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Shifaz Hassan on Creating Magic at JOALI Maldives

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Nestled in the heart of the Maldives, JOALI Maldives is a luxury resort that has captured the hearts of travellers from around the world. At the helm of this enchanting paradise is Shifaz Hassan, the Resort Manager, whose passion for hospitality and dedication to nurturing local talent has made him a force to be reckoned with in the industry. In this exclusive interview, we delve into Shifaz’s career, his motivations, and his vision for the future of Maldivian tourism.

Shifaz’s journey in the hospitality industry began in 2007, when he joined the Four Seasons Resorts at Kuda Huraa and Landaa Giraavaru as an Airport Representative. Over the years, he has held various positions at prestigious resorts such as One&Only Reethi Rah and Gili Lankanfushi Maldives and eventually, JOALI Maldives. His impressive career trajectory is a testament to his unwavering commitment to excellence and his ability to adapt to the ever-changing landscape of the tourism industry.

When asked about what motivates him, Shifaz shared, “I have always been passionate about creating unforgettable experiences for our guests. The Maldives is not just our home, but a unique destination, and I believe that our hospitality should reflect the beauty and warmth of our islands. My motivation comes from seeing the smiles on our guests’ faces and knowing that we have made their stay truly special.”

As the Resort Manager at JOALI Maldives, Shifaz’s focus is on leading his team to deliver exceptional service and create lasting memories for their guests. “At JOALI, we believe in the power of collaboration and communication. I am fortunate to work with a team of talented individuals who share my passion for hospitality. We call our butlers Jaadhoogar or magician, which literally means a magician. And so, we create magic for our guests. Together, we strive to exceed our guests’ expectations and make their stay at JOALI an unforgettable experience,” he said.

One of Shifaz’s key priorities is the development of local talent for jobs in the industry. He is a firm believer in the potential of young Maldivians and is committed to providing them with opportunities to grow and excel in the tourism and hospitality sector. “The Maldives has a wealth of talent, and it is our responsibility as local industry leaders to nurture and develop this talent. At JOALI, we invest in the growth of our team members through training and mentorship, ensuring that they have the skills and knowledge to succeed in their careers,” Shifaz explained. “I believe that education and mentorship are crucial in shaping the future leaders of our industry. By sharing my experiences and insights, I hope to inspire young Maldivians to pursue their dreams and contribute to the growth and development of our tourism sector.”

His message to young Maldivians who wish to pursue a career in tourism and hospitality is one of encouragement and inspiration. “The tourism industry offers a world of opportunities for growth and personal development. If you are passionate about hospitality and willing to work hard, there is no limit to what you can achieve. Believe in yourself, and never stop learning,” Shifaz advised.

In a rapidly evolving industry, Shifaz’s adaptability and forward-thinking approach have been instrumental in his success. “The tourism landscape is constantly changing, and it is important for us to stay ahead of the curve. We must be willing to embrace new trends and adapt our strategies to meet the needs of our guests and the market,” he said.

Innovation and creativity are at the heart of Shifaz’s approach to hospitality management. He believes that by fostering a culture of experimentation and open-mindedness, JOALI Maldives can continue to push the boundaries of luxury and offer guests an experience that is truly one-of-a-kind. “In the competitive world of luxury hospitality, it is essential to stay ahead of the curve and constantly explore new ideas. At JOALI, we encourage our team members to think outside the box and challenge the status quo, ensuring that we remain at the forefront of the industry,” Shifaz said.

One example of this innovative spirit is the resort’s unique art-immersive concept, which showcases the work of local and international artists throughout the property. This creative approach not only adds a distinctive touch to the guest experience but also supports the global art community. “Art is an integral part of the JOALI experience. By collaborating with talented artists from the Maldives and around the world, we are able to create a dynamic and inspiring environment that resonates with our guests and sets us apart from other luxury resorts,” Shifaz shared.

As Shifaz looks to the future, his vision for JOALI Maldives is one of continued growth and evolution, with a focus on maintaining the highest standards of excellence and sustainability. “Our goal is to build a legacy that reflects our commitment to luxury, innovation, and responsible tourism. We will continue to invest in our team, our facilities, and our community, ensuring that JOALI Maldives remains a beacon of excellence in the Maldivian tourism industry,” he said.

