News
Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives
Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.
The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.
Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.
In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.
“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”
Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.
This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.
Food
JOALI BEING launches Yutori: exquisite Japanese restaurant celebrating culinary wellness and biophilic design
JOALI BEING, the first wellbeing island of its kind in the Maldives, has unveiled a new Japanese restaurant conceptualised by the Michelin-acclaimed talents of Chef Hidemasa Yamamoto. The restaurant, named Yutori, embodies a sense of wellbeing in daily life and is set in a tranquil overwater sanctuary at JOALI BEING. Scheduled to open on 21st October 2024, the launch will feature a special appearance by the renowned Japanese Sake Master, Natsuki Kikuya.
Yutori is inspired by the Japanese concept of spaciousness, inviting guests to experience a setting where they can truly savour peace and serenity. Surrounded by the infinite movement of the ocean and shaded by a bamboo-thatched roof, Yutori stands as an island in itself. The restaurant’s design and architecture are rooted in JOALI BEING’s principles of biophilic design, integrating nature and harmony through positive energy flow. Yutori also includes an interactive sushi bar, with live music harmonised to the rhythm of ocean waves and a gentle sea breeze. General Manager Graeme Freeman remarked, “Yutori is a mindfully crafted experience that further enhances the unique culinary offerings at JOALI BEING. We are excited to bring Yutori to life, as we continue to elevate our guest journey through transformational experiences. Transcending over water in a beautiful 360-degree setting, our new Japanese dining experience reflects natural elegance, balance, and harmony—inviting our guests to immerse in the joy of wellbeing and true weightlessness.”
Yutori, a true epitome of Japanese charm and elegance, welcomes guests of all ages at JOALI BEING to enjoy an exemplary à la carte menu on selective evenings for dinner. The menu, crafted with the finest ingredients from both land and sea, aligns with the wellbeing island’s Earth-to-Table and Ocean-to-Table culinary philosophy, which emphasises ingredient traceability, fresh locally harvested food, and support for small farms with sustainable sourcing. Each dish highlights the best of Japanese culinary craftsmanship, adhering to the principles of authentic Japanese cuisine—balance, harmony, and respect for nature. Guests can indulge in a variety of gastronomic delights, ranging from Zensai appetisers, Sashimi, Sushi, and Temaki hand rolls to sensory salads, Robata grills such as Charcoal-grilled Wagyu and Seafood Toban Yaki, and exquisite desserts of Japanese heritage.
The culinary arts at Yutori are led by Chef Hidemasa Yamamoto, a recipient of multiple Michelin stars and winner of the Global Chef Award by the World Gourmet Summit. Born in Japan and trained in France and Italy, Chef Yamamoto has honed his craft over an illustrious four-decade career that spans the globe. He holds the distinction of serving three generations of American presidents at the legendary Jockey Club in Washington, D.C., and has also worked in the renowned kitchens of Roger Verge in Provence and Chez Nous Hama in San Francisco.
The grand opening of Yutori will also feature a traditional ‘Kagami Biraki’ ritual, performed by Japanese Sake Master Natsuki Kikuya—a symbol of good fortune, prosperity, and shared joy. Kikuya previously served as a Sake Sommelier for Zuma and Roka restaurants in London, and has consulted for several prominent establishments in the UK, including Sushi Kanesaka London, Namaiki London, and Kioku Bar. Her accolades include the ‘Sake Samurai Award 2015’ by the Japan Sake Brewers Association and the ‘Woman of the Year 2024’ award under the Innovator Category by Code Hospitality.
At JOALI BEING, all culinary experiences are curated with the assistance of the island’s nutritionists, offering a range of healthy yet indulgent dining options. The FLOW dining space features three distinctive open-plan kitchens. MOJO, the island’s tropical beach sanctuary, is set on a three-layered sundeck and provides an ideal setting for lunch and sundowners by the pool. Guests can explore an impressive range of brews and join tea ceremonies with the resident Tea Sommelier at the SAI tea lounge. In addition, Teppanyaki dining at the Gate of Zero offers artistry grills against a stunning backdrop. Bespoke dining arrangements are available throughout the island, from private sandbanks to the inviting Turtle Treehouse, as well as interactive nutritional cooking classes at the Culinary Learning Centre.
Awards
Heritance Aarah celebrated as a leading resort in the Indian Ocean at Condé Nast Traveller Awards
Heritance Aarah Maldives has been recognised as one of the Best Resorts in the World within the Indian Ocean category by the Condé Nast Traveller Readers’ Choice Awards 2024, earning a remarkable score based on votes from the publication’s discerning readers. Situated in the serene Raa Atoll, this Premium All-Inclusive barefoot paradise offers the ultimate island escape.
From the moment guests step into the dedicated seaplane lounge, the Heritance Aarah experience exudes elegance and sophistication, setting the stage for an unforgettable stay. The resort boasts an impressive array of world-class amenities, curated to provide an exceptional Maldivian retreat.
