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Visit Maldives welcomes renowned British freelance journalist

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Visit Maldives has welcomed Lisa Kjellsson, a renowned freelance journalist from the United Kingdom, to promote the Maldives in the UK market.

This is the second of many familiarisation trips planned for the year and the first carried out for the UK market.

The purpose of this fam trip is to promote the islands as one of the safest destinations to travel to during the current situation and showcase the unique experiences in the Maldives with a specific focus on safety, luxury and eco-initiatives.

The trip will also highlight the stringent safety measures undertaken in the Maldives in relation to Covid-19 to ensure the Maldives remains a safe haven for British traveller’s due to the unique geographical formation of the islands.

Lisa, who arrived in the Maldives on February 2, contributes to high profile travel and lifestyle publications such as Sleeper, Tatler, West London Living, Citizen Femme and Robb Report, targeting an affluent audience in the UK.

The published features will generate major coverage highlighting the Maldives as a safe destination alongside aspects that are unique to the host properties.

The combined coverage generated from this fam trip is expected to reach nearly a million readers. The articles generated from the trip will also aid in strengthening the Maldives brand in among British travellers, so that it will be a go-to market.

During the two-week-long trip, Lisa will be hosted by Kuramathi Island Resort, The Nautilus Maldives, Four Seasons Resort Maldives at Landaa Giraavaru, Hurawalhi Maldives, Kagi Maldives Spa Island and Six Senses Laamu, where she will experience spa and wellness activities, sustainable initiatives including coral regeneration and other marine conservation efforts, snorkelling and other watersports, tasting signature cuisines and other experiences unique to the respective properties, such as underwater dining.

The UK market has been a traditionally important market in terms of arrivals to the Maldives.

Visit Maldives focuses on innovative strategies and ultimate objectives, adopted to ensure the goals of achieving pre-pandemic arrival numbers in this year.

Several marketing activities have already been planned for 2021 including joint promotions with notable tour operators and prominent airlines, participation in key travel trade fairs and roadshows covering the UK & Ireland region.

Focused digital, social media and virtual activities are in the pipeline, aiming to maintain the destination presence and promote Maldives as the most preferred destination within the market.

In 2020, 52,520 tourists visited the Maldives from the UK. Though it was 58.2 per cent drop compared to 2019, the UK was ranked as the third highest arrival market despite an ongoing pandemic and travel restrictions.

Core markets from the region were among the leading arrivals to the Maldives post lockdown and continue to grow stronger day by day.

As the Maldives achieved the remarkable milestone of receiving 500,000 tourists amid an ongoing pandemic in 2020, the goal of reaching pre-pandemic arrival numbers from the UK shows consistent potential.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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