Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) is taking part in AdventureELEVATE 2022 to promote the Maldives, the World’s Leading Destination, in the US market. During the event held from 3rd to 5th May in Oregon, United States, MMPRC will help maintain, strengthen, and increase destination awareness and presence in the US market.
The 3-day event is hosted by Adventure Travel Trade Association’s (ATTA). During this intensive educational and networking conference, MMPRC will have the opportunity to participate in collaborative learning, ideate on innovative solutions, and take part in conversations on how to change the world for better through travel. The theme for 2022 is ‘shine’ – highlighting that through thought-leading educational sessions and creative networking opportunities, the event will be illuminating.
Therefore, MMPRC will market the Maldives as a safe haven for travellers and highlight the safety provided by the unique geography of the scattered islands. The Maldives’ tourism products (resorts, guesthouses, liveaboards, hotels) and the uniquely-Maldivian experiences will also be promoted to the travel trade community at AdventureElevate 2022. We will highlight experiences that make Maldives exciting for adventure enthusiasts such as watersports. One of MMPRC’s aims is to show the world that the Maldives tourism industry goes beyond just luxury – and that we are on a path to making our industry sustainable, and community-inclusive. With that, MMPRC will promote the diverse segments of Maldives tourism such as the local tourism industry and the thrilling side of life.
Through participation in the event, we hope to establish the Maldives as the top of the mind destination for tourists across the US market. These events will assist the destination in the path to achieving pre-pandemic arrival numbers and increase overall arrival numbers from the region. Participation in AdventureElevate2022 is aligned with MMPRC’s marketing strategy for the US market, which includes participation in major fairs and strengthening the relationship between the US and Maldives’ travel trade.
The US was a significant source market to the Maldives last year with an arrival figure of 55,760 travellers As of 20th April 2022, Maldives have welcomed 521,019 travellers in total, out of which 24,171 travellers are from the U.S placing the market as the 6th largest market to Maldives this year. Crossing over half a million travellers already in 2022 is indicative of the success and achievements of the Maldives tourism industry.
There were several activities conducted for the market last year. These include joint-marketing campaigns, webinars, participation in major fairs and exhibitions, and hosting familiarisation trips. Similar activities are planned for this year such as taking part in USTOA Annual Conference, conducting roadshows, webinar training, and media familiarisation trips.
The Maldives has also eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travellers. In this regard, from 4th March 2022, tourists visiting Maldives are no longer required to present a Covid-19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival. As of 13th March 2022, the Maldives has also lifted the national public health emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of travel restrictions and measures would make it easier for tourists to visit the Maldives.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year.
Villa Resorts hosts over 200 travel agents from India to showcase its transformation
Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go
The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee
JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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