To achieve this vision, Shifaz emphasises the importance of collaboration and teamwork. “Success in the hospitality industry is a collective effort. By working together and supporting one another, we can overcome challenges and achieve our goals. I am incredibly proud of the team at JOALI Maldives and am confident that, together, we will continue to set new benchmarks for luxury hospitality in the Maldives and beyond,” he shared.

Insider Reviews

Discovering The Machchafushi Universe through sight, sound, scent, touch and flavour

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At Machchafushi Island Resort & Spa Maldives, The Centara Collection, the island is not simply the setting for the guest experience. It is the experience itself. Set within the South Ari Marine Protected Area (SAMPA), Machchafushi, meaning ‘Fish Island’ in Dhivehi, is defined by its relationship with the surrounding ocean, the life that inhabits it and the traditions that have shaped its identity.

Once a secluded, uninhabited island, Machchafushi has evolved while retaining its connection to the natural environment and cultural character of the Maldives. Today, its award-winning house reef, five times the size of the island, creates an underwater world inhabited by more than 1,000 species of reef fish and more than 200 varieties of coral. Beyond the reef, the waters of South Ari Atoll offer year-round opportunities to encounter whale sharks, manta rays and other marine life, while the 52 metre Kudhi Maa shipwreck has become a thriving underwater habitat of its own.

This sense of place forms the foundation of The Machchafushi Universe, a sensory expression of the island that invites guests to experience Machchafushi through sight, sound, fragrance, touch and flavour. Here, the senses are not experienced in isolation. The colour and movement of the reef are accompanied by the rhythm of the ocean, the feel of warm water against the skin and the salt carried by the breeze. Later, the flavours of the sea and the wider island find their way to the table. Together, these impressions create a deeper connection with the destination.

“Machchafushi has always had a character of its own. It comes from the environment around us, from the marine life and the reef, from the Banyan Tree and the traditions connected to it, and from the people who bring our experiences to life. The Machchafushi Universe gives us an opportunity to bring these elements together and allow guests to experience the island in a more meaningful way, through all of their senses,” said Francesco Pompilio, Cluster General Manager, Machchafushi Island Resort & Spa Maldives and Centara Ras Fushi Resort & Spa Maldives.

The experience begins with what can be seen. Beneath the surface, coral gardens come alive with reef fish, turtles, stingrays and reef sharks, while the Kudhi Maa shipwreck rests between 52 metres beneath the surface, its structure now covered in coral and inhabited by glassfish, trevally, snapper, lionfish, batfish and groupers. Around the atoll, encounters with whale sharks and manta rays offer a different perspective on the scale and diversity of the marine environment.

Above the water, the island reveals another landscape. The more than 200-year-old Banyan Tree, known as the Ummeedhu Tree in Dhivehi, meaning ‘Wish Fulfilment’, stands at the heart of the island, its roots reaching deep into the earth and its branches extending towards the sky. The changing light across the lagoon, the movement of birds through the vegetation and the shifting colours of the ocean create a visual landscape that changes naturally throughout the day.

Sound gives the island its rhythm. Along the shoreline, waves move across the reef, birds call from the vegetation, and the breeze moves through the palms. Beneath the surface, the soundscape becomes quieter, shaped by the movement of water, the rhythm of breathing and the subtle sounds of a living reef. A snorkel across the house reef or a dive to the Kudhi Maa becomes as much an auditory experience as a visual one, bringing guests into a world where the sounds of the island recede and the ocean takes over.

The human rhythm of Machchafushi adds another layer. The preparation of a Thai dish at Suan Bua, the movement of a traditional wellness treatment and the unhurried pace of service create their own sounds across the island. Together, they form an understated soundtrack to a place shaped as much by moments of stillness as by discovery.

Fragrance carries the character of the island on the breeze. Salt air and sea spray accompany the shoreline, while coconut, coastal vegetation and the earth beneath the island offer subtler notes further inland. The scent of freshly prepared ingredients emerges from the kitchens, while at SPA Cenvaree, natural aromas meet the traditions of Thai wellness through essential oils, botanical ingredients and traditional Thai treatments.

Touch offers perhaps the most immediate connection with Machchafushi. Bare feet meet warm sand, cool water moves across the skin and the gentle resistance of the sea changes with every stroke. Entering the water for a snorkel or dive creates a physical connection with the underwater world, from the sensation of descending through the water column to the changing currents around the reef. Kayaking and paddleboarding offer another way to experience the lagoon, allowing the surface of the water to become part of the journey.

