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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.

The event will be held from 17th to 20th of February in Moscow, Russia.

Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.

MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.

MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.

This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.

Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.

Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.

MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.

In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.

The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.

This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

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Six Senses Laamu celebrates anniversary of Sea Hub of environmental learning in Laamu

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Six Senses Laamu commemorates the one-year anniversary of its Sea Hub of Environmental Learning in Laamu (SHELL), highlighting the resort’s steadfast dedication to marine conservation and environmental education.

In March 2023, Six Senses Laamu unveiled the SHELL on its sunset beach, marking a pivotal milestone in the journey toward fostering environmental awareness and education. The 2,336 square-foot (217 square-metre) immersive exhibition space invites resort guests, hosts, and Maldivian residents to explore and learn about the colorful and vibrant local marine life. Investing further in marine conservation, the SHELL houses a working marine laboratory run by the Maldives Underwater Initiative (MUI), a collaborative endeavour featuring marine biologists from Six Senses Laamu, working hand in hand with three partnering NGOs: Manta Trust, Blue Marine Foundation, and Olive Ridley Project. Currently, the research team comprises over ten marine biologists.

Collaborative Research Efforts Yield Remarkable Results

The SHELL has expanded MUI’s research capabilities, with notable projects including coral larval restoration and sea turtle DNA analysis. Ten thousand baby corals from over five different species are currently grown at the SHELL. Over 12 million coral larvae have already been released onto the resort’s house reef. The turtle genetics project involves taking genetic samples from deceased hatchlings and continues to contribute to a better understanding of the Maldivian sea turtle population.

In addition to these projects, the MUI team has conducted numerous research initiatives, such as the identification and registration of over 1,000 turtles and more than 140 manta rays in Laamu Atoll. These research projects contribute to a wider understanding of Laamu’s marine life and environment, resulting in the publication of a peer-reviewed scientific paper on marine megafauna and blue carbon analysis of seagrass and mangrove habitats.

Community Engagement and Recognition

Throughout the past year, the SHELL has welcomed 24 distinguished visitors, including renowned naturalist and BBC presenter Steve Backshall. Engagements with university professors, researchers, and even astronauts during Karman Week, have led to valuable partnerships and research collaborations.

Beyond research, the SHELL serves as a space for exploration and education. Six Senses Laamu has welcomed over 300 community members to the SHELL over the past year. A key initiative, the “Hello Hallu” program, was designed to inspire and motivate students to actively participate in preserving their local ecosystems. The program achieved widespread impact by reaching every school across Laamu Atoll, engaging 237 students in total. Together, with the MUI team, students explored the habitats of Laamu, including mangrove forests, seagrass meadows, and coral reefs, as well as sustainable fishing practices and megafauna.

The SHELL was honoured with the Aspire Sustainability Initiative of the Year Award in 2023, recognising the groundbreaking sustainability efforts by Six Senses Laamu and showcasing the resort’s commitment to marine conservation.

“The SHELL is an incredible achievement from our efforts in research, education and community engagement,” says Lawrence Menz, Six Senses Laamu’s Director of Sustainability and Conservation. “It began as a dream over 5 years ago and marks several milestones in Laamu Atoll’s marine conservation. Since its opening, we were able to welcome over 6,000 guests and members of the local community in the SHELL. The greatest reward for us is hearing local students expressing their newfound inspiration for their island home, stating that visiting the SHELL has encouraged them to share the importance of conservation with their parents, family, and friends.”

Six Senses Laamu’s General Manager, Marteyne van Well, commented, “The SHELL serves as a testament to our unwavering dedication to environmental stewardship, providing a dynamic platform to inspire, educate, and contribute to the ongoing conservation efforts in the Maldives.”

Van Well has also recently been recognised in Forbes magazine as one of ‘4 Women Creating Ways To Protect The Ocean,’.

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Diving Dreams Take the Plunge: New PADI Five Star Academy Opens in Maldives

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Maldives’ first and only PADI Five Star Career Development Center, the Maldivian Academy of Diving, has officially opened its doors in K. Himmafushi. This new academy signifies a major step forward for professional dive training in the Maldives.

