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Visit Maldives hosts fam trip for German market

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Visit Maldives has hosted Jurgen Wenzel, a journalist from the German market.

Hosted from March 7-13, this is the first familiarisation trip carried out for this market in 2021 and is aimed at promoting the destination as a safe haven for travellers, highlighting the unique geographical formation of Maldives and the stringent safety measures in place.

The familiarisation trip also serves as a tool to entice travellers to visit the destination and circulate updated travel information to a wide audience.

The stay for the trip is arranged at Fairmont Maldives Sirru Fenfushi and Seaside Finolhu, with both properties adhering to the themes of safe haven, lifestyle, culinary and wellness.

Arrangements are made for activities such as yoga programmes, spa treatments, excursions, cruises and delectable dining experiences, that complement these themes.

The major coverage avenues for the trip includes Berliner Zeitung, one of the most read newspapers in Germany, and Maitre Magazine, a quarterly publication that focuses on lifestyle, culinary art and wellness.

Additionally, a feature in the form of an extended written story and short video clip on Gourmino Express, an online blog dedicated to culinary delights, will also be published.

Overall, these circulations are expected to have a combined reach of 350,000.

Steady growth has been observed from the German market, ending 2020 with 36,435 arrivals and ranking as the fifth biggest source market in terms of tourist arrivals.

In January, 3,390 arrivals were recorded from Germany, ranking it the seventh among the top source markets during the month.

In order to maintain and boost these figures, several activities have been planned. These include virtual events such as webinars, social media campaigns, advertisements on digital media and print advertisements.

Visit Maldives is also taking part in the ITB Berlin virtual conference, held from March 9-12. This is one of the world’s leading travel trade shows and hosts tourism professionals from across the world.

The tourism industry of the Maldives has shown remarkable resilience in the face of Covid-19, welcoming a total of 555,494 travellers in 2020 and over 180,000 travellers so far this year.

On February 21, daily arrivals peaked at 5,100 marking a new record figure since borders opened in July 2020.

The commencement of a nationwide vaccination program, increased flight connections, and the gradual opening of major markets, provide Visit Maldives the opportunity to further promote the destination with global campaigns in association with key stakeholders in the industry.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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