Featured
Agoda, Maldives Border Miles ink pact to boost post-pandemic tourism
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Maldives Border Miles (MBM), a loyalty programme initiated by Maldives Immigration in collaboration with key government stakeholders, has signed a Memorandum of Understanding (MoU) with global digital travel platform Agoda, (part of Booking Holdings) to boost tourism in the country.
The partnership will utilise Agoda’s global network, technology and travel expertise, integrated marketing capabilities, intelligence tools and resources, to optimise traffic/bookings and drive more awareness to the MBM programme.
The agreement was signed on 22nd November 2021, in the presence of John Brown, CEO of Agoda and dignitaries from the Maldives Tourism Ministry, Deputy Minister, Dr Naushad Mohamed, Controller-General of Immigration, Mohamed Ahmed Hussain, and key stakeholders from the Tourism Ministry, Maldives Border Miles, Maldives Airports Company Limited (MACL) the Maldives Marketing and PR Corporation (MMPRC).
This marks the first high-level interaction between the Minister of Tourism and the Controller-General of Immigration and Agoda.
A world’s first destination loyalty programme for tourists, the free to join, three-tiered MBM programme accumulates reward points for travellers to the Maldives based on their accommodation booking and chosen in market activities.
Members will need to earn a specific number of points to reach each tier (Aida, Antara and Abaarana), each offering a different range of privileges to its members, which can be utilised during current and return visits to the country.
Under the MoU, the first to be signed by MBM with a global OTA, both parties will mutually agree to undertake shared promotional efforts via branded landing pages, digital promotions via owned channels, special accommodation/booking discounts on Agoda for MBM members, technical consultancy, sharing of expertise and more.
The 12-month contract is designed to expand loyalty to return visitors, achieve greater customer acquisition and ultimately reinvigorate the travel landscape in the Maldives.
“The Border Miles programme was set up in 2020, to incentivise the post-pandemic return to travel. In less than a year, our member base has grown to over 50,000 signups, half of which have come through in the last two weeks alone. It’s clear that demand is high and our partnership with a global digital platform like Agoda will only accelerate this growth to a much wider global audience, reaching previously untapped origin markets. I believe this partnership will bring prosperity to the program and we have so much to learn from one another and together, we can make this world’s first program truly recognised globally.”, said Mohamed Ahmed Hussain, Controller-General of Immigration, Maldives.
According to Agoda’s inbound search data, the Maldives has seen a 5x uplift (400% increase), since two weeks to prior to the opening announcement on 1 July to date, indicating a clear demand for the destination.
The country’s earlier than expected vaccination roll-out and effectiveness of its Covid-related policies has led to the first signs of recovery by July 2021.
The government’s initial benchmark to bring in 900,000 tourists by the end of the year was surpassed when it hit its one millionth tourist in October.
“We applaud the Ministry of Tourism in Maldives and the Controller-General of Immigration for spearheading such forward-thinking initiatives to aid in the country’s rebound. Agoda strives to be a supportive partner to the governments and communities we operate in, this time in the Maldives, to leverage our technology and robust marketing strategies to help stimulate the tourism economy. We are optimistic of the benefit this will bring to the Maldives’ tourism industry and are honored to play a contributing part in this,” John Brown, CEO of Agoda.
From its beginnings as an e-commerce start-up based in Singapore in 2005, digital travel platform Agoda has grown to offer a global network of over 2.5 million properties in more than 200 countries and territories worldwide, offering travellers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas, to suit all budgets and travel occasions.
In 2019, Agoda added a flight product and packages to help make travel even easier.
Headquartered in Singapore, Agoda is part of Booking Holdings and employs more than 4,000 staff in 30 countries. Agoda.com and the Agoda mobile app are available in 39 languages.
Maldives Border Miles is the world’s first destination loyalty programme for tourists.
Members will earn points based on the duration of stay, visits to celebrate their special occasions, visits on local occasions, frequency of visits, and other aspects. Once reached to a tier, members can enjoy exclusive rewards from all our partners, starting from discounted services to free VIP services.
