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Visit Maldives makes splash at Big Ocean Show 2021

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Visit Maldives has taken part in the Big Ocean Show 2021 to position Maldives as a top-of-mind destination for watersports and diving enthusiasts as well as to strengthen Maldives’ brand presence.

Held in Moscow from September 2-5, Visit Maldives, selected as the official partner country of the exhibition, will showcase Maldives at a prominent beautifully-designed 55sqm stand and conduct B2B meetings with major stakeholders from Water Sports/Recreation and travel trade businesses.

The Big Ocean Show is a grand celebration of water sports, active leisure facilities and ocean conservation projects. Maldives, a leading destination in diving and watersports, will play a central role in the expansive program of conferences and round tables held at the prestigious event.

In addition, Visit Maldives will have the unique opportunity to engage with a massive targeted audience of future and current water sports/ recreation enthusiasts and professionals.

Maldivian tourism products (resorts, guesthouses, liveaboards, hotels) and uniquely-Maldivian experiences will be promoted throughout the event.

An emphasis will be placed on promoting Maldives as a leading destination for watersports and diving, highlighting the unique dive spots and the immense variety of biodiversity.

Several initiatives have been conducted and are underway to market the destination in the Russian market.

So far this year, Visit Maldives took part in prominent fairs such as MITT 2021, Moscow Dive Show, Luxury Travel Mart (LTM) Moscow and held engaging roadshows across the country.

Visit Maldives has conducted a popular exhibition with National Geographic in Moscow showcasing the beauty and allure of the Maldives, and held a campaign with Expedia positioning Maldives as the top destination in the Russian and global market.

Ongoing activities include a social media marketing campaign, training webinars with ATOR, Moya Planeta TV show broadcasts, and Co-op with TEZ tour.

As of August 18, Russia is the largest source market to Maldives this year, with an impressive arrival figure of 154,380 travellers.

With direct fight connectivity between Russia and Maldives through Aerofot and ease of travel guidelines to Maldives, the Russian market plays a significant role in achieving pre-pandemic arrival figures.

Maldives have welcomed a total of 700,594 travellers so far in 2021.

In order to maintain the momentum and further increase the arrival figure, Visit Maldives has planned informative webinars for the travel trade community, a media familiarisation trip from Ukraine, and will take part in Ukraine International Travel Market.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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