News
Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.
The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.
Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.
In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.
“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”
Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.
This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.
Family
Easter in paradise at Alila Kothaifaru Maldives

This Easter, escape to an island paradise where adventure meets indulgence at Alila Kothaifaru Maldives. From April 12 to April 21, 2025, the resort invites guests of all ages to experience an extraordinary Easter celebration tilled with thrilling island escapades, gourmet treats, and wellness indulgences—all wrapped in the signature Alila touch.
Easter at Alila Kothaifaru Maldives promises a journey of discovery, delight, and deep connection with nature. The week-long celebration features traditional underwater Easter egg hunt in collaboration with Swarovski and Marina Raphael, a snorkelling egg hunt in the lagoon, and an Easter Bunny visit, ensuring magical moments for families, couples, and adventure seekers alike.
For the little ones, Play Alila brings a world of creativity with egg decorating and bunny cookie making, as well as an Easter Bunny egg hunt and magic show. Meanwhile, the adults can unwind with sunrise yoga, invigorating workouts, and rejuvenating spa rituals by the ocean.
A gastronomic journey awaits with themed dining experiences such as the Boat-to-Table Dinner and an indulgent Easter Breakfast curated by world champion pastry chef Rolf Murner from Switzerland. Guests can also witness his artistry firsthand at the Art of Patisserie masterclass, promising a sweet sensory escape like no other.
Immerse in the local Maldivian culture with interactive storytelling, marine life presentations, and cultural quizzes with prizes. For those craving adventure, dolphin searches, turtle snorkelling, or reef fish snorkelling excursions offer the perfect way to explore the Maldives’ pristine waters.
Relax and unwind at the treetop spa, which blends ancient healing techniques with natural ingredients for ultimate indulgence. Book a 60-minute massage and receive a complimentary 30-minute mini facial or foot massage. Choose from Alila Kothaifaru, Balinese, Back, Neck & Shoulder, or Foot Reflexology massages.
Whether seeking relaxation, adventure, or a little of both, Alila Kothaifaru Maldives crafts an Easter getaway unlike any other—where the wonders of nature and the warmth of island hospitality come together in perfect harmony.
News
From Hamburg atelier to island retreat: Paul Schrader invites Guests of Patina Maldives

When creative minds come together, extraordinary things happen. This belief is at the core of the Artist in Residence program at the design resort Patina Maldives in the North Malé Atoll — a platform that welcomes both internationally renowned artists and emerging talents from the art world. From April 3 to 16, 2025, German artist Paul Schrader will take part in this unique initiative, inviting guests on an immersive artistic journey.
Known for his large-scale works characterized by bold colors and spatial depth, Paul Schrader has garnered a growing global following. Formerly a lawyer, he discovered painting as a new medium for his creative expression. His artistic journey began in Hamburg, where he quickly gained recognition on both national and international stages. With exhibitions in prestigious galleries from Berlin to New York, his works captivate the dynamic interplay of spatial dimensions and vibrant hues.
Often drawing inspiration from nature’s infinite palette, Schrader focuses on how colors and forms influence emotions and atmosphere. His exhibition “Light in Paradise”, hosted at the Fari Art Atelier the gallery space of Patina Maldives — examines the transient moods and changing light of sunrise and sunset. His paintings reflect these moments with soft pastel tones, shimmering turquoise waters and a tranquil ambiance. However, Schrader’s residency is more than an exhibition, it’s an invitation for guests to step into his creative world. A highlight of his stay will be the “Sip and Paint” workshops at the Stargazing Pier, where guests can craft their own interpretations of the tropical sunset. Guided by the artist’s insights and techniques, these sessions promise to be both inspiring and immersive.
The Artist in Residence program is part of a broader artistic vision that seamlessly blends art with nature. In addition to Schrader’s exhibition, Patina Maldives is home to a range of captivating installations, including the “Skyspace” by world-renowned light artist James Turrell — an experiential space that interacts with light and perception throughout the day. With its commitment to fostering creativity and artistic dialogue, Patina Maldives continues to establish itself as a destination where art and nature intertwine, offering guests a truly transformative experience.
Family
Sun Siyam Iru Fushi invites guests to whimsical Easter adventure

Prepare for an unforgettable Easter celebration at Sun Siyam Iru Fushi from April 17 to 21, 2025. This whimsical event invites families and friends to dive into a world of adventure featuring pirates, mermaids, and magical surprises. With thrilling activities and delightful dining experiences, the festivities promise excitement for guests of all ages.
Headlining the Easter festivities is the incredible Nicolas Subra, a renowned French magician and mentalist with over 15 years of experience. Nicolas has captivated audiences in over 20 countries, dazzling crowds with his mind-bending illusions and ability to blur the lines between reality and fantasy. His performances, featured in numerous televised appearances, promise to captivate guests with an extraordinary showcase of illusion and wonder.
Kids can dive into the magic of Easter with exciting experiences like the Easter Egg Hunt and Bunny arrival, and the Mermaid Fairy Tail. Creative little ones can enjoy Easter Egg Painting Fun while high-energy activities such as the Splashy Pool Party, Pirates & Mermaids Battle, and Egg-citing Karaoke keep the fun going. Families can bond over movie nights and enchanting storytelling.
For culinary delights, indulge in the Pirates Wine Cellar Dinner, savour fine selections at the Easter Wine Tasting while listening to live saxophone music, and raise a toast at the Easter Cocktail Reception with the Management team. Enjoy beachfront dining with Sunday Lobster Beach BBQ and soak up Pool Party Vibes with a tempting lobster grilling station.
Take advantage of the Exclusive Easter offer from February to April 20, 2025, for stays until December 23, 2025. Enjoy free seaplane transfers for one guest with a 4-night stay and up to 30% off on villas and beach dining. Book a 90-minute spa treatment to receive a free upgrade to 120 minutes. Two children can enjoy complimentary wakeboarding or water skiing with two paying adults. Whether you’re diving into the world of pirates and mermaids, indulging in exquisite dining, or enjoying magical performances, this Easter promises memories to last a lifetime!
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