Local
Bestbuy Maldives, Lifebuoy join forces for handwashing awareness campaign through games
Bestbuy Maldives (BBM) in partnership with Unilever’s Lifebuoy is launching the H for Handwashing GHD 2023 event in collaboration with Kangaroo Kids International Pre School on October 24 in Male.
The H for Handwashing Games, aimed at addressing post-pandemic hygiene fatigue, comes at a critical time when handwashing rates have declined. Recent studies reveal a significant drop in handwashing rates, falling from 78% in March 2020 to 59% in September 2021.
This decline in handwashing rates raises concerns about the potential increase in preventable infections and illnesses among children. Lifebuoy recognizes the urgent need to combat hygiene fatigue and promote regular handwashing, particularly among kids. The H for Handwashing Games are a direct response to this need, offering an interactive solution to educate and encourage consistent hand hygiene.
Guided by a behavior change model and developed in collaboration with Imagimake, Lifebuoy’s H for Handwashing Games are designed to engage young minds by combining play with the importance of hand hygiene. The collection includes four popular board games creatively reimagined to teach children the importance of handwashing with soap while having fun.
Parnil Sarin, Director at Lifebuoy, a Billion Euro brand, stated, “At the core of our brand’s purpose lies our unwavering mission to inspire and foster good hygiene habits that last a lifetime. The H for Handwashing Games aim to address hygiene fatigue by making handwashing fun, exciting, and a part of everyday play. By capturing children’s attention and imagination, we believe we can re-establish the importance of handwashing as a lifelong habit, even in the post-pandemic era, in a fun and engaging manner.”
Action
Across Maldives: Shaff Naeem embarks on record-breaking dive expedition
Shaff Naeem, the Asian record holder for the 50-hour dive in 2022, has announced his next ambitious endeavour: Across Maldives. This unprecedented long-distance dive will span the length of the Maldives, starting from the northernmost tip of Haa Alif Atoll and ending at the southern edge of Seenu Atoll. Officially unveiled at the Malaysia Dive Expo in June 2024, the event will unfold in two phases over the next two years.
Phase 1: Malé Region World Record Event (February 2025)
The first milestone in Shaff’s journey will be a world record attempt in the Malé region. He and his team will embark on a single dive from Hulhumalé to Malé, covering a minimum distance of 14 kilometres underwater. This event aims to set a new world record while garnering global attention for the Across Maldives expedition.
Phase 2: Main Across Maldives Event (2026)
The main event will see Shaff dive across the entire Maldivian archipelago, covering 460 kilometres in a month. This ambitious journey will require meticulous planning and execution, supported by a technical team comprising local and international experts.
A Scientific and Community-Focused Expedition
The Across Maldives expedition is not just a test of endurance but also a platform for meaningful contributions to science and community engagement. The team will collect vital environmental data, including information on underwater terrain, the impact of climate change, and the presence of microplastics in Maldivian waters.
The expedition will also feature workshops and events on local islands, aimed at raising awareness about ocean conservation and sharing findings from the journey. By connecting with local communities, the initiative hopes to inspire Maldivians to engage deeply with their marine environment.
With the backing of local and international partners, Shaff’s team is working closely with the Maldives’ Ministry of Tourism, Ministry of Defence, and Maldives Police Services to ensure a safe and secure dive route. The Maldives Marketing and PR Corporation (MMPRC) is promoting the event globally, showcasing the country’s unparalleled beauty and diving opportunities. International dive magazines have also spotlighted the project, amplifying its reach and significance.
Support and Fundraising Goals
Fundraising efforts are currently underway for Phase 1 of the project. Donations will support the organisation of world record dives, scientific research, and community engagement sessions. In addition, a documentary chronicling the journey is in production, slated for release in 2026.
Key areas of fund utilisation include:
- World Record Attempts: Organising logistics and acquiring gear for the dives.
- Research Expedition: Collecting open-access data on environmental DNA, microplastics, and coral reef health.
- Community Engagement: Conducting educational and awareness events across Maldivian islands.
- Documentary Production: Capturing the historic expedition for a global audience.
Supporters of the expedition can choose from various tiers of rewards, ranging from on-screen credits in the documentary to exclusive memorabilia like event keychains, t-shirts, personalised underwater photos, and a limited-edition coffee table photobook.
For Shaff, Across Maldives is more than a record-breaking attempt—it’s a tribute to his late father. Reflecting on his father’s words of encouragement, Shaff shared: “One of the last things my father said to me before he passed was that he wouldn’t be surprised if I dived all across the Maldives. This attempt is something I am dedicating to him. I sincerely thank you all for your support in making this journey a reality.”
To learn more or contribute to this groundbreaking project, visit the official event website at www.acrossmaldives.org. For details on Shaff Naeem’s previous achievements and ongoing efforts, visit www.oceansixfifty.org.
Action
JOALI BEING hosts inspirational tennis workshops with Sascha Zverev, Alexander Zverev Foundation
JOALI BEING, the luxury wellness retreat in the Maldives, hosted a tennis workshop on November 25, 2024, in partnership with the Alexander Zverev Foundation, dedicated to supporting children with diabetes. The event featured world number 2 tennis player Sascha Zverev and welcomed young Maldivian students, including teenagers living with diabetes, from the neighbouring island of R. Fainu.
The workshop offered an opportunity for the students, accompanied by their teachers and the principal of R. Fainu School, to learn and enhance their tennis skills under the guidance of Sascha Zverev. The session also featured Fathih Mohamed, Young Leader in Diabetes and Regional Representative for the Maldives at the International Diabetes Federation. Fathih and the tennis stars shared messages of encouragement and inspiration, leaving a lasting impression on the young participants.
The celebration of tennis continued on November 29, 2024, as JOALI BEING hosted an engaging community event open to guests of all ages. Attendees enjoyed interactive workshops and a spirited game led by Sascha Zverev and his team, creating a memorable evening of friendly competition and camaraderie.
Throughout the period from November 20 to 30, 2024, JOALI BEING guests had the exclusive chance to receive personalised tennis coaching from Sascha Zverev, his brother Mischa Zverev, and Marcelo Melo. These private sessions, conducted on the island’s scenic tennis court, offered invaluable expert guidance and a once-in-a-lifetime experience for participants.
This series of tennis events not only showcased JOALI BEING’s commitment to wellness and community but also highlighted the power of sports in bringing people together and promoting meaningful causes.
Business
BBM, Lifebuoy empowers hygiene practices among Maldivian children
BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.
The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.
This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”
The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.
Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.
Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!
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