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Visit Maldives launches digital campaign in Middle East with Zomato

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Visit Maldives has started a digital campaign in the Middle East with Zomato, under the the ongoing “Rediscover Maldives…the sunny side of life” umbrella destination campaign.

The purpose of the two-week campaign is to capitalise on the platform’s large audience of 500,000 users, to build awareness about the Maldives through digital and social media promotions.

Under the campaign, Zomato will conduct an activation through an ‘Order & Win’ campaign where users with the highest basket value or frequency of orders will be qualified for a lucky draw to win a trip to the Maldives.

Launched in Delhi 12 years ago, Zomato is an Indian restaurant aggregator and food delivery start-up that is extremely popular in UAE, and has grown to become one of the largest food aggregators in the world.

The platform is present in 24 countries and more than 10,000 cities globally, further enabling their vision of better food for people.

“In this regard, this campaign would generate more than 3.4 million impressions through the competition and it’s supporting promotional emails, push notifications and the brand tiles, ensuring large-scale visibility to the Maldives,” a statement issued by Visit Maldives read.

Following the ease-down measures and reopening of major markets around the globe, the Maldives has become an ideal location for traveling due to its geographically blessed and naturally isolated islands, making it one of the safest destinations to travel to.

In addition, the constant efforts made by the travel and tourism industry to reassure tourists, and the joint marketing efforts by Visit Maldives and other stakeholders have placed the Maldives as the World’s Leading Destination at the World Travel Awards 2020.

“The achievement of this award at such a crucial time would assist strongly in increasing the visitor numbers from the Middle East to the Maldives,” the statement read.

As the Middle Eastern markets continue to reopen, marketing efforts in the region have increased in order to regain the market share, and increase tourist arrivals from the GCC and the KSA region. This is carried forward by utilising efforts such as a joint campaign with DNATA Travel, a radio promotion with Al Khaleejiya, and influencer fam trips — all targeting potential segments.

These actions have firmly placed the UAE at the fourth biggest source market since the reopening of Maldives’ borders on July 15.

Visit Maldives continues to carry out several activities in key markets to promote the Maldives, in which over 412 different types of marketing activities have been carried out in 22 countries.

A total of 314 activities were carried out during the lockdown period as part of the crisis recovery plan. They include fairs, webinars, fam trips, online roadshows, outdoor campaigns, and digital media campaigns.

Some of the noteworthy campaigns include an online roadshow in China, a global advertising campaign with Skyscanner and a global advertising campaign with CNN.

Additionally, the initiation of the Maldives Border Miles loyalty programme and the Allied Inbound Travel Insurance policy assists the efforts to entice travellers to return to the sunny side of life.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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