Session’s readership and surﬁng community. The campaign increased visibility for French surfers and further strengthened the Maldives brand in the French market. Collaborating with prestigious media like Surf Session and inﬂuential personalities like Kyllian Guerin allows MMPRC to capture the attention of potential surfers and travel enthusiasts alike, encouraging them to choose the Maldives as their preferred holiday destination. The entire campaign resulted in over a collective reach of 919,209.00.
The current ranking of France is at #8 with 41,072 arrivals as of 31st October 2023. MMPRC is consistently promoting the Maldives in the French market through various marketing activities. This year, we conducted a campaign with Vogue France and IFTM Top Resa 2023. We also plan to promote the Maldives at ILTM Cannes 2023 later this year. These marketing activities ensure the Maldives remain a top-of-mind destination for travellers from the French market.
News3 days ago
Manta Air elevates to new heights with international flights to India starting from 2024
News7 days ago
Sheraton Maldives announces spectacular Festive Artisan Market: A day of culture, creativity, and community
News6 days ago
Angsana Velavaru welcomes new Executive Assistant Manager for Food and Beverage; ready to enhance culinary experience for “Festive Moments in our Hearts”
Celebration1 week ago
Amari Raaya Maldives unveils an extensive Festive Season programme
Awards1 week ago
Emerald Maldives Resort & Spa honored as Unrivaled Luxury Leader of 2023
Celebration3 days ago
Milaidhoo Maldives: Seven years of luxury and tranquility in paradise
News1 week ago
Bandos Maldives unveils tropical festive cheer
Family1 week ago
JOALI BEING introduces multi-generational playground to enrich wellbeing vacations for families