Featured

Aimy: from Cambridge University’s Brilliance in Maldives to disrupting hospitality marketing

Published

7 years ago

August 24, 2019

Maldives has made significant progress on gender equity and equality in recent years. But there is still a lot has to be done; limited opportunities and information for women, and cultural barriers, restrict the choices available to them. In addition, limited resources, cultural barriers and in some cases conservative religious groups combine to restrict the participation and leadership of women in society and business.

A 2010 study found that Maldivian women are the least employed demographic in the resort industry, accounting for only three per cent of the total eight per cent of female workers at resorts in 2010. Local and foreign men constitute 92 per cent of the industry. According to the study’s findings, “culture, religion, and women’s role in the family, the role of the family, safety, geographical spread, transportation, education and awareness” were the main factors preventing women from seeking resort employment at the time.

It was true for Aminath ‘Aimy’ Rausha Haadhee when she decided to join the hospitality industry right after high school. The social stigma of women working in resorts got in the way, with some amongst her family and friends suggesting her to look elsewhere for her career prospect. Some even thought she was making a mistake by moving to an island from capital Male — where most Maldivians go looking for better opportunities. They thought as a straight A student, she could do much better by choosing a career like business management.

But Aimy knew what she wanted to do. So, moving back to her native atoll of Addu after A-Levels and taking up a job at the neighbouring Shangri-La’s Villingi Resort & Spa was a natural start to her dream career. Her dislike of living in the busy, stressful capital city made it easier!

Maldives Insider sits with Aimy, the Public Relations Manager at LUX* North Male Atoll, to find out about her rewarding career, and to gain an insight into the opportunities and challenges faced by locals, especially women in the hospitality industry.

Maldives Insider: How did you get your start in the industry?

Aimy: I actually wanted to study tourism management but my dad and I had to always disagree on it. He thought I should study business management because I was amongst the first Maldivians to get Cambridge Brilliance Award in Commerce in my O-Levels.

MI: How would you describe your first few years in the industry?

A: I finished my A-Levels in 2009 and joined Shangri-La’s Villingili Resort in 2010 as a reservations agent. I spent one and a half years there before going to Malaysia to do my Bachelors Degree in International Business Management. I did an internship in front office at Conrad Maldives Rangali Island during my summer break in 2012. I graduated on August 16, 2014. On August 22, I was already in Cheval Blanc Randheli.

MI: What made you shift your career to sales and marketing?

Even though I was in reservations at Randheli, I was really interested in sales. And I was already doing PR and social media marketing as a hobby. It’s something I’ve always wanted to do. If you’re in reservations, you’re very much linked to the agents. It’s up to you to develop your skills in sales. I wanted to learn both marketing and sales. Marketing is more interesting to me because I’m really fascinated by digital and social media marketing, which were my favourite modules at university.

I found an opportunity at Gili Lankafushi for a sales and marketing executive. It was a tempting opportunity because I could do both sales and marketing. So I took the job in 2017. The work environment at Gili Lankanfushi was very open; you could play with your creativity. My Marketing Communications Manager, Tammy Gan, was a very experienced and strong marketing and communication professional, and she pushed me every single time to do better. She’d always ask me, “Why don’t you do it a little differently?” We had a fantastic relationship, so she delegated a lot of tasks to me. That’s how I learned a lot so quickly.

I wasn’t sure if I wanted to make the shift from reservations and sales to marketing, but it all just came to me when I got into the field. It’s the best fit for me.

MI: How has your career advanced over the years?

A: In December 2018, I got the chance to move to LUX* Resorts. I didn’t think I would leave Gili because the people and work environment there were just non-existent elsewhere. But since LUX* North Male is in development and I’ve never had pre-opening experience, I took the chance.

I joined LUX* North Male Atoll in December. From the very first moment I took up the job, I was neck deep in a variety of things. We were doing sales, all the while getting ready for our #Firstontheisland campaign. That campaign was a wonderful experience. We had a team of about 25 influencers and journalists on the island for four nights. I was managing all of our official social media handles. I’d be getting 40 messages on Instagram alone. That’s on top of taking care of the itineraries, hosting people, doing the admin work and handling sales.

I consider the PR and marketing side of LUX* North Male Atoll as my baby. I remember the first time I came to the island. Since it was in construction stage there were cranes and all sorts of machineries on the island. A lot of people in the industry were betting against us too; they were saying that the resort wouldn’t open and that it wouldn’t be a ‘wow’ property. But the moment I stepped foot inside a villa, I knew I could market it and sell it very easily. Our Instagram reach is proof of that; in a short period of time, we’ve been able to achieve one of the highest levels of following and engagement amongst Maldivian resorts.

MI: What would you say is the secret behind your success?