For more information, please head to www.bordermiles.mv.
Cooking
Anantara Kihavah unveils star-studded culinary calendar for 2025
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Anantara Kihavah invites guests to embark on an unparalleled culinary journey featuring Michelin-starred chefs, celebrity talents, and extraordinary wine experiences. From January to May 2025, this exclusive resort will host a series of events that blend world-class dining with the breathtaking beauty of its tropical surroundings.
Anantara Kihavah begins the year with the extraordinary talents of Chef Mark Donald. A two-Michelin-starred chef from Scotland, Mark Donald is celebrated for his ability to blend traditional Scottish influences with global culinary techniques. His inventive approach and mastery of fine dining promise to transport guests on an unforgettable journey of flavour and artistry.
Complementing Chef Donald’s creations is Kamal Malik, India’s first Master Sommelier. With over 15 years of expertise, Kamal Malik will lead an exclusive wine dinner at SEA, Anantara Kihavah’s renowned underwater restaurant. Guests will savour rare and historic vintages, including the unique Coral-Aged Dom Pérignon, as Malik shares his unparalleled insights, turning each sip into a masterpiece.
Chef Melvin Chou, a Michelin-starred master of Cantonese cuisine, takes the stage in February. Known for his innovative fusion of tradition and modernity, Chef Chou redefines Cantonese dining with his creative flair and dedication to excellence.
Also in February, Charles Duval-Leroy, the visionary CEO of Champagne Duval-Leroy, hosts a sustainable Champagne dinner. Representing the sixth generation of his family, Charles brings a forward-thinking perspective to the house’s legacy, combining meticulous craftsmanship with a commitment to environmental responsibility.
March welcomes Chef Denis Lucchi, a Michelin-starred maestro of Italian cuisine. Renowned for his refined artistry, Chef Lucchi celebrates the essence of Italian heritage while introducing a modern twist. His dishes are an ode to Italy’s rich culinary traditions, crafted with passion and precision.
In April, Chef Steve Lancaster, another Michelin-starred luminary, showcases his ability to reinvent classic dishes with modern creativity. His innovative techniques and imaginative flavours promise a dining experience that delights every palate.
May concludes this culinary journey with the exceptional talent of Chef Christiaan Stoop. A three- and two-Michelin-starred chef, Christiaan is celebrated for his avant-garde approach to fine dining. As the visionary Executive Chef of Taian Table in Shanghai and Guangzhou, his illustrious career includes stints at The Fat Duck in the UK, Moments in Barcelona, and L’Atelier de Joël Robuchon in Paris.
Chef Stoop’s bold, artistic creations blend innovation with impeccable technique, offering a symphony of flavors that captivate and evolve with every dish.
Anantara Kihavah’s 2025 culinary calendar exemplifies the resort’s commitment to delivering extraordinary dining experiences in an unparalleled setting. From Michelin-starred gastronomy to exclusive wine dinners, this tropical paradise offers guests the chance to indulge in the ultimate fusion of luxury and flavour.
Celebration
Festive magic at Lily Beach Resort & Spa: artistic journey with Elvira Carrasco
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Lily Beach Resort & Spa marked the festive season with a vibrant infusion of artistry, highlighted by the presence of world-renowned artist Elvira Carrasco. Her visit served as the centrepiece of the resort’s celebrations, captivating and inspiring guests with a series of extraordinary experiences that left a lasting impression.
The festivities commenced on December 25th with a special cocktail event on the beach, where Elvira unveiled her exclusive art exhibition. This enchanting evening seamlessly blended art, elegance, and the unique charm of the Maldivian ambiance, setting the stage for the events to follow.
On December 26th, guests had the opportunity to participate in a two-hour painting masterclass under the starlit Maldivian skies. Enhanced by premium Spanish wines, the session combined creativity and indulgence, allowing participants to paint and savour the moment in perfect harmony.
December 28th featured a rare and unforgettable event as Elvira performed a live face-painting demonstration on herself. Guests were mesmerised by her artistry, as the performance showcased her talent and left a profound impact on all who witnessed it.