The Academy is dedicated to providing top-tier, professional-level dive training programs that meet the most rigorous standards set by the Professional Association of Diving Instructors (PADI). They recently concluded their inaugural PADI Instructor Development Course on March 3rd, and their next PADI Open Water Scuba Instructor Course is scheduled for July 29th to August 13th, 2024.

Leading the Academy is Adam Ashraf, a PADI Platinum Course Director for both 2022 and 2023. For the past decade, Ashraf has been running Dive Desk, a highly successful dive center in Malé. In fact, Dive Desk was the most successful PADI professional development center in the Maldives in 2023, earning the prestigious PADI EMEA Platinum Professional Development Excellence Award. This award recognizes the center’s exceptional performance in training new dive professionals, with Dive Desk being the only Maldivian center and one of only ten in the entire Europe, Middle-East & Africa (EMEA) region to receive this recognition.

Platinum status for both the Course Director and the Dive Center is not given lightly. It’s awarded based on a strict criteria of the number of professional-level certifications issued by PADI. Adding to Dive Desk’s accolades, they were also awarded the PADI Outstanding Contribution to People and Humanity Award last month for their dedication to fostering opportunities for Maldivians in the diving industry.

Despite a decade of success and consistently running the top PADI professional development programs in the Maldives for the past seven years, Dive Desk faced challenges. Limited space at their facility and the high cost of accommodation for students staying in Malé for extended periods were significant hurdles.

The Maldivian Academy of Diving was established specifically to address these issues. Located in Himmafushi, the Academy offers a more spacious learning environment and affordable accommodation options for students, all within close proximity to the capital city. The Academy will soon be offering on-site dorm rooms as well.

The Academy caters to all levels of diving experience, from those just beginning their underwater journey to seasoned divers seeking to become instructors. They offer a comprehensive range of courses and certifications to equip students with the skills and knowledge needed to achieve their diving goals.

The opening of the Maldivian Academy of Diving represents a significant milestone in Adam Ashraf’s ongoing mission to empower Maldivian youth to pursue careers in the diving industry.

For more information dive into www.divedesk.mv

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Jawakara Islands Maldives Partners with LUX Tennis for Unforgettable Tennis and Padel Getaways

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Jawakara Maldives announces a new partnership with LUX Tennis, a premier tennis management company. This collaboration elevates the resort’s offerings, providing guests with an exclusive tennis and padel program in a stunning beachfront setting.

Unparalleled Island Retreat

Jawakara Maldives is a haven of luxury, seamlessly blending traditional Maldivian warmth with modern amenities. Pristine beaches, crystal-clear waters, and lush greenery create the perfect backdrop for relaxation and adventure. Guests can choose from exquisite overwater villas and beachfront accommodations, all designed for ultimate comfort and privacy.

A Paradise for All Preferences

Spanning two interconnected islands, Jawakara offers a diverse range of accommodations catering to every taste. Culinary delights await at the resort’s eclectic restaurants, featuring Teppanyaki, Asian, Mediterranean, and international buffets. From indulgent spa treatments to thrilling water sports and exploration of the vibrant underwater world, the resort caters to all interests.

Elevated Tennis and Padel Experience

The collaboration with LUX Tennis introduces a unique program designed to improve guests’ tennis and padel skills. Boasting a tennis court and three padel courts (two covered), Jawakara ensures uninterrupted play. Personalized coaching, structured practice sessions, and exciting events cater to individuals of all ages and skill levels. Whether guests prefer one-on-one coaching, group sessions with experienced professionals, or tournaments, LUX Tennis offers a range of options.

Expert Guidance for All Levels

Leading the program is Afonso Matias, a distinguished LUX Tennis professional with over a decade of experience. Afonso’s dedication and expertise have earned him recognition as a certified coach by the Portuguese Tennis Federation. He currently holds the esteemed position of Tennis Director at Jawakara Islands Maldives.

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