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Maldives participates in WTM London, to host dedicated three-city roadshow in UK

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Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a series of marketing activities in the UK to promote the Maldives.

MMPRC, together with tourism industry partners, is participating in World Travel Market (WTM) London, one of the leading global events for the travel industry, from November 4-6.

Thoyyib Mohamed, the Managing Director of MMPRC, is heading the Maldivian delegation, which consists of 163 representatives from 63 companies from the tourism industry of Maldives.

During the fair, officials will be meeting with industry professionals to explore means to further develop and strengthen the presence of Maldives.

A press conference was also held on November 4. MMPRC Managing Director Thoyyib and top industry partners briefed international media on the latest developments in the Maldives tourism industry.

Other activities being carried out at the Maldives’ stand, which is a two-storey, 345sqm space, includes live music by Detune band, local food tasting, virtual reality experience and a raffle draw.

Meanwhile, a ‘Journey to the Sunny Side’ roadshow is scheduled to be held in Dublin, Manchester and Glasgow from November 7-11.

This event will serve as a platform for Maldives tourism industry partners to showcase their products and network with top travel trade industry partners from the UK.

Sixteen companies from the Maldives’ tourism industry have participated in the roadshow to create potential business opportunities and to further strengthen the relationship with the tour operators and travel agencies.

In addition to destination presentations and one-to-one networking sessions, a raffle draw winner will be chosen from each city to spend complimentary holidays in the Maldives.

These activities come a few weeks after MMPRC launched a marketing campaign in London, showcasing the destination at railway stations and buses.

The campaign includes digital advertisements featuring Maldives, displayed on screens at bus stops and busy train stations in London. The destination has also been vibrantly advertised on The Original Tour buses in London.

UK is one of the major source markets to the Maldives. Arrival figures from January to September rank the UK in the fifth position amongst the highest performing markets, accounting for 7.3 per cent of the total tourist arrivals.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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