On land, touch takes on a quieter character. Traditional Thai massage and wellness treatments at SPA Cenvaree centre on movement, pressure and balance, while beneath the Banyan Tree, the Sacred Thread Ceremony offers a more personal connection through a simple cultural ritual. In different ways, each experience brings guests closer to the island.

Flavour completes the sensory journey, reflecting the diverse influences that form part of Machchafushi’s identity. At Suan Bua, traditional Thai cuisine is presented through authentic flavours and techniques, while Mare Azzurro Italian Coastal Cuisine draws on the simplicity and character of Italian coastal cooking. The Reef presents an indulgent all day dining experience, with a variety of world cuisines served buffet style, from local Maldivian specialities to international favourites.

At Aqua and Coral Bars, classic cocktails meet island inspired signatures, adding another expression of the destination to the glass. Beyond the restaurants and bars, dining experiences bring cuisine into the island landscape, allowing the setting itself to become part of the occasion. From the waters surrounding Fish Island to the flavours served upon it, the connection between Machchafushi and the sea finds its way naturally to the table.

A first snorkel may reveal a turtle moving across the reef or a reef shark passing through the shallows. Further exploration brings coral formations, schools of tropical fish and the quiet presence of the Kudhi Maa. For experienced divers, sites such as Kudarah Thila, Broken Rock, Dhigurah Beyru and Maamigili Corner offer opportunities to encounter a wider range of marine life and underwater environments. Night snorkelling introduces yet another dimension, revealing a reef transformed after dark.

For those venturing further into the atoll, whale shark encounters offer a profound sense of scale. South Ari is renowned for year round whale shark sightings, allowing guests to experience these gentle giants in their natural environment. Manta rays, turtles, sharks and schools of tropical fish add to a marine landscape that is constantly moving and evolving.

Together, these experiences form a more complete expression of Machchafushi. The island is not defined by a single attraction, restaurant or wellness ritual, but by the relationship between its natural environment, cultural heritage, marine life and the people who bring the destination to life.

Machchafushi is, ultimately, an island that reveals itself gradually. Not through a single moment, but through the accumulation of sensory impressions that stay long after the experience itself has passed.

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Awards

Maldives’ first island-to-island zipline receives global excellence award

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Zipline Maldives, the first island-to-island zipline in the Maldives, has received the Global Excellence Award for “World’s Most Beautiful Zipline – Maldives” at the Global Brand Awards 2026.

The recognition was presented as part of Season 2 of the Global Brand Awards, Sri Lanka Chapter. The certificate of achievement was presented to Ibrahim Asim of Vahmaafushi Picnic Island, recognising the project’s contribution and performance.

Located in South Malé Atoll, Zipline Maldives connects Maafushi with neighbouring Vahmaafushi, taking riders across 428 metres of open ocean between the two islands. The attraction, which opened earlier this year, introduced an island-to-island zipline experience to the Maldives and has added a new adventure tourism offering to the country’s local island sector.

The ride takes approximately 45 to 60 seconds and operates on two parallel lines, allowing two people to travel side by side. According to Zipline Maldives, more than 2,000 riders from over 50 countries have used the attraction since its launch.

The experience begins in Maafushi and crosses the lagoon to Vahmaafushi. A standard booking includes the 428-metre zipline ride, safety briefing and equipment, a return speedboat transfer, a welcome drink and access to Vahmaafushi Island. The attraction is open to riders aged six and above, subject to a weight range of 40 to 110 kilograms and operating conditions.

Vahmaafushi was developed as an experience-focused island close to Maafushi, combining the zipline with beach visits, dining, private celebrations and other island activities. Located around two minutes from Maafushi by boat, the island forms part of efforts to expand the range of experiences available to visitors staying in one of the Maldives’ largest local tourism destinations.

The zipline was introduced commercially in May 2026, with its operators positioning the over-ocean crossing as a new attraction for tourists and residents. Its location near Maafushi also allows visitors staying in the wider South Malé Atoll area to incorporate the activity into day excursions.

The Global Excellence Award marks an international recognition for the attraction within months of its opening, as local tourism operators continue to introduce experience-based activities alongside the Maldives’ established accommodation and marine tourism offerings.

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Maldives’ Dhigurah ranked among world’s 10 most valuable beaches

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Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.

The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.

The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.

Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.

Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.

Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.

Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.

“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.

“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”

While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.

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