Guests can choose from a diverse range of accommodations, including stunning Ocean and Beach Villas, sophisticated Ocean Suites, and a private Ocean Residence featuring exclusive pools. Each option is meticulously designed to blend luxury with the natural beauty of the Maldives.
Culinary excellence is a hallmark of Heritance Aarah, with seven distinguished restaurants offering all-day gourmet dining experiences. Each venue presents a unique gastronomic journey, enhanced by an extensive collection of international wines and spirits available at five distinctive bars. Whether savouring Mediterranean and French-inspired dishes, indulging in fusion cuisine that marries Sri Lankan and Maldivian flavours, or enjoying the vibrant tastes of Tokyo and Bangkok street food, dining at Heritance Aarah is a true celebration. With over 80 premium spirits, 150 beverage options, and a signature cocktail menu featuring more than 30 creative concoctions, every meal is elevated to an unforgettable occasion.
Heritance Aarah goes beyond culinary indulgence, embracing a holistic approach to luxury that caters to both wellness and adventure. Guests can unwind at the IASO Medi Spa with a variety of treatments, including Reiki healing, Moxibustion, Shirodhara Ayurvedic therapies, and personalised yoga or tai chi sessions. Additional wellness offerings include sound healing and Tibetan Kunye healing, all designed to promote both physical and emotional well-being.
One of the resort’s standout features is its live Maldivian Village Museum, where guests can immerse themselves in the rich cultural heritage of the Maldives. Through traditional cuisine, intricate handicrafts, and stories from the island’s history, visitors gain a deeper appreciation of the local culture in an intimate and engaging setting.
For families, the Koka Kids Club offers a world of adventure with a dynamic range of activities. Young explorers can take part in treasure hunts, create sustainable crafts, delve into Maldivian cuisine, engage in science experiments, or enjoy water sports, all thoughtfully crafted for an exciting family experience. With a kids’ club and in-villa babysitting services available, parents can relax and make the most of their time at the resort, knowing their little ones are well entertained.
Adventure enthusiasts will find no shortage of activities at Heritance Aarah. The resort features a fully equipped gym, along with courts for tennis, futsal, badminton, and volleyball. Guests can also explore the surrounding waters through thrilling experiences like catamaran sailing, diving, and dolphin cruises, or partake in stargazing, sunset fishing, and cultural excursions.
As a pioneer in Premium All-Inclusive luxury, Heritance Aarah continues to set new benchmarks in hospitality, crafting unforgettable moments that resonate long after guests leave this island haven.
Awards
Baros Maldives named among top 20 Indian Ocean Resorts in Condé Nast Traveler’s 2024 Readers’ Choice Awards
Condé Nast Traveler has announced the results of its annual Readers’ Choice Awards, recognising Baros Maldives as one of the top 20 resorts in the Indian Ocean.
This year’s awards featured separate surveys conducted in the United States and the United Kingdom for the first time in five years. Over 575,000 readers from the United States and more than 126,000 readers from the UK participated, sharing their global travel experiences. The awards are considered the travel industry’s longest-running and most prestigious accolades, serving as the ultimate benchmark of excellence in the sector.
Baros Maldives has once again been named among the top 20 resorts in the Indian Ocean, as voted by Condé Nast Traveler readers for the second consecutive year. Since its founding in 1973, this locally owned luxury private island resort has set the standard for luxury travel in the Maldives, showcasing the very best the region has to offer.
Boasting pristine white-sand beaches and a world-class house reef, Baros Maldives is a tropical oasis nestled in the heart of the Indian Ocean. Guests are invited to explore the island’s lush surroundings or participate in eco-friendly activities led by resident marine biologists and members of the marine team. These experiences provide guests with the opportunity to learn about the island’s diverse marine life, including turtles, reef sharks, and a variety of other species.
Enhancing the island’s natural beauty, Baros’s Serenity Spa offers guests personalised wellness journeys. Expert therapists provide a range of treatments tailored for individuals and couples, promoting relaxation and rejuvenation. The resort’s luxurious accommodations, personalised service, and exclusive experiences, such as the secluded Piano Deck for vow renewals, private dining, and intimate massages, have made Baros a favoured destination for honeymooners and those celebrating special occasions.
Dining at Baros is an exceptional experience, with three distinguished restaurants: Lime, Cayenne Grill, and the signature Lighthouse Restaurant and Lounge. Each venue offers a variety of culinary options, ranging from perfectly grilled steaks to the finest island dining. At The Lighthouse Restaurant, renowned chefs blend innovative techniques with exotic ingredients to create culinary masterpieces. The menu highlights local flavours, featuring sustainable seafood, coconut, and tropical fruits that reflect the island’s distinct Maldivian essence.
With a longstanding reputation for excellence and numerous accolades, including the recent recognition from Condé Nast Traveler readers in both the UK and US, Baros Maldives continues to set the benchmark for luxury island travel. The resort remains dedicated to delivering exceptional service and unforgettable experiences to its guests.
Expressing his appreciation, General Manager Ibrahim Shijah stated, “On behalf of our team, I would like to extend my deepest thanks to our esteemed guests and trade partners for their loyalty and support, without which we would not be where we are today.”
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