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Catch up with Maldives at TTG Travel Experience 2022 in Italy

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is taking part in the TTG Travel Experience 2022 to market the destination in the Italian market. TTG 2022 is being held in Rimini, Italy, from 12-14th October 2022 with 22 industry partners taking part alongside MMPRC.

Maldives’ participation in this leading fair will help maintain destination presence in the Italian market and provide countless promotional and networking opportunities for the Maldives tourism industry stakeholders.

TTG Travel Experience, organised by the Italian Exhibition Group (IEG), is one of the leading B2B fairs to sell tourism products. They offer the chance to network, make new contracts, and exchange views and ideas. The fair provides the biggest platform in Italy where tourism exhibitors can connect, negotiate, and network with all the main Italian travel agencies, tour operators, and other tourism professionals.

Through this event, MMPRC aims to market the destination’s safety and promote the unique geography of our scattered islands, which provides visitors with ultimate safety and privacy. Furthermore, this event will help MMPRC to market tourism products, namely resorts, guesthouses, liveaboards, hotels and the unique services and experiences available in our destination for tourists. Through this fair, MMPRC and industry partners will be able to share the latest travel guidelines and information about the destination for the travel trade and travellers from this market and around the world.

The Italian market is traditionally strong, being the third top source market in 2019. Italian travellers were also the first group of tourists that arrived in the Maldives over 50 years ago. MMPRC’s marketing activities in Italy capitalise on the generational affinity that Italians have for the Maldives, reminiscing on the memories of parents and grandparents who have spent their holiday in the Maldives. There has been significant growth with ease of travel restrictions in Italy following the pandemic. As of 10th October 2022, the Maldives has welcomed 70,943 tourists from Italy placing Italy as the top 5th source market. The Maldives has seen over 1,237,664 tourists in total this year so far.

MMPRC has conducted several high-profile activities for the Italian market this year including campaigns with Lonely Planet, Alpitour, Sporting Vacanze, Bluvacanze, and Mediamond. We have also taken part in BIT Milan 2022 to promote the Maldives in the Italian market. Ongoing campaigns include a campaign with Turismo & Attualità and Green Me, and further social media campaigns are planned for the rest of the year.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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