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MMPRC, JTB Media Retailing hold webinar to revitalise brand presence in Japanese market

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and a major tour operator from Japan, JTB Media Retailing, has held a webinar to revitalize and maintain the Maldives’ brand presence in the Japanese Market. The webinar was held on Zoom on 22nd February 2022.

JTB Media Retailing is one of the biggest tour operators in Japan and also one of the key players for Japanese travelers to the Maldives. JTB Media Retailing is a subsidiary company of JTB Group, specializing in overseas and domestic leisure packages under the brand name “JTB Tabi Monogatari (JTB Travel Story)”. This Webinar focused on Japanese consumers to promote the Maldives as a safe haven in partnership with industry partner Jumeirah Maldives Olhahali Island, who hosted the live event on their property.

The webinar was attended by 120 viewers, and consisted of an introduction by JTB Tabimonogatari, destination presentation, live session from the sponsor property and a Q&A. The purpose of this webinar was to promote the Maldives as a safe destination to travel post pandemic, increase publicity and awareness of the Maldives as a travel destination by utilising JTB’s communication channels, and to increase the number of followers on Japanese SNS channels of Visit Maldives. The webinar is estimated to reach over 186,165 people, helping gain extra followers for Visit Maldives Japan’s social media.

In keeping with MMPRC’s marketing strategy for the Japanese market, this webinar aims to market the destination as a safe haven for travellers, promote the one-island-one resort concept, and advertise the unique geography of the Maldives’ scattered islands allowing natural social distancing for visitors. Through this webinar, tourism products available in the Maldives, including resorts, hotels, guesthouses, liveaboards and homestay options were further advertised. The webinar also helped to familiarise tourists with the unique experiences available in the Maldives.

In 2019, a total of 44,251 travellers arrived in the Maldives from Japan, ranking the island nation as the 9th top source market for Maldivian tourism. The Japanese border is currently open, however, many restrictions are in place for domestic and international travel. MMPRC aims to maintain destination presence and to place Maldives as the top choice destination to travel to when travel restrictions in Japan are eased further. Activities in the pipeline for the Japanese market include media and celebrity familiarisation trips, and social media campaigns.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

Business

Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences

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Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.

The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.

Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.

Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”

Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.

Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”

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A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake

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Anantara Kihavah Maldives Villas celebrated a historic  milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest  overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives. 

Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for  this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full  house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural  beauty. 

The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful  tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly  awaited Tim Peake’s presentation. 

Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut  and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the  daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his 

historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both  inspired and spellbound. 

Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the  British astronaut. The audience posed thoughtful questions, deepening their understanding of  astronauts’ unique experiences and the intricacies of space exploration. 

The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed,  Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward. 

The success of the event was evident in the overwhelmingly positive feedback from attendees, who  left with a deeper appreciation for space exploration and a memorable evening to cherish. 

The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s  commitment to offering unique and memorable experiences for its guests. The presence of Tim  Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to  the resort’s already spectacular offerings. 

Tim Peake is a renowned British astronaut who made history as the first official British astronaut to  visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He  also achieved the remarkable feat of running the London Marathon from space. Beyond his  extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month. 

An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy  stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of  discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail  bar—providing guests a chance to sip champagne under the stars and explore the Universe.

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Visit Maldives website adds atolls segment to showcase diverse regions

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Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.

The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.

With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.

The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.

Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.

MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.

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