News
ELE|NA Spa celebrates World Environment Day with Gold, Silver awards for sustainable operations

ELE|NA Spa has announced its prestigious recognition by the Sustainable Wellness Organisation, receiving the Gold Award for Sustainable Spa Operations at OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU NATURE Helengeli By Sentido, OBLU SELECT Sangeli, and VARU By Atmosphere, along with the Silver Award for OBLU SELECT Lobigili and OBLU XPERIENCE Ailafushi.
This announcement comes on World Environment Day, a significant occasion spearheaded by the UN Environment Programme, one of Sustainable Wellness Partners. This year’s theme, “Ecosystem Restoration,” underscores the critical importance of environmental stewardship and sustainability, values that align perfectly with our ongoing initiatives.
Heidi Grimwood, Vice President of ELE|NA Spa, commented on the accolade: “This Gold Award is a testament to the unwavering dedication and tireless efforts of our team members across all properties. Each of our spas has appointed a Sustainable Ambassador who is constantly bringing new projects to life every month, ensuring that our sustainability efforts are continuously evolving and making a real impact. This recognition highlights our commitment to creating an eco-friendly and sustainable environment for our guests and staff alike.”
ELE|NA Spa’s recognition with the Gold and Silver Awards is a reflection of its comprehensive approach to sustainability. Each spa under the ELE|NA Spa brand has a dedicated Sustainable Ambassador responsible for introducing and overseeing new eco-friendly projects on a monthly basis. These initiatives include reducing waste, conserving water, and utilizing sustainable products and energy sources.
The Sustainable Ambassadors also conduct sustainable workshops for guests, teaching them how to make sustainable snacks, home essentials, and skincare products. These workshops provide valuable knowledge and practical skills, empowering guests to incorporate sustainable practices into their daily lives. By engaging guests in these hands-on activities, ELE|NA Spa extends its commitment to sustainability beyond its operational practices, fostering a culture of environmental responsibility among its clientele.
The efforts of ELE|NA Spa are not only limited to operational practices but also extend to educating guests and staff about the importance of sustainability. This dual approach ensures that everyone involved with ELE|NA Spa is part of the journey towards a greener future.
Heidi Grimwood highlighted the significant role that each team member plays in achieving these sustainability goals. The collaborative effort of staff, guests, and the broader community is essential in driving the positive changes needed to protect the environment. By continuously evolving their practices and setting new sustainability benchmarks, ELE|NA Spa is leading the way in the wellness industry.
The recognition from the Sustainable Wellness Organisation on World Environment Day serves as a powerful reminder of the impact that dedicated sustainability efforts can have. ELE|NA Spa remains committed to fostering a culture of environmental responsibility, ensuring that their operations contribute positively to the planet’s health and well-being.
ELE I NA is an acronym for Elements of Nature, which refers to the five elemental forces of nature – Wood, Fire, Earth, Metal, and Water, helps in healing as these energies flow all around and within every individual. Offering bespoke wellness journeys under the “Wellness Your Way” program, itineraries are designed specifically for the guests’ individual needs, highlighting holistic treatments, alternative health therapies, and gourmet plant-based cuisine throughout the all-inclusive vacation. At ELE|NA, guests embark on a holistic journey of wellness, healing, and relaxation, feeling rejuvenated and refreshed as a result of life-changing experiences, where local healing traditions are combined with international beauty and spa treatments to provide a one-of-a-kind experience.
Business
2025 sees Maldives reach 1 million tourist mark in record time

Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.
Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.
“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.
“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.
Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.
News
Ferrari in paradise: Waldorf Astoria Maldives Ithaafushi partners with Hedley Studios for one-of-a-kind experience

