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S Hotels to bring Accor’s avant-garde lifestyle brand SO/ to Maldives

S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand.
“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination,” Dirk De Cuyper, Chief Executive Officer at S Hotels & Resorts, said.
“With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives.”
The project will be owned by an equal joint venture with Wai Eco World Developer Pte Ltd (WEWD), a leading business and real estate conglomerate.
“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project,” Zaw Win Maung, Managing Director of WEWD, said.
“S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives.”

SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist.
Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Male’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.
Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Male Atoll, connecting it to a wealth of world-class attractions and facilities.
Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore.
One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse.
Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.
This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022.
“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise,” Garth Simmons, Chief Executive Officer – Accor Southeast Asia, Japan & South Korea, said.
“The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life.”
The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.
Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina.
Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.
SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property.
SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.
Featured
Endless summer awaits: discover Milaidhoo’s ultimate Maldivian escape

This summer, Milaidhoo invites guests to experience a season of discovery, where each day flows in harmony with the ocean’s rhythms. The resort introduces Endless Summer, a limited-time offer crafted for dreamers, explorers, and those who find meaning in both grand adventures and quiet moments. Nestled within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo is not just a destination—it is a personal island story waiting to unfold.
From 1st May to 31st October, nature takes center stage as Hanifaru Bay becomes home to the breathtaking Manta Reunion—one of the Maldives’ most magical marine spectacles. During this time, dozens of manta rays elegantly glide through the warm waters. Milaidhoo’s guests enjoy exclusive access to this extraordinary event through specially designed excursions that offer close encounters with these gentle giants—experiences that remain vivid long after summer ends.
Whether relaxing in a private pool villa, savouring breakfast with uninterrupted views of the ocean, or embarking on curated island experiences, Endless Summer combines all the essential elements of a perfect Maldivian escape. Guests staying four nights or more unlock a range of curated benefits designed to enhance their stay. These include daily breakfast and à la carte dinners at the renowned Ocean Restaurant, rejuvenating daily yoga sessions, and much more.
To celebrate the manta ray season, the offer includes 30% savings on Manta Reunion excursions—an exceptional opportunity to engage deeply with the marine world. Additional benefits include 30% discounts on selected spa treatments and group adventures that showcase the area’s rich marine biodiversity and local culture. Guests also receive USD 150 resort credit per room, per stay, ideal for spontaneous indulgences that elevate the experience.
With early check-in and late check-out (subject to availability), every moment at Milaidhoo is extended, allowing guests to fully immerse themselves in the island’s laid-back luxury.
Offer Includes:
- Daily breakfast at Ocean Restaurant
- Daily à la carte dinner at Ocean Restaurant
- 30% savings on Manta Reunion excursions
- 30% discount on selected spa treatments
- 30% off handpicked group adventures and excursions
- USD 150 resort credit per room, per stay
- Complimentary daily yoga sessions (as per resort schedule)
- Early check-in and late check-out, subject to availability
Terms & Conditions:
- A minimum stay of four (4) nights is required.
- Offer valid for stays from 1st May to 31st October 2025.
This summer, Milaidhoo offers more than just a retreat—it offers a chapter in a guest’s personal journey, where barefoot luxury meets the wonders of the sea.
Featured
JEN Maldives celebrates Earth Day with debut of eco-friendly culinary experience

On Tuesday, 22nd April—International Mother Earth Day—JEN Maldives Malé by Shangri-La hosted an exclusive luncheon for its corporate and media partners to mark the launch of its new ‘Rooted in Nature’ menu.
The event underscored the hotel’s ongoing dedication to sustainability and community engagement through the Rooted in Nature culinary program, a global initiative by Shangri-La Hotels & Resorts. This program promotes the use of fresh, locally sourced, and ethically produced ingredients. By collaborating with local farmers and fishermen, JEN Maldives Malé by Shangri-La fosters a strong link between the community and the cuisine featured on its menus.
The newly introduced menu showcases sustainable ingredients procured from local markets, line-caught seafood, and organic produce—including fruits and vegetables grown on the hotel’s own grounds. These efforts reflect the hotel’s commitment to supporting the local community, minimising environmental impact, and delivering an authentic Maldivian dining experience.
Juan Carlos Diago, General Manager of JEN Maldives Malé by Shangri-La, commented, “We are proud to introduce the new Rooted in Nature menu to our guests and partners. This initiative reflects our deep commitment to promoting sustainable dining while celebrating the rich bounty of our local environment.”
Guests at the luncheon were treated to an exclusive preview of the menu, further reinforcing JEN Maldives Malé’s position as a leader in sustainable and innovative cuisine. The ‘Rooted in Nature’ menu is now available at Azur Restaurant and can also be enjoyed at private events hosted in the hotel’s ballroom.
Featured
Celebrate Eid al Adha in paradise at Holiday Inn Resort Kandooma Maldives

This Eid al Adha (6–10 June), Holiday Inn Resort Kandooma Maldives invites guests to escape to its private island paradise for a celebration filled with relaxation, adventure, and culinary delights. Located just a 45-minute boat ride from Velana International Airport, the resort offers an unforgettable tropical retreat, perfect for families, couples, and friends seeking a memorable Eid break.
Holiday Inn Resort Kandooma Maldives presents an exceptional Stay & Dine package, designed for a worry-free holiday. The package includes accommodation on a half-board basis with daily breakfast and dinner at Kandooma Café, complimentary stays and meals for up to two children under 13 years old through the resort’s IHG Kids Stay and Eat Free program, and two complimentary scuba dives per person per day for up to two certified divers per villa (inclusive of equipment, air/Nitrox, return boat transfers to dive sites, and guide services, valid for a minimum of three consecutive paid nights). Guests staying five nights or more also benefit from complimentary return shared speedboat transfers.
Whether lounging on white sandy beaches, diving into crystal-clear waters abundant with colourful marine life, or relaxing at the Kandooma Spa by COMO Shambhala, the resort offers endless opportunities to celebrate the spirit of Eid.
Guests can indulge in an array of culinary delights at the resort’s restaurants and bars, featuring authentic flavours, fresh seafood, Maldivian specialties, and international favourites. From relaxed beachside bites to lively themed dinners, there is something to satisfy every palate.
Families traveling with children will appreciate the Kandoo Kids’ Club, which offers a variety of engaging activities for young guests. Meanwhile, couples and groups can explore stunning marine life, join island excursions, or simply relax and reconnect amidst the island’s natural beauty.
Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, commented: “Eid is a time to slow down, savour meaningful moments, and celebrate simple pleasures. At Kandooma Maldives, we invite families and friends to experience true island comfort, enjoy leisurely days in the sun, and indulge in authentic culinary delights crafted with care. We look forward to welcoming guests seeking a refreshing and joyful Eid escape.”
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