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Maldives promoted at Southeast Asia’s largest B2B travel trade show, ITB Asia Virtual 2021

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Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual. The event was held from 25th – 29th October 2021.

ITB Asia 2021 Virtual, alongside MICE Show Asia 2021 Virtual and Travel Tech Asia 2021 Virtual, provided five days of back-to-back business appointments for co-exhibitors to maximise their networking opportunities via the enhanced virtual meeting platform.

Co-exhibitors were provided with an interactive networking profile and five complimentary virtual trade visitor tickets to the event. The event also featured a comprehensive supplier directory, knowledge library and on-demand videos.

Maldives was marketed at the event by Visit Maldives and 15 industry partners. The participation in ITB Asia 2021 Virtual was conducted as part of the strategy to gain momentum and increase tourist arrival numbers from Southeast Asia.

It provided a platform for Visit Maldives and the industry partners to connect and network with key stakeholders from the Southeast Asian market, and to inform the travel trade about the latest information regarding the destination.

Through this event, we marketed Maldives as a safe haven for travellers from Southeast Asia, emphasising on the geographical advantage of our islands which allows natural social distancing for tourists.

This is Asia’s largest B2B travel trade show, bringing more than 13,000 show attendees. Over 132 countries & territories took part in the five day virtual event, making it the largest international travel trade show held in the region. Over 3,200 exhibitors and more than 1,250 pre-qualified buyers from the MICE, Corporate, and Leisure segment took part in ITB Asia 2021 Virtual.

The South Asian market has been an important market for the Maldives during the past several years. By 24th October this year, Maldives welcomed 962,490 tourists, however with borders of important markets in the Southeast Asia region still closed, the region has contributed 1,766 arrivals to this figure.

So far this year Visit Maldives has held several activities such as webinars, roadshows, and joint marketing campaigns targeting this market. We have also participated in minor and major fairs and exhibitions held for the travel trade from this market, in order to increase arrivals and brand awareness of the Maldives.

Ongoing activities for this market includes a Campaign with TripZilla, Digital Campaign with Malaysia Tatler and a Campaign with Travel Weekly Asia. Future activities planned for this market are Maldives E-Learning Program for Southeast Asia, Halal In Asia B2B Virtual Event, Cabvertising Campaign with MyBump Media and participation at the Malaysia International Dive Exhibition 2021 (MIDE).

Visit Maldives prioritises holding marketing activities targeting top, new and emerging markets, in order to maintain destination momentum, increase bookings and arrivals and to keep Maldives as a top of the mind destination globally.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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