Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has shared the 50-year journey, milestones, and achievements of the Maldivian tourism industry with global media representatives during the ‘Maldives Media Meet’ hosted at WTM London 2022. This event was held at the ExCel London media centre on 8th November 2022.
The Maldives Media Meet was led by the Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed, joined by; Maldives Tourism Industry Pioneer, Mr Hussain Afeef; the High Commissioner to the United Kingdom, Great Britain, and Ireland, H.E Dr Farah Faizal; and the Minister of Tourism of Maldives, H.E Dr Abdulla Mausoom. Attendants at the event consisted of representatives from the travel trade, media, and tourism-related organisations.
Attendees to the event were gifted a Maldivian Feyli (traditional sarong) upon arrival; a token of the Maldives’ culture and hospitality. An immersive storytelling session signifying the communal spirit and the unyielding hospitality inherent to the Maldives was presented to the attendants, from the “Communal Spirit” folklore story from Visit Maldives’ Tales of Maldives books. This riveting experience denoting that hospitality is one of the main reasons behind the success of the Maldives tourism industry. This was followed by a destination presentation, and then the opening statements by the panellists.
The spotlight of the media meet was on the success of the Maldives Tourism industry over the past 50 years and the evolution of destination marketing efforts by MMPRC, as we mark the Golden Jubilee year since the inception of tourism in the country.
The opening remarks were made by Mr Hussain Afeef, one of the pioneers responsible for the introduction of Maldives tourism. He spoke at length, giving the attendants an industry perspective on the inception of tourism in the Maldives, and the key differences between then and now.
“We took the first groups of tourists on excursions on sailboats. We had no telephones or fax machines, so we communicated via morse code. We had two flights a year coming into the country, bringing in a small group of tourists, that was our connection to the outside world. We had to play many roles, we wore many hats, we had to be tour guides, chefs, and everything in between for the tourists. It was a hard journey, but look how far we have come today,” he said.
The Minister of Tourism spoke next, detailing the importance of sustainable tourism to an island nation such as the Maldives.
“Maldives believes Tourists of the Future are fast becoming the present, and expects destinations and service providers to be meaningfully committed to Sustainable Tourism Practices,” the minister highlighted in his statement.
Next on the agenda, the High Commissioner to the United Kingdom, Great Britain, and Ireland, H.E Dr Farah Faizal expounded on the long-standing bilateral ties between the Maldives and the UK, expressing her pride at how far the Maldives has come as a tourism destination.
“As a diplomat, I am proud that the Maldives has established a global presence in the tourism sector, becoming a recognised brand worldwide. This has undoubtedly supported the strengthening of international relations on all fronts. Our holistic response to the pandemic has resulted in the tourism industry rebounding back to pre-pandemic levels. I am certain that this year’s WTM will showcase the outstanding degree of service our industry has to offer,” she said.
CEO & MD Mr Thoyyib gave a brief overview on the evolution of destination marketing through the past five decades.
“We may have begun marketing the destination by participating in a fair, but then we continued to market the destination, establish presence, in all platforms, utilising every type of tool that was at our disposal. No matter the target we reach, in the form of infrastructure development in the sector or arrivals, our work is never ending. And that’s what made us the leading destination in 2020 and 2021, and that is why we are amongst the nominees for 2022 leading destination as well. Perseverance, dedication, and relentless efforts in making sure we are always visible and on the top,” he said.
The purpose of hosting this event was to connect with leading media representatives from the UK, one of our traditional top markets, as well as representatives from other global markets. MMPRC provided them with the most up-to-date information about the destination, its products, services, and unique experiences.
Through this event, MMPRC promoted the Maldives as one of the most preferred holiday destinations for travellers from the UK and worldwide. MMPRC further promoted our future plans, sustainability initiatives, and marketing efforts for the coming year. MMPRC launched a special large-scale event to be hosted next year, the Visit Maldives Storytellers’ Conference 2023 at the Maldives Media Meet. The conference ended with a Q&A session, and one lucky attendee to the event won a complete set of the ‘Tales of Maldives’ books.
Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences
Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.
The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.
Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.
Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”
Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.
Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”
A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake
Anantara Kihavah Maldives Villas celebrated a historic milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives.
Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural beauty.
The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly awaited Tim Peake’s presentation.
Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his
historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both inspired and spellbound.
Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the British astronaut. The audience posed thoughtful questions, deepening their understanding of astronauts’ unique experiences and the intricacies of space exploration.
The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed, Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward.
The success of the event was evident in the overwhelmingly positive feedback from attendees, who left with a deeper appreciation for space exploration and a memorable evening to cherish.
The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s commitment to offering unique and memorable experiences for its guests. The presence of Tim Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to the resort’s already spectacular offerings.
Tim Peake is a renowned British astronaut who made history as the first official British astronaut to visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He also achieved the remarkable feat of running the London Marathon from space. Beyond his extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month.
An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail bar—providing guests a chance to sip champagne under the stars and explore the Universe.
Visit Maldives website adds atolls segment to showcase diverse regions
Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.
The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.
With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.
The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.
Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.
MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.
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