Business
MMPRC begins destination training for Indian market

MMPRC (Visit Maldives) begins a Destination Online Training targeting the Indian Market with 2HUB. The program will be conducted from 16th February to 16th May 2022.
2HUB is an online B2B reseller platform that aggregates Asia’s largest portfolio of travel experiences for Travel Agents to discover, compare and book tours around the world with offerings of 40,000+ tours in 60+ countries.
For the Destination Online Training conducted with MMPRC, 2HUB will create a dedicated online platform to provide the latest and up-to-date information about Maldives’ tourism sector to travel trade professionals working in the Indian market. The information related to the destination will be available for the members of 2HUB, including tour operators and travel agents, by logging in to the website. This e-learning platform is flexible and allows members to join in at any time, anywhere, to know more about Maldives and what it has to offer to tourists.
Through this program MMPRC aims to familiarise travel trade professionals working in the Indian market with the latest information on measures taken in our resorts, hotels, guesthouses and liveaboards, and the unique experiences available in Maldives for travellers from this market. This is a great platform to market the destination as a safe haven, promote the unique geographical formation of the scattered islands which allow natural social distancing for travellers.
Over 500 travel partners from India are expected to participate in the program during the three months of the campaign. These travel trade partners interact directly with 120,000+ high potential travellers, thus the campaign opens the opportunity to boost bookings and arrivals from this market to the Maldives. This campaign will help reinforce India as the fastest growing source market for the Maldives.
The Destination Online Training is conducted in line with the marketing strategy for the Indian market to strengthen Maldives brand in this region and create greater appeal to the travellers. It focuses on creating awareness about the activities that can be enjoyed by luxury travellers from India, including those traveling for romantic, honeymoon, family vacations as well as business purposes for MICE activities and events.
India is the top source market to the Maldives during 2021. 13,947 travellers arrived from India in 2022 so far. This places India as the 3rd largest market to Maldives tourism, with a market share of 8.1%. India was the largest market in 2021 with over 278,740 travellers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%.
MMPRC has been participating in fairs and exhibitions and holding several activities for this market in order to maintain destination momentum and further increase arrivals from this market. This includes virtual and in-person activities such as major marketing campaigns with stakeholders, webinars, roadshows and familiarisation trips.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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