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Maldives sponsors intl football tournament to diversify destination marketing campaign



Maldives has sponsored an international football tournament attended by the under-13 teams of world-renowned football clubs, in a bid to diversify the island nation’s destination marketing campaign.

Maldives is the platinum sponsor of the Under-13 Dubai Intercontinental Football Cup that runs from February 14-16. As part of the sponsorship deal valued at USD 25,000, one of the two pitches used for the tournament has been named, ‘Visit Maldives’.

“Quarter final and semi final matches will be played at the pitch named after the Maldives. This is a huge pride for us as a nation and as a destination,” tourism minister Ali Waheed told journalists at the airport, before leaving to Dubai to attend the kick-0ff game.

The ‘Visit Maldives’ logo has also been placed on the jersey of Spanish Soccer Schools team participating in the tournament.

“During my visit to Dubai, I’ll be discussing with major football clubs about possible sponsorship opportunities. We’re already in talks with some key players. We’re very hopeful that these negotiations will be fruitful,” minister Waheed said.

“We’re considering promoting the Maldives through other sports as well.”

The third edition of the annual Under-13 Dubai Intercontinental Football Cup, which is organised by Spanish football legend Michel Salgado, boasts some top 20 clubs from 13 countries.

The tournament plays out at Dubai Sports City with the participation of major teams, including Spanish clubs FC Barcelona, Real Madrid and Celta Vigo, Italian giants Juventus, England’s Chelsea and FC Porto, and Egyptian giants Al Ahly.

The United Arab Emirates has a sizeable representation with Dubai clubs Al Nasr, Al Wasl and Shabab Al Ahli participating alongside Abu Dhabi’s Al Wahda and Al Ain.

A Tokyo Select All Star team from Japan is also at the tournament along with Australia’s Pascoe Vale FC, FC Twente of Holland, Levante Azzuro of Italy, Japan’s JEF United Chiba, and a team representing Cairo. The Canadian Academy of Futbol is flying the flag of the Americas once again, whilst the Spanish Soccer Schools complete the list of 20 teams.

This sponsorship is part of the new government’s pledge to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.


Villa Resorts hosts over 200 travel agents from India to showcase its transformation



Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go



The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee



JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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