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MATATO deplores tourism reopening proposals for ‘devaluating Maldives brand’
A representative body of local travel agents and tour operators has slammed tourism authorities in Maldives for a “devaluation of the Maldives brand”, after draft guidelines that will impose strict restrictions on tourist facilities and visitors when the country reopens its borders were published for industry feedback.
Maldives Association of Travel Agents and Tour Operators (MATATO) said Wednesday that the “devaluation” of the country’s tourism brand, which had been established over the course of four decades, will have significant negative effect in the months and years ahead.
Travellers are already painting the Maldives as unwelcoming and inhospitable, it added.
“It is important that we prepare ourselves to open our borders and have a practical approach to re-entering the global tourism market, rather than creating an approach that actively hinders an already ailing tourism industry,” a statement read.
“We believe that we should not depart from our 40 year history of welcoming travellers to the Maldives and we believe that a balance needs to be found to ensure that the largest revenue generating sector of the Maldives, the tourism industry, is not further hindered during our recovery process.”
MATATO also denied comments made by officials and media reports that the draft guidelines were prepared with the feedback and input of industry stakeholders.
Despite being a major tourism representative body, MATATO was not discussed during the drafting stage and only received the draft two days ago — when the tourism ministry published the guidelines for feedback, it said.
“Given the severity of the impact of the Covid-19 pandemic, it is imperative that all stakeholders are consulted and allowed the opportunity to give diligent feedback, in order to effectively recover from this global crisis,” the statement read.
“We appreciate the initiative now taken by the government to engage in meaningful dialogue with all stakeholders of the tourism industry in order to review the drafted SOP guideline, to facilitate the border’s reopening and the national recovery process.”
President Ibrahim Mohamed Solih announced Wednesday that the Maldives will reopen its borders and restart its worst-hit tourism industry in July.
The president’s announcement came a day after his tourism officials invited comments from industry stakeholders on draft guidelines, which — if finalised — will see the introduction of a $100 visa fee and mandatory on-arrival testing for coronavirus (at a cost of $100 per test) for all tourists when the island nation reopens its borders to visitors.
According to the draft guidelines, which have attracted public criticism for being too harsh and impractical, only resorts and liveaboard vessels that have a so-called “safe tourism licence” will be permitted to open at first.
Tourist establishments will have to pay a $50,000 fee and meet certain conditions to get the licence.
Guests can come to these tourist establishments either by private jet or superyacht from June 1, followed by charter and commercial flights a month later.
Charter flights and private jets will be charged a landing fee of $50,000. Superyachts will also have pay an entry fee fo $10,000.
Meanwhile, guesthouses and hotels will only be allowed to open from August.
There are no plans yet to allow cruise ships.
The tourism ministry expects the restrictions to be in effect until September “unless extended by the government”.
The ministry says the guidelines will only be finalised based on industry feedback.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Even before the visa suspension, the Maldives had closed its borders to arrivals from some of the worst-hit countries, including mainland China, Italy, Bangladesh, Iran, Spain, the United Kingdom, Malaysia and Sri Lanka. Visitors from three regions of Germany (Bavaria, North Rhine-Westphalia and Baden-Württemberg), two regions of France (Île-de-France and Grand Est) and two regions of South Korea were also banned from entering the country.
All direct flights to and from China, Italy, South Korea and Iran were also cancelled.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,186.
Four deaths have been reported and 91 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
Angsana Velavaru, part of the esteemed Banyan Group, has secured prestigious placements in the Travel + Leisure Luxury Awards Asia Pacific 2025, ranking #8 for Best Resort Pool and #3 for Best General Manager in the Maldives. These accolades underscore the resort’s dedication to outstanding service, thoughtfully crafted accommodations, and guest-centric innovation.
Located in the unspoiled South Nilandhe Atoll, Angsana Velavaru features 113 villas—79 of which are equipped with private infinity pools. Among them are the celebrated Beach Villas and the signature InOcean Pool Villas, which extend elegantly over the lagoon’s turquoise expanse. Each villa is designed to offer a harmonious blend of sophistication and comfort, enabling guests to immerse themselves in nature with both privacy and style.
Central to the resort’s social ambiance is the Kuredhi Pool Bar, a lively and inviting venue that offers more than just refreshments. It serves as a communal hub where guests can enjoy curated experiences such as DJ nights, aqua aerobics, and wellness sessions. This programming reflects the resort’s vision of merging serenity with social vibrancy.
Spearheading this success is General Manager Ahmed Zahir, who was recognised as the #3 Best General Manager in the Maldives. Zahir’s inspiring career began three decades ago as a Laundry Supervisor and has since evolved into a historic milestone—becoming the first Maldivian General Manager within the Banyan Group. His leadership is characterised by a deep understanding of local culture, empathy, and hands-on experience across resort operations.
“This recognition is not only an honour—it’s a reflection of how far we’ve come as a team and as an industry,” Zahir shared. “I’m proud to lead with values shaped by the Maldives itself: resilience, hospitality, and heart. At Angsana Velavaru, we aim to deliver something genuine and lasting—for our guests, our people, and our community.”