A: I’ve been giving a lot of commitment and dedication to my work. My work day runs easily to 13-15 hours. There was this one time during my first few weeks at Randheli when a lot of my colleagues in reservations were leaving. I was left alone to handle everything related to reservations for almost five months. I had to handle all agent bookings, special requests and seaplane movements.

When I see the results of what I do — when I stay up for 12 hours to finish my work and it looks perfect — it gives me a great deal of satisfaction. There was this one time during last Ramadan when we did a photoshoot and I had to wake up at 4am and stay with the photographer until 6pm every single day for four days straight. But I loved it!

MI: Has the situation improved for locals, especially women, working in the industry?

A: It’s really difficult for locals to get jobs in the industry, especially when I joined. For me, it took about six months and countless applications to land a job.

It’s improved a little because we can see more and more locals, especially women in the industry. Then again it’s still not easy. I think a lot of international companies see Maldives as a small country and assume that the people will be narrow-minded. But if you really look at it, our literacy rate is one of the best in the world and we’ve more degree holders than most of our neighbours and similar island nations.

MI: What should be done to improve the situation?

A: It’s a work in progress. Things are improving but a lot more needs to be done. A lot of resorts still prefer foreigners over locals, especially for managerial positions. Many qualified people are being rejected countless times, only to find out that someone who isn’t even qualified and has lesser experience has been hired for the post. So, even with experience and education, it’s still difficult for Maldivians to get jobs.

Hospitality jobs used to be a blue collar job, but it’s no longer the same. I notice a lot of youngsters in the industry who work hard — even those that don’t have to work because they get rental income from their houses in Male — but they get a limited number of opportunities to grow their career. So, leaders in the industry need to let the young generation take lead. They need to create opportunities for Maldivians to take up managerial positions.

For me, what I’ve noticed is that if you didn’t move, you’d be in the same place.

MI: What would you say to young Maldivians, especially women who want to join the industry?

A: If you want to do it, just go for it. It opens a lot of doors for you. Working a desk job in Male maybe simple with less challenges, but if you go into the tourism industry it lets you explore yourself and the world around you.

MI: What do you plan on doing in your future?

A: I live by the words of Walt Disney, ‘It’s always fun to do the impossible’.

For me, most of the ideas come from people and the stories they share. I want to tell the untold stories of the ordinary people making it all possible. I’m currently working on a series of stories that showcases the talent of our team members. I think everyone has a story to tell and focusing on their soft side and their experiences will make the guests’ holiday experience more personal.

From a young age, my dream has been to disrupt the industry; t0 do something nobody in the industry has ever done. I don’t know how I’m gonna do it, but I know I will someday.

Cooking

International Chefs’ Day: Kabita Singh to cook live at Sun Siyam Olhuveli

Published

2 weeks ago

September 21, 2026

m@ldives

Sun Siyam Olhuveli Maldives will welcome award-winning food creator Kabita Singh, the personality behind Kabita’s Kitchen, for a special culinary residency in October to mark International Chefs’ Day on 20 October 2026.

Known for making everyday Indian cooking accessible to a wide audience, Singh will move from her digital kitchen to the Maldives, joining the resort’s culinary team for a live cooking experience created for guests.

The collaboration will bring together Singh’s approach to Indian cuisine — centred on familiar flavours, accessible recipes and an increasing focus on wholesome cooking — with Sun Siyam’s Plant Based Bliss philosophy, which promotes the nutritional and holistic benefits of plant-forward dining.

As part of the International Chefs’ Day celebrations, Singh will cook alongside Sun Siyam Olhuveli’s culinary team during a live session in front of resort guests. The experience will feature a specially curated selection of vegetarian, vegan and health-conscious dishes developed in collaboration with the resort’s chefs and inspired by Singh’s own cooking philosophy.

Guests will have the opportunity to watch Singh prepare the dishes, learn about the techniques and stories behind them, and sample her interpretation of plant-forward Indian cuisine in a Maldivian island setting.

Kabita’s Kitchen has grown from a home-cooking channel into one of India’s most widely followed food platforms, with approximately 14.6 million subscribers on YouTube alone. Singh has built her audience through content ranging from regional favourites and vegetarian staples to festive dishes, street-food classics and everyday family recipes.

Her influence within India’s food and digital content sector was recognised at the inaugural National Creators Award in 2024, where she received the Best Creator in Food Category award, presented by Indian Prime Minister Narendra Modi.

“We are really excited to welcome Kabita to Olhuveli and bring a taste of Kabita’s Kitchen to the Maldives,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

“Food is such an important part of the way people connect, and this is about bringing our guests closer to the experience, watching Kabita cook, discovering the flavours and stories behind her dishes, and of course tasting them together. Her fresh, approachable style is a great match for our Plant Based Bliss philosophy, and celebrating International Chefs’ Day together with our own culinary team makes it even more special. We want dining at Olhuveli to be fun, social and full of moments that guests remember long after they leave the island.”

