The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, recently collaborated with popular Emirati content creator and digital storyteller Khalid Al Ameri for an exclusive familiarisation (FAM) trip held from March 22 to 26, 2025. The result: a heartfelt and engaging YouTube video that has already begun resonating with viewers across the globe.

Known for his authentic storytelling and ability to connect deeply with different cultures, Khalid’s visit captured the Maldives from a refreshingly local perspective—beyond the five-star resorts and crystal-clear lagoons that dominate travel brochures. The trip offered a deep dive into the culture, history, food, and way of life of the Maldivian people.

A Journey into the Heart of the Maldives

The video begins with Khalid journeying to Paree Fengandu—the mysterious “Fairy Pond.” With a sense of humor and wonder, Khalid narrates legends surrounding the lake’s reddish waters, rumored to be a gateway to the spiritual world. As he climbs into a canoe for the first time, Khalid embodies the spirit of exploration that threads through the entire video.

From there, viewers are taken to a traditional Maldivian home—“Relax Home”—for a dinner hosted by a local family. Khalid learns to prepare baiy mas, a traditional fish ball curry, alongside warm and welcoming hosts. His attempt at flaking fish may have been clumsy, but the scene was full of joy, laughter, and appreciation for Maldivian home cooking. A tasting session of local delicacies, including riha folhi (crepes) and mas huni, added a layer of culinary discovery to the experience.

Tracing History Through Mosques and Markets

Day two brought a deeper exploration of the country’s religious and architectural heritage. Khalid visits the historic Jumma Mosque, a 332-year-old structure known for its coral-stone architecture and wooden panels inscribed with Qur’anic verses. He reflects on the historical and cultural significance of the site, describing it as “hundreds of years of lessons” preserved through careful conservation.

He later visits the King Salman Mosque, the largest mosque in Malé, which was officially opened in 2024 and can accommodate up to 10,000 worshippers. Khalid admires the blend of modern design with island culture, noting the mosque’s woodwork and glass detailing. The segment subtly highlights the Maldives’ connections to the broader Islamic world while grounding them in local identity.

In between mosque visits, Khalid explores the vibrant local market in Malé. With his signature charm, he engages in friendly haggling with vendors—unsuccessfully, but humorously—while taking in the colours and sounds of everyday Maldivian life.

A Cultural Celebration and a Lesson in Patience

In a lighthearted moment, Khalid joins a group of performers from Rhythm Boduberu, a traditional Maldivian drumming troupe, in a high-energy beach performance. The scene is filled with laughter, clapping, and dancing—an authentic portrayal of Maldivian cultural expression.

The journey concludes with a fishing trip off the coast of Malé, where Khalid reflects on life’s simple lessons after a mostly fishless outing. “Sometimes we have to lose to win,” he remarks, as the group eventually enjoys a seafood buffet prepared by local chefs.

More Than Just a Vacation

The final moments of the video capture the essence of Khalid’s experience. “Not the Maldives that everyone shows on Instagram. The Maldives that the people live every day,” he says, offering a powerful reminder that behind every postcard-perfect beach lies a community, a culture, and a story worth telling.

This collaboration between Visit Maldives and Khalid Al Ameri marks a significant step in diversifying the global perception of the Maldives. By spotlighting its heritage, traditions, and people, the video invites travellers to look beyond the water villas and instead connect with the soul of the islands.

The full video is now available on Khalid Al Ameri’s YouTube channel, providing a heartfelt window into an unseen side of the Maldives.

A cruise liner docked at HDh. Makunudhoo for the first time Monday, marking a new tourism milestone for the island. Passengers from the MS Hebridean Sky were welcomed by the island’s residents with cultural displays reflecting Maldivian heritage.

According to the Makunudhoo Island Council, 94 tourists disembarked from the vessel. The islanders gathered at the harbour in traditional attire to greet them.

As part of the visit, the tourists were divided into groups, each guided by local residents dressed in traditional clothing. They were taken on a tour of the island, visiting historical and significant sites. A festival was also held at the harbour, where islanders demonstrated traditional crafts, sports, and dances. A marketplace was set up as part of the event, where visitors could purchase local products.

The tourists, who arrived in the morning, departed at 1pm. Before leaving, they donated sports equipment to the island’s school.

“They were pleased with the welcome and the opportunity to explore the island,” said Auzam Adam, President of the Makunudhoo Council.

The MS Hebridean Sky visited Makunudhoo after stops at islands in Addu and Alif Alif Atoll. The vessel is now en route to another country.

Steeped in history and rhythm, the Boduberu drummers have echoed for centuries, carrying with them stories of seafarers, islanders, and a culture deeply connected to the ocean. Among the drummers at Cinnamon Velifushi Maldives is Naseem, whose grandfather was a renowned Boduberu performer in his home island of Lhaviyani Atoll. As a child, Hassan would sit by the beach, mesmerised by the powerful drumbeats that seemed to summon the sea breeze itself. His grandfather would recount a time when Boduberu was not merely music but a tradition passed down through generations, binding communities through song, dance, and shared history.

Boduberu, meaning “big drums” in Dhivehi, originated as a form of communal entertainment where islanders gathered to celebrate, sing, and dance in unison. Over time, it evolved into a cherished national art form, performed during festivals, ceremonies, and as a warm welcome to visitors. The music is driven by the deep, resonant beats of large drums, accompanied by rhythmic clapping, powerful chanting, and synchronised movements. As the tempo builds, the energy becomes infectious, culminating in an exhilarating crescendo where dancers lose themselves in the rhythm, embodying the true spirit of the Maldives.

At Cinnamon Velifushi Maldives, Boduberu remains a living tradition, offering an invitation to step into the heartbeat of Maldivian culture. Whether performed under the starlit sky by the ocean or woven into intimate celebrations, each performance brings authenticity and excitement, creating a profound connection between guests and the island way of life. Recently, a couple celebrating a birthday at the resort received a heartfelt surprise when the resort’s team arrived with a beautifully crafted cake, accompanied by the powerful beats of Naseem and his fellow drummers. The rhythmic melodies filled the air as staff and performers joined together to sing in Dhivehi, transforming the occasion into an experience far beyond an ordinary birthday celebration.

For Naseem, every performance serves as a tribute to his grandfather, preserving the stories, songs, and rhythms of his ancestors. For the guests of Cinnamon Velifushi Maldives, Boduberu is more than just entertainment; it is an invitation to experience the Maldives as it has been for generations—alive with music, tradition, and the enduring spirit of its people.

Guests can now enjoy exclusive benefits through Cinnamon DISCOVERY, the brand’s loyalty program in collaboration with Global Hotel Alliance (GHA), which connects them to a portfolio of over 800 hotels across 40 brands in 100 countries. As the first Sri Lankan hospitality brand to join GHA DISCOVERY, Cinnamon Hotels & Resorts offers members meaningful rewards, personalised experiences, and access to exceptional stays at Cinnamon Dhonveli Maldives, Cinnamon Velifushi Maldives, and Cinnamon Hakuraa Huraa Maldives.