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Visit Maldives takes part in LTM Moscow 2021

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Visit Maldives takes part in Luxury Travel Mart 2021 (LTM), one of the most popular events in the luxury travel segment in Russia.

The purpose of taking part in this two-day event, held in Moscow from April 22-23, is to maintain and strengthen the destination presence in the Russian market and establish Maldives as the top of the mind luxury destination among Russian travellers.

During LTM, Visit Maldives met with key luxury trade professionals to deliver the latest destination information and the experiences provided in Maldives with an emphasis on the higher-end segment, leisure and luxury.

In addition, Visit Maldives highlighted the unique geographical formation of Maldives and the naturally social-distanced islands, focusing on the ‘one island one resort’ concept.

Maldives was given further exposure through the destination sponsorship. Maldives was featured on the press walls, backdrops, charging stations, lanyards and promotional materials of the fair.

Additionally, Visit Maldives joined 54 pre-scheduled one-to-one meetings and speed networking sessions with travel trade in order to build strong business connections as well as increase the brand visibility and awareness of Maldives as one of the most safest and preferred destinations of choice.

The participants that took part in LTM include five-star hotels, resorts, as well potential investors in the field of leisure and travel industry, tour operators and travel agents with VIP clients. Previously, 405 exhibitors took part in LTM Moscow Spring 2020 and over 4500 guests attended LTM events in Moscow, Kiev and Almaty in 2019 and 2020.

Several initiatives have been conducted and are underway to market the destination in the Russian market.

Last month, Visit Maldives attended MITT 2021, the largest travel trade show in Russia. During the event, Maldives won ‘Best Island Presentation’ and ‘Bright Exhibiting Award’.

Visit Maldives then went onto host four roadshows in four major Russian cities to promote Maldives as the most preferred holiday destination for Russian travellers.

Visit Maldives recently concluded two media familiarisation trips with Moya Planeta TV show and National Geographic with more to follow in the upcoming months targeting the Russian market.

Currently, Visit Maldives is conducting a global campaign targeting Russia in collaboration with Expedia as well as digital and social media activities.

As of April 7, the Russian market is currently the top second highest performing market to Maldives tourism with an arrival figure of 67,996 arrivals. With the easing of travel restrictions and direct fight connectivity, there is potential for further growth from the Russian and CIS markets.

A total of 324,465 travellers have arrived in the Maldives so far during 2021.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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