MATATO organizes seminar on social media and online branding for hospitality industry

woman with laptop at jetty – Maldives Association of Travel Agents and Tour Operators, MATATO, is pleased to announce a Training workshop for the Hospitality industry, organized in collaboration with McQuire Rens & Jones.

Themed under ‘Social Media Marketing and Online Branding for the Hospitality Industry’ this training is intended to provide the local travel agents and tour operators, hoteliers with the opportunity to affordable and quality training tailored exclusively to for destination marketing.

Maldives attracts over a million tourists annually, with a capacity of 30,510 beds in resorts, hotels, and safari vessels. However, International tourist arrivals grew by 5% in 2013, reaching a record 1,087 million arrivals, while total export earnings generated by international tourism in 2013 reached US$ 1.4 trillion according to the latest UNWTO World Tourism Barometer. Those figures magnify the room for growth for the Maldivian Tourism Industry, especially when the neighboring markets like India, China, and
Russia are the highest contributors to the massive pool of international travelers.

With right tools in practice and correct set of skills, growth of this island destination will be limitless and MATATO intends to be part of this growth through development and capacity management initiatives.

MATATO believes that, continued efforts to provide industry partners with relevant training and development opportunities will create the atmosphere for the stakeholders to come together, to explore the market insights and trends, to get informed about the latest innovations and milestones in marketing and communication and understand the prospects for growth.

As part of this initiative, the first training program collaborated between MATATO and McQuire is scheduled to August 28 and is targeted for marketing managers and executives from travel agencies, Airlines, Hotels and Resorts. The training will be held in Male’, Nasandhura Palace Hotel from 9am to 5pm; cost of the investment for the training is 100USD for members and 120USD for non-members of MATATO.

MATATO intends to continue organizing further trainings and workshops for the hospitality industry.

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