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Visit Maldives returns to Riyadh Travel Fair 2023 in Saudi market

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has participated in the Riyadh Travel Fair (RTF) to market the destination in the Kingdom of Saudi Arabia.

Alongside MMPRC, there were 26 participants representing 15 companies taking part in the fair held in Riyadh, Saudi Arabia, from 22-24 May 2023. 

MMPRC’s participation in this event was to strengthen brand presence in the KSA market, achieve growth in arrivals, promote halal tourism, and target affluent travellers in the Middle East luxury segment. 

RTF 2023 is considered a significant annual event in which leading travel and tourism companies gather with exhibitors representing tourist promotion authorities and tourists companies at the Arab and international levels. RTF is a market for the introduction of tourist products, services, and investments provided by the most significant tourist companies in the world. Corporate travel decision makers, investors, tour operators, travel agents representing VIP clients, and other industry professionals take part in this event every year. 

The Maldives stand provided visitors with a glimpse into the breathtaking Sunny Side of Life. The stand was thoughtfully curated to showcase the diverse segments of the Maldives’ tourism industry, including luxury travel, family holidays, adventure holidays, halal travel, and cultural experiences. The vibrant and colourful stand featured a range of unique experiences, including  a special raffle giveaway with a consumer quiz, cultural experiences such as a Dhivehi Calligraphy Corner, and gastronomy experiences that offered visitors a chance to sample Maldivian delicacies such as kulhi kaajaa, addu bondi, and theluli bambukeyo. 

Through this event, MMPRC aimed to market the Maldives as the World’s Leading Destination and promote the unique products, experiences and segments of the Sunny Side of Life. Participating in RTF 2023 allowed the Maldives to market tourism products, namely resorts, guesthouses, liveaboards, and hotels, as well as the unique services and experiences available in our destination for travellers.

Through this fair, MMPRC and industry partners were able to share the latest travel guidelines and information about the destination with the travel trade and travellers from this market and around the world. Furthermore, the fair provided an amazing opportunity for industry partners to connect with the Middle Eastern travel trade and establish new business relations.

Participation in the Riyadh Travel Fair came as part of the marketing strategies of MMPRC for the Middle Eastern market, based on conducting campaigns to increase the reach, bookings and arrivals from the region. 

As of 30th April 2023, Maldives has welcomed 23,453 tourists from the Middle Eastern market with Saudi Arabia ranking as the top 19th market to Maldives. MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility and increase arrivals. This includes joint-marketing campaigns; informative webinars; participation in major fairs and exhibitions; and hosting roadshows and familiarisation trips.

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Villa Resorts hosts over 200 travel agents from India to showcase its transformation

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Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

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The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

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JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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