Business
Maldives, MMPRC win prestigious awards at Global MICE Congress & Awards 2022

Maldives Marketing and Public Relations Corporation (MMPRC) has won two prestigious awards at the Global MICE Congress & Awards 2022, held on 22nd March at Taj Lands End in Mumbai, India.
The Maldives won the title for “Most Preferred Tourist Destination 2021” and, additionally, MMPRC earned the award for the “Best Marketing Initiative of the year” for our “Redefining MICE” campaign.
This year marks the fourth installation of the Global MICE Congress & Awards. The events are organised by prominent industry professionals with over 29 years of experience conducting events in 23 states of India and 18 countries globally, responsible for several celebrated events such as the World Marketing Congress and CMO Asia.
These awards are an independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices in the world. The mission of the Global MICE Congress & Awards is to educate and disseminate the importance of branding in the world.
MMPRC’s “Redefining MICE” programme, launched on the sidelines of the MILT Congress 2021, is a concept that aims to redefine the ideas in the current market regarding traveling to conduct meetings, incentives, conferences, and exhibitions (MICE) activities. Given the natural advantages of the Maldives when it comes to safety, seclusion and privacy, the destination is able to cater to any and all kinds of MICE travellers while seamlessly integrating business concepts into leisure activities, resulting in a unique blend of MICE experiences that have proven exceptionally popular to global audiences.
MMPRC has been running promotional activities and campaigns for the global and targeted audiences to accelerate the success of the MICE industry in the Maldives.
MMPRC has already participated in several large tourism fairs in India this year, one of the largest source markets for MICE travellers, such as OTM 2022, and have partnered with relevant and prominent industry partners from India for joint-campaigns such as the Tri Campaign with Yatra & Go Air, and the EDM Campaign with Exchange4Media. MMPRC currently has a ‘Destination Online Training E-learning’ campaign ongoing with 2HUB, and several other exciting joint-activities, and major marketing and advertising campaigns in the pipeline for this year which includes campaign with Thomas Cook, campaign with Pick Your Trail as well as familiarisation trips with influencers and celebrities.
Of the quantitative methods to substantiate the success of MMPRC’s marketing activities promoting the Maldives as a destination, the annually increasing rates of tourist arrivals to the Maldives, and the awards and accolades earned by the country as a holiday destination, speak the loudest.
MMPRC has secured several key industry honours for the Maldives over the past few years, winning 29 awards and accolades in 2019, 16 in 2020, and 35 awards and accolades in 2021. This includes the privilege of the Maldives being recognised as the “World’s Leading Destination” at the World Travel Awards (WTA) for two consecutive years, in 2020 and 2021. MMPRC also won the title for “Indian Ocean’s Leading Tourist Board” award at the WTA 2021.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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