Waldorf Astoria Maldives Ithaafushi has announced a groundbreaking collaboration with Hedley Studios, the makers of hand-built classic sports cars that seamlessly fuse performance with collectible art. This exclusive partnership brings a rare Ferrari Testa Rossa J, one of only 299 models in existence, to the resort’s Ithaafushi Private Island as a living, breathing work of art, ready to be experienced by those who seek the exceptional.
Imagine waking up in your beachfront villa, stepping into a Silver Ferrari Testa Rossa J, and driving along the palm-fringed paths of the island to breakfast. Here, on the lush, sun-drenched shores of Ithaafushi Private Island, guests are invited not just to admire it, but to drive it.
This is more than an installation. It’s a journey into craftsmanship and design; a bespoke automotive art experience reserved for guests staying on the private island and will be invited to test drive the Ferrari Testa Rossa J during their stay, and may even custom-order their own, beginning at USD 150,000.
Throughout the year, the Ferrari Testa Rossa J will be showcased during key island celebrations and exclusive events. From “The Ultimate Island Experience” to “Festive Gifting”, the Ferrari Testa Rossa J will take center stage in stories that celebrate craftsmanship, timeless beauty, and the spirit of escape.
“At Waldorf Astoria Maldives Ithaafushi, we believe in crafting experiences that awaken the senses and stir the soul,” says TJ Joulak, General Manager of the resort. “Welcoming a piece of living history like the Ferrari Testa Rossa J is not only a celebration of beauty and legacy, it’s a gift to those who appreciate the extraordinary.”
Guests will see the Ferrari displayed during key seasonal moments and private events, further enhancing the resort’s status as a sanctuary for collectors, connoisseurs, and the creatively curious.
A masterpiece in motion. A statement in stillness. The ultimate island adventure awaits.
News
Taste of culture, craft: JW Marriott Maldives Kaafu Atoll Island Resort introduces immersive Indian Ocean nights

Cradled between infinite blue skies and the opalescent waters of the Indian Ocean, JW Marriott Maldives Kaafu Atoll Island Resort invites guests to discover a new chapter in its evolving story of cultural immersion and sensory indulgence. Every Wednesday, the resort debuts Indian Ocean Night—a weekly celebration designed to honor the culinary heritage and artistic traditions of the Maldives and its coastal neighbors. Hosted at Veyo, the resort’s international dining venue where panoramic ocean views awaken the senses, this new offering brings together flavors, rhythms, and craftsmanship in a richly layered experience that deepens the connection between guest and destination.
At the heart of Indian Ocean Night is “Whispers of the Indian Ocean,” a specially curated menu that takes guests on a culinary journey across the region’s coastal cultures. From local small bites like Bis Keemiya—a Maldivian take on the classic samosa—and Havaadhulee Bis, delicate steamed tuna dumplings, to deeply spiced favorites such as Maldivian Chicken Curry and Alleppey Prawn Curry, the experience is a visual feast and a celebration of culinary delights, prepared with thoughtfully sourced ingredients that honor the island’s rich culinary traditions. Live grill stations fill the air with the aroma of open-fire cooking, while Maldivian Bodu Beru performances and live singing create a festive, soulful ambiance under the stars.
Cultural discovery continues beyond the plate, as the resort brings guests closer to one of the Maldives’ oldest and most revered art forms: Liyelaa Jehun, or traditional lacquer work. In partnership with a local artisan from Thulhaadhoo Island—one of the few islands where this intricate craft still thrives—guests are invited to witness a living tradition. With each brushstroke and carved detail, the artisan showcases a time-honored practice passed down through generations. Guests can also take part in guided workshops, trying their hand at the meditative and meticulous process, gaining a newfound appreciation for the skill and symbolism behind every piece.
For those inspired by the flavors of the evening, the resort’s culinary immersion continues with a hands-on cooking workshop led by a Maldivian chef. Guests learn how to recreate beloved dishes such as Mas Huni—a traditional tuna and coconut breakfast staple—and Fiyala Curry, known for its fragrant spice blend and coastal warmth. Held at Pure, the resort’s beachfront open kitchen and destination dining venue, the setting is as inspiring as the flavors themselves—where ocean views, warm island breezes, and interactive culinary moments come together in perfect harmony. Through storytelling and shared preparation, this cooking workshop presents a taste of local cuisine alongside a deeper understanding of the cultural significance behind each recipe.
At JW Marriott Maldives Kaafu Atoll Island Resort, these experiences serve as invitations to connect, to learn, and to savor. Whether through the rhythm of a drum, the intricacy of handcrafted Maldivian lacquer art, or the first bite of a dish passed down through generations, guests are immersed in a journey that celebrates the richness of Maldivian life—infused with the warmth, wonder, and soul that define the island spirit.
Just 15 minutes by speedboat from Velana International Airport, the resort is designed for indulgence and reconnection. Its 80 thoughtfully crafted private pool villas blend eco-conscious design with uninterrupted ocean views, expansive terraces, and direct lagoon access—offering the perfect setting to unwind, reflect, and savor the beauty of the Maldives at every turn.
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