Located in South Malé Atoll, Sun Siyam Olhuveli is part of Sun Siyam’s Lifestyle Collection. The resort combines beach experiences, dining, entertainment, wellness and other activities within its broader island offering.

Awards

TTM Awards 2026 names You & Me Maldives Best Adults-Only Resort

Published

2 weeks ago

September 21, 2026

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You & Me Maldives has been named Best Adults-Only Resort at the Travel Trade Maldives (TTM) Awards 2026, recognising the resort’s positioning, guest experiences and continued focus on adults-only hospitality in the Maldives.

The award was presented during the TTM Awards & Gala 2026, held at CROSSROADS Maldives on 27 August 2026, marking the conclusion of the 10th edition of TTM Maldives. The annual awards recognise achievements, innovation and contributions across the Maldivian tourism industry.

Located in Raa Atoll, You & Me Maldives has established itself as an adults-only retreat catering to couples, honeymooners, friends and solo travellers seeking privacy and tranquillity.

The resort combines its island setting with accommodation, personalised service and experiences centred on romance, wellness, gastronomy and exploration, creating an intimate environment designed specifically for adult travellers.

The recognition comes as You & Me Maldives marks seven years of operations and welcoming guests from around the world.

“As we celebrate this important milestone, we are deeply grateful to our loyal guests, partners, and dedicated team members who have been part of this journey,” said Mohamed Imthiyaz, General Manager of You & Me Maldives.

“These seven years represent not only growth and success, but countless love stories, memories, and unforgettable experiences created on our island. Receiving the ‘Best Adults-Only Resort’ award at the TTM Awards is a tremendous honour and a reflection of the passion and dedication of our entire team.”

The Best Adults-Only Resort award further strengthens You & Me Maldives’ position within the Maldives’ luxury hospitality sector, recognising its focus on combining an adults-only concept with personalised service and island experiences.

Looking ahead, You & Me Maldives plans to continue developing its concept and guest experience through new activities, offerings and services, while maintaining its focus on the adults-only luxury segment in the Maldives.

Featured

From art to island adventures: Marriott International luxury resorts unveil festive programmes

Published

2 weeks ago

September 21, 2026

m@ldives

The festive season often brings some of the simplest moments into focus: long lunches that extend into the afternoon, children discovering somewhere new, and conversations without the pressure of being elsewhere. In the Maldives, that time together unfolds naturally between ocean and shore, with each island establishing its own rhythm for multigenerational families, couples and groups of friends.

This year, the Luxury Group by Marriott International portfolio of resorts in the Maldives is inviting travellers to experience the festive season through art and design, marine discovery, local culture, gastronomy, wellness and time spent outdoors. From the creative shores of the Fari Islands and the house reefs of North Ari Atoll to the secluded northern reaches of Shaviyani Atoll, each destination offers a different setting in which guests can reconnect, celebrate traditions and create new ones, with the Maldives itself at the heart of the experience.

Available to book from 15 September to 15 November 2026 for stays between 20 December 2026 and 10 January 2027, the Festive Early Bird Offer adds tailored inclusions to each island stay. These range from resort credits of up to USD 400 per stay and complimentary non-motorised water sports to complimentary stays and dining for children under 12 and festive activities at selected participating resorts.

For guests looking to make the most of their time in the Maldives, two island experiences are within easy reach of Malé. The Ritz-Carlton Maldives, Fari Islands and JW Marriott Maldives Kaafu Atoll Island Resort are both accessible by speedboat, while scenic seaplane journeys lead farther into the atolls to The St. Regis Maldives Vommuli Resort, W Maldives and JW Marriott Maldives Resort & Spa.

A Canvas of Festive Wonder at The Ritz-Carlton Maldives, Fari Islands

A 50-minute luxury speedboat journey from Malé leads to The Ritz-Carlton Maldives, Fari Islands, where the 2026 festive season brings contemporary art into conversation with the light, colour and landscape of the Maldives.

From 20 December, the island will become a festive canvas through bespoke installations by French artist Alexandre Benjamin Navet in collaboration with the House of Ruinart. His expressive use of shape and colour will appear throughout the resort, from a specially conceived Christmas tree and ornaments inspired by the destination to playful installations culminating at Beach Shack.

The experience brings a new creative dimension to the resort’s Circle of Island Life, while leaving room for guests to shape their days at their own pace. Couples can move between the spa, lagoon and intimate dining experiences, while families and groups can gather in 100 ocean- and lagoon-facing villas designed by Kerry Hill Architects.

Larger parties can stay in expansive two-bedroom villas or the four-bedroom The Ritz-Carlton Estate, with an Aris Meeha island butler available to personalise their time together.

The Festive Early Bird package includes daily breakfast at La Locanda, New Year’s Eve celebrations and festive experiences.