On December 30th, Elvira transformed her art exhibition into an interactive celebration of creativity. Guests were invited to immerse themselves in a vibrant world of colour, emotion, and storytelling. This event extended beyond a traditional art showcase, offering an intimate journey into Elvira’s artistic vision and her experiences at Lily Beach.
Elvira’s warm and engaging demeanour infused the evening with joy and laughter. As she shared anecdotes about her inspirations and the stories behind her work, guests were not only captivated by her artistry but also charmed by her humour and passion. The exhibition became a standout highlight of the festive season.
Laurent Driole, General Manager of Lily Beach Resort & Spa, reflected on the significance of this collaboration, emphasising the transformative power of art:
“Art, often seen as the domain of the informed and discerning, has an extraordinary ability to transcend boundaries when approached with vision and sensitivity. While deeper understanding can enrich its appreciation, the true essence of art lies in its power to evoke emotion and create transformative experiences. At Lily Beach, we strive to embed this quality into our five-star philosophy—moments that touch the soul and remain etched in memory.”
Laurent continued, “Elvira Carrasco’s artistry epitomised this ethos. Through her expert interplay of colour, graphic design, and poetic photographic compositions, she offered more than aesthetic experiences—she invited our guests into a realm of creativity and self-expression. The image of Elvira painting her face on a pristine sandbank surrounded by the Indian Ocean’s turquoise hues was a moment of sublime inspiration, resonating deeply with all who witnessed it. This collaboration was not merely an artistic interlude but a lasting gift that will continue to inspire and be cherished for years to come.”
The festivities concluded on January 1st, 2025, with a closing art exhibition, during which guests eagerly selected personalised art pieces to take home. These bespoke creations served as timeless mementos, reflecting Elvira’s exceptional talent and the unforgettable experiences of their time at Lily Beach. Each piece embodied the beauty and magic of the festive season and the personal connections formed during the events.
The celebrations continued at Lily Beach until January 5th, leaving guests enchanted and eager for future experiences.
As one of the first all-inclusive, premium resorts in the Maldives, Lily Beach remains dedicated to delivering exceptional experiences while redefining luxury in the ever-evolving hospitality landscape. The resort honours its cherished guests, many of whom return year after year, becoming lifelong members of the Lily Beach family and creating enduring memories in paradise.
Featured
Luxury meets serenity: Anantara Kihavah’s bespoke residence escape
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Anantara Kihavah Maldives has introduced a remarkable residence offer that redefines the essence of luxury living in the Maldives. Designed for discerning travellers, this exclusive experience blends unparalleled privacy, bespoke service, and world-class amenities in an idyllic island setting. Guests can choose from residences nestled within lush jungle surroundings, gracing pure white sands, or perched above the tranquil turquoise waters of the lagoon.
Each residence is thoughtfully designed to create a lifestyle unlike any other, combining elegance with smart comforts and modern entertainment. Guests are treated to thoughtful touches, including personalised pillow and soap menus, Elemis spa amenities, and an in-villa wine cellar, ensuring every moment feels indulgent. The 24-hour services of a dedicated Villa Host further elevate the experience, catering to every need and creating a seamless journey of luxury and relaxation.
The offer includes a four-night minimum stay in one of these exquisite residences, daily breakfast and dinner, and roundtrip private seaplane transfers, providing the utmost convenience. Guests can also embark on a one-time private yacht experience, complete with canapés, a bottle of champagne, and a secluded sandbank lunch. This unforgettable adventure is complemented by a one-time 90-minute spa treatment per person, offering rejuvenation in a serene setting, and a private stargazing experience under the Maldives’ crystal-clear night skies.
This exclusive offer embodies the resort’s philosophy of creating meaningful connections and cherished memories. Whether nestled in the lush gardens, relaxing on pure white sands, or marveling at the marine wonders from an overwater residence, Anantara Kihavah Maldives invites guests to immerse themselves in a five-star resort experience like no other.
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