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Visit Maldives begins joint advertising campaign with ITAKA in Polish market

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The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a joint advertising campaign with popular tour operator ITAKA, targeting the Polish market. This month-long campaign began in January 2022.

With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018. With over a 30% market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.

Under the joint campaign between MMPRC and ITAKA, digital marketing and outdoor ambient activities will be conducted to promote the renowned products and uniquely-Maldivian experiences. It will highlight the destination as a safe haven, market the products (resorts, hotels, guesthouses and liveaboards), the safety measures in place at these facilities and the latest travel guidelines for the benefit of Polish travellers planning to visit the Maldives.

The campaign will see Google Ads published on major Polish websites and portals, social media platforms, and push messages and emails sent through Polish travel trade to potential tourists. Slides with destination advertisements on App TV in 150 shops around Poland will be displayed during the campaign. Furthermore, outdoor advertising will be placed in 2 areas of Poland during this campaign.

The campaign aims to maintain the Maldives as the top-of-mind destination; utilize the connectivity (currently the only direct flight from Poland) to market the destination and increase the number of bookings; and boost the destination presence during the peak season.

By December 29th of last year, the Maldives welcomed 1,312,706 tourists to the country, out of which 23,597 were from Poland. MMPRC has been holding various activities across the globe, to market the destination and increase arrivals from top, new and emerging markets. This includes holding webinars, road shows, familiarisation trips, joint marketing campaigns and participating in fairs and exhibitions targeting different markets.

In 2021 alone, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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