A Season of Endless Wonder at JW Marriott Maldives Kaafu Atoll Island Resort

Close to Malé yet removed from the pace of the capital, JW Marriott Maldives Kaafu Atoll Island Resort is preparing a festive season centred on joy, discovery and wellbeing.

A 15-minute speedboat journey from Malé, the island will host ‘Enchanted Soirée: A Season of Endless Wonder’, with a programme featuring culinary experiences, restorative moments at Spa by JW, lagoon adventures and activities for younger travellers. In the evenings, multigenerational families, couples and groups of friends can come together over shared meals and festive celebrations.

Residential-style two-bedroom beach and overwater villas provide space for guests to gather and retreat, while the three-bedroom Ocean Residence includes a private gym, spa treatment room and waterslide with direct lagoon access.

Dedicated Safeeru ambassadors personalise each stay, while the Family by JW Kids’ Club provides creativity and exploration for younger guests. Other experiences include dolphin cruises, nurse shark snorkelling and dining across seven venues inspired by Indian Ocean, Mediterranean, South American and Nikkei cuisines.

The Festive Escape package includes a full-board meal plan, complimentary dining for children under 12, and access to festive activities and celebrations throughout the stay.

Ten Years of Island Stories at The St. Regis Maldives Vommuli Resort

In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort will mark its 10th anniversary with ‘Chapter X: Celebrating 10 Years Through the Island’s Story’, a festive programme inspired by the landscapes and communities that have shaped a decade on Vommuli Island.

The celebration follows the resort’s four ecological zones — Lagoon, Beach, Jungle and Coast — providing families, couples and friends with different ways to discover the island through marine life, nature, cuisine, wellness and Maldivian heritage.

Children and grandparents can explore the biodiversity surrounding Vommuli House, turning shared discoveries into new family traditions, while days by the lagoon showcase the resort’s house reef and nature-inspired design.

Along the coast and beach, shared meals, storytelling and seasonal gatherings draw on the Maldives’ fishing and seafaring heritage. Christmas celebrations will include a tree-lighting ceremony, Santa’s arrival and family programming, while curated dining and wellness experiences will lead into a New Year’s Eve celebration overlooking the Indian Ocean.

The Festive Getaway includes breakfast for two and resort credits ranging from USD 200 to USD 400 per stay, depending on the villa category. St. Regis Butler service will also be available throughout each stay.

Children aged 11 and below stay and dine with compliments.

Made the Revelry List at W Maldives

For travellers looking for a more energetic festive season, W Maldives brings together North Ari Atoll’s marine life, newly refreshed villas and the resort’s social island atmosphere.

A 25-minute seaplane journey from Malé takes guests to the resort’s house reef, where days can begin underwater, continue with a nurse shark excursion or sunset cruise, and end with dinner by the beach.

From 23 December to 1 January, ‘Made the Revelry List’ will move between relaxed daytime experiences and after-dark celebrations. Christmas Eve will bring guests together at FIRE Beach for flame-grilled dining and live entertainment, while New Year’s Eve will take its cue from ‘The Velvet Revelry’, a speakeasy-inspired soirée moving from golden-hour cocktails and dinner to performances, music and a midnight countdown on WAVE Beach.

Beyond the festive programme, 77 beach and overwater villas with private pools provide space for couples and friends to settle into island life, while the two-bedroom Oasis Beach Villa with Slide is designed for families and groups.

For a change of setting, Gaathafushi, W Maldives’ private island, offers an intimate location for private dining and time away from the main island.

The Festive Favors package includes a full-board meal plan for two adults and USD 200 in daily resort credit.

An Enchanted Island at JW Marriott Maldives Resort & Spa

The journey north forms part of the experience at JW Marriott Maldives Resort & Spa, which is reached by a scenic 50-minute seaplane flight from Malé.

In the quieter reaches of Shaviyani Atoll, spacious villas, tropical gardens and open stretches of ocean provide a setting for different generations to spend time together. Duplex Overwater Pool Villas and Two-Bedroom Duplex Beach Pool Villas provide generous living spaces for families and groups of friends, while dedicated Thakuru private butler service takes care of arrangements throughout the stay.

This year, ‘Enchanted Island, Midnight in Paradise’ will bring aerialists, fire performances, live music and a DJ into a festive calendar that balances celebrations with opportunities for families to spend time together.

Younger travellers can choose from more than 100 activities at the Family by JW Little Griffins Kids’ Club, one of the largest children’s clubs in the Maldives. Cooking experiences using ingredients from the JW Garden and Boduberu evenings will also bring different generations together during the festive period.

The Festive Splendor package includes daily breakfast for two at Aailaa and a one-time 30-minute photography session with one printed photograph.

Guests booking a Duplex Overwater Pool Villa receive a complimentary upgrade to half board, while children aged 11 and below stay and dine with compliments.