Under Zahir’s stewardship, Angsana Velavaru has fostered a culture rooted in authenticity, local empowerment, and purposeful guest engagement. The resort remains committed to evolving as a destination that honours tradition while embracing forward-thinking experiences.
Under the desert sky of Dubai, Oaga Art Resort made its international debut with a striking performance by Raai Badeeu at the closing night of renowned light calligrapher Karim Jabbari’s exhibition, Vertical Horizon / 361 Degrees, held at Inloco Gallery. The performance introduced audiences to Samaasaa, the resort’s original theatrical dining concept where storytelling intertwines with seasonal cuisine, and folklore comes alive through immersive performance.
Samaasaa represents a distinctive fusion of art and gastronomy, with each course unfolding as an edible chapter of a story. The concept invites guests into a world where tradition meets innovation, rooted deeply in Maldivian heritage.
The venue for the performance, Inloco Gallery, is an emerging boutique art space in Dubai known for pushing creative boundaries. Its third season was dedicated to ‘vanishing urban landscapes’—a reflection on the echoes of fading cityscapes. Central to this season was the work of Karim Jabbari, whose intricate light calligraphy transforms traditional Arabic script into contemporary expressions of cultural memory. His Vertical Horizon / 361 Degrees exhibition explored the theme of ‘Lost Tradition,’ featuring a collaborative project with artist Khalil Abdulwahid that documented Al Satwa’s disappearing historic fabric and reclaimed calligraphy’s original role as a vehicle for communication and preservation.
In collaboration with Inloco Gallery and Karim Jabbari, Oaga Art Resort presented Raai Badeeu as part of the finissage—a moving farewell performance that seamlessly blended calligraphy, choreography, and storytelling. The immersive show transformed the gallery into a space of ancestral memory, myth, and poetic expression, embodying the artistic ethos of Oaga.
The performance also offered audiences an exclusive preview of Samaasaa Presents: The First Coconuts, Oaga’s upcoming theatrical dining experience. A specially curated segment from the show was performed, offering a glimpse into the mythical origins of island life through expressive movement and narrative.
As Oaga Art Resort expands its creative reach beyond the Maldives, this performance in Dubai marks the beginning of a broader journey. Guided by a spirit that is playful, poetic, and deeply rooted in island culture, Oaga is poised to share its unique stories with the world.
Dubai-based artisanal brand FIX Dessert Chocolatier, renowned for its viral chocolate creations, has partnered with JOALI Maldives – the Indian Ocean’s first art-immersive luxury island resort. Starting 2 July 2025, guests at JOALI Maldives will have the exclusive opportunity to indulge in FIX’s signature creation, The Original Dubai Chocolate, marking the first time the coveted dessert will be available outside the UAE.
Famed for its bold creativity, intricate layering, and unforgettable textures, FIX has redefined the modern dessert experience. This collaboration brings together two worlds of sensory delight – the imaginative world of FIX and the refined, story-driven luxury of JOALI Maldives.
As part of this partnership, FIX introduces Time To Mango, a brand-new chocolate bar inspired by tropical fruits, warm breezes, and the playful spirit of summer. Blending mango-forward flavours with nostalgic childhood treats and a whimsical touch of popping candy, the creation delivers a multi-sensory experience wrapped in rich chocolate.
FIX Dessert Chocolatier’s signature artistry and innovative flavour combinations align seamlessly with the philosophy of JOALI Maldives, a resort celebrated for its immersive art, sublime design, and curated experiences. According to FIX co-founder Sarah Hamouda, “This collaboration is about more than flavour – it’s about sparking wonder and delivering delight in unexpected ways. Seeing our creation featured at JOALI Maldives feels like the perfect match of storytelling and indulgence.”
Guests at JOALI Maldives will encounter FIX’s chocolates across various curated settings – from the private airport lounge and the resort’s artisanal ice cream shop to bespoke in-villa amenities and select evening turndown rituals. Every piece is hand-crafted in Dubai, carefully transported, and presented under the Maldivian sun as a true edible work of art.
Commenting on the partnership, Semiha Askin, Global Director of Sales and Marketing at JOALI, stated, “At JOALI, we embrace art in all its forms – from visual and spatial to culinary. Partnering with FIX Dessert Chocolatier allows us to extend that ethos into the realm of artisanal sweets. Their chocolate is more than a dessert – it’s an immersive experience our guests will remember, one bite at a time.”
This marks FIX’s first international placement, making JOALI Maldives the only destination outside of the UAE to offer the brand’s signature chocolate. The collaboration exemplifies a shared dedication to luxury, creativity, and culinary innovation.
Located in one of the largest and deepest atolls in the world, JOALI Maldives offers 73 elegantly appointed beach and over-water villas, each accompanied by a personal Jadugar (meaning “skilled magician” in Dhivehi). The resort is a sanctuary of sustainability, immersive programming, and next-level wellbeing offerings, including the JOALI BEING Cure – the first outpost of sister retreat JOALI BEING, the Maldives’ pioneering wellness island.
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