Coco Collection undergoes major rebranding

Maldives Promotion House – Coco Collection, one of the leading portfolios of luxury resorts in the Maldives – will unveil a refreshed image with the introduction of a new-look logo, to revamp their corporate identity. This will include new brochures and an updated website which will roll out from December.

In addition to the revamp of Coco Collection, and in a move that will further cement its reputation as a trailblazer in stylish, sophisticated yet sustainable hospitality, Coco Collection is also creating a new unique boutique five-star brand, Coco Resorts : Retreats.

Coco Resorts : Retreats will sit under the Coco Collection portfolio alongside existing brands including Coco Palm which incorporates the Coco Palm Dhuni Kolhu resort and Coco Privé Kuda Hithi Island, the group’s new-to-market exclusive private island offering scheduled to open December 2012.

Coco Resorts : Retreats properties – which will include the re-branded Coco Bodu Hithi resort, formerly Coco Palm Bodu Hithi – will offer an environment where discerning travellers can refresh their senses, rekindle their love of travel, and reconnect with the world around them.

All of the brands which sit within the Coco Collection portfolio – whilst each providing a unique experience and product –  share the same mission to provide guests with personal and memorable travel experiences, delivering unparalleled service whereby the memories created, last a lifetime.

Patrick Heuzé, CEO of Coco Collection comments: “This is a very exciting time for Coco Collection and the refreshed brand identity supports our vision and growth strategy for the portfolio. The launch of Coco Privé and the creation of Coco Resorts : Retreats  enables us to develop our luxury five-star offering whilst remaining competitive in our market. We are committed to ensuring Coco Collection remains an industry trailblazer, delivering a seamless experience for each and every one of our guests. Our customers are discerning travellers who deserve very best in experiential and luxury travel.”

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