Connect with us

Business

MMPRC begins destination training for Indian market

Published

on

MMPRC (Visit Maldives) begins a Destination Online Training targeting the Indian Market with 2HUB. The program will be conducted from 16th February to 16th May 2022.

2HUB is an online B2B reseller platform that aggregates Asia’s largest portfolio of travel experiences for Travel Agents to discover, compare and book tours around the world with offerings of 40,000+ tours in 60+ countries.

For the Destination Online Training conducted with MMPRC, 2HUB will create a dedicated online platform to provide the latest and up-to-date information about Maldives’ tourism sector to travel trade professionals working in the Indian market. The information related to the destination will be available for the members of 2HUB, including tour operators and travel agents, by logging in to the website. This e-learning platform is flexible and allows members to join in at any time, anywhere, to know more about Maldives and what it has to offer to tourists.

Through this program MMPRC aims to familiarise travel trade professionals working in the Indian market with the latest information on measures taken in our resorts, hotels, guesthouses and liveaboards, and the unique experiences available in Maldives for travellers from this market. This is a great platform to market the destination as a safe haven, promote the unique geographical formation of the scattered islands which allow natural social distancing for travellers.

Over 500 travel partners from India are expected to participate in the program during the three months of the campaign. These travel trade partners interact directly with 120,000+ high potential travellers, thus the campaign opens the opportunity to boost bookings and arrivals from this market to the Maldives. This campaign will help reinforce India as the fastest growing source market for the Maldives.

The Destination Online Training is conducted in line with the marketing strategy for the Indian market to strengthen Maldives brand in this region and create greater appeal to the travellers. It focuses on creating awareness about the activities that can be enjoyed by luxury travellers from India, including those traveling for romantic, honeymoon, family vacations as well as business purposes for MICE activities and events.

India is the top source market to the Maldives during 2021. 13,947 travellers arrived from India in 2022 so far. This places India as the 3rd largest market to Maldives tourism, with a market share of 8.1%. India was the largest market in 2021 with over 278,740 travellers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%.

MMPRC has been participating in fairs and exhibitions and holding several activities for this market in order to maintain destination momentum and further increase arrivals from this market. This includes virtual and in-person activities such as major marketing campaigns with stakeholders, webinars, roadshows and familiarisation trips.

Business

Maldives celebrates arrival of 2024’s 1 millionth tourist

Published

on

Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

Continue Reading

Business

New air route connects Chongqing to Maldives

Published

on

Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

Continue Reading

Business

CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

Published

on

CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.