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Visit Maldives participates in first ITB Berlin virtual event

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Visit Maldives is taking part in ITB Berlin, one of the leading travel and trade shows in the world.

The event is held virtually for the first time ever this year, due to the ongoing Covid-19 situation.

The four-day event, held from March 9-12, presents the opportunity to network with stakeholders from all over the world and manage appointments on the platform with participants and establish new business connections through B2B meetings.

It also provides a platform to maintain and strengthen destination presence and promote the Maldives as a safe haven to travel during this challenging period.

A total of 15 companies and 27 participants are participating alongside the destination in this event

Additionally, Visit Maldives will host a live press conference during the event on March 10. The panel will consist of tourism minister Dr Abdulla Mausoom and Visit Maldives Managing Director Thoyyib Mohamed, who will highlight the efforts being taken to promote the destination as a safe haven for travellers and the geography of the destination.

To further enhance the visibility of the destination, banners on the ITB Berlin website and social media posts from the official ITB Berlin accounts promoted the participation of the Maldives one week prior to the event.

An article on Maldives as an ideal destination for safe travels was shared on the official ITB Berlin e-news website with the destination also listed among the official sponsors and partners.

Despite the global pandemic, Maldives welcomed a total of 555,494 travellers in 2020 and over 190,000 travellers in the first two months of the year.

Among the many activities planned for the remainder of the year include, social media campaigns, joint marketing campaigns with global stakeholders, familiarisation trips and visibility campaigns.

Several marketing activities and strategies have also been shifted to digital platforms in order to promote the destination whilst adapting to the evolving situation

Other initiatives have also been introduced to further enhance the destination presence such as the Maldives Border Miles programme. Maldives Immigration launched the programme on January 1 as the world’s first tier-based travel loyalty programme by a destination. It is expected to provide a considerable boost for the Maldives tourism as an added advantage when promoting the destination.

Tourists are also eligible for the Allied Inbound insurance package launched by Allied Insurance Company in association with the tourism ministry.

The package consists of two options which covers medical charges, isolation facility charges, emergency medical transportation charges and interment charges following a positive diagnosis for Covid-19 of a tourist during their stay in Maldives.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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