MMPRC Reveals the Strategies for “Target: 1 Million”

Maldives Promotion House – MMPRC has revealed their strategies to accomplish their new goal of increasing the number of inbound tourists to one million. During the first three months of this year the tourism industry of Maldives has achieved a positive growth figure of 3.3 percent compared to the same period of 2011.  This is a huge accomplishment despite the challenges faced by Maldives due to the recent incidents.

Headed by Mr. Mohamed Maleeh Jamal, the Deputy Minister of Tourism, Arts & Culture, a panel comprising of the Maldives Media and Public Relations Corporation (MMPRC) Marketing Team provided an analysis of the most important markets to the destination, as well as the strategies in place as the destination gears up to achieve the important milestone of 1 millionth tourist by the end of 2012. Senior members of the tourism industry including Maldives Association of Travel Agents and Tour Operators (MATATO) and Maldives Association of Yacht Agents (MAYA) participated in the press briefing.

As highlighted by Deputy Minister Maleeh Jamaal, each and every person in the country is positively affected by the dollar attained via tourism receipts, hence, all industry stakeholders need to work hand in hand to further develop the tourism industry of the Maldives.  Moreover, he also highlighted the importance of joint marketing campaigns with key stakeholders. In this regard, MMPRC will organize road shows in major markets in collaboration with resorts, travel agents and liveaboards.

While 2011 ended with a positive note with a record number of arrivals to the destination, Maldives registered 931,000 visitor arrivals, a 17.6 percent year-on-year increase.  According to the latest projections of the World Tourism Organisation (UNWTO), international tourism will continue to flourish in 2012, with Asia leading the growth at four to six per cent.

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