Visit Maldives hosts fam trip for German market
Visit Maldives has hosted Jurgen Wenzel, a journalist from the German market.
Hosted from March 7-13, this is the first familiarisation trip carried out for this market in 2021 and is aimed at promoting the destination as a safe haven for travellers, highlighting the unique geographical formation of Maldives and the stringent safety measures in place.
The familiarisation trip also serves as a tool to entice travellers to visit the destination and circulate updated travel information to a wide audience.
The stay for the trip is arranged at Fairmont Maldives Sirru Fenfushi and Seaside Finolhu, with both properties adhering to the themes of safe haven, lifestyle, culinary and wellness.
Arrangements are made for activities such as yoga programmes, spa treatments, excursions, cruises and delectable dining experiences, that complement these themes.
The major coverage avenues for the trip includes Berliner Zeitung, one of the most read newspapers in Germany, and Maitre Magazine, a quarterly publication that focuses on lifestyle, culinary art and wellness.
Additionally, a feature in the form of an extended written story and short video clip on Gourmino Express, an online blog dedicated to culinary delights, will also be published.
Overall, these circulations are expected to have a combined reach of 350,000.
Steady growth has been observed from the German market, ending 2020 with 36,435 arrivals and ranking as the fifth biggest source market in terms of tourist arrivals.
In January, 3,390 arrivals were recorded from Germany, ranking it the seventh among the top source markets during the month.
In order to maintain and boost these figures, several activities have been planned. These include virtual events such as webinars, social media campaigns, advertisements on digital media and print advertisements.
Visit Maldives is also taking part in the ITB Berlin virtual conference, held from March 9-12. This is one of the world’s leading travel trade shows and hosts tourism professionals from across the world.
The tourism industry of the Maldives has shown remarkable resilience in the face of Covid-19, welcoming a total of 555,494 travellers in 2020 and over 180,000 travellers so far this year.
On February 21, daily arrivals peaked at 5,100 marking a new record figure since borders opened in July 2020.
The commencement of a nationwide vaccination program, increased flight connections, and the gradual opening of major markets, provide Visit Maldives the opportunity to further promote the destination with global campaigns in association with key stakeholders in the industry.