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JOALI crafts next generation of luxury, ethical tourism in Maldives 



Nestled in the pristine waters of the Maldives, JOALI Maldives and JOALI BEING are two ultra-luxury resorts that have made sustainability their top priority. With a strong focus on preserving the environment, empowering communities, nurturing well-being, and conserving resources, these resorts are setting new standards in eco-conscious luxury travel.

Joy of preserving

At the heart of JOALI’s sustainability efforts is the JOALI Reef Restoration Programme (JRRP), which aims to restore the vibrant coral reefs surrounding the resorts. “Coral reefs are the rainforests of the ocean, and their preservation is crucial for the health of our marine ecosystems,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING. The JRRP assists in the natural recovery of the reefs, which have suffered losses due to coral bleaching and climate change. Guests are also encouraged to participate in regular coral planting activities, a vital component of ecological restoration in the Maldives.

To combat ocean waste, the JOALI team conducts frequent dives to remove plastic and other types of waste from the waters around the island. The resorts also organise clean-ups of uninhabited islands nearby and facilitate the removal of ghost gear with the Olive Ridley Project.

Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING, explains, “We take pride and joy in managing our own impact on the environment and promoting ecological resilience. We have partnered with local and global conservation organisations to help protect our oceans and the environment. We believe that it is our responsibility to preserve the natural beauty of the Maldives for future generations.

The Marine Biologist programme at JOALI educates young visitors about life underwater and the importance of conservation. “Through interactive games and activities, we teach children about our oceans, marine life, and how they can make a difference through simple actions,” explains Nawaf.

Tree planting activities are also held regularly at both properties and local islands nearby, as trees play a crucial role in protecting soil from erosion and limiting the impact of climate change.

Joy of Empowering

JOALI is passionate about empowering women and creating platforms for their economic and creative aspirations. Inspired by the vision of JOALI’s founder and owner, Esin Gural Argat, the resorts support female education, vocational training, and social entrepreneurship.

JOALI Art Week is a tribute to feminine creativity, featuring live art sessions, interactive workshops, and immersive exhibits by local women artists. “We believe in nurturing local talent and providing opportunities for female artists to showcase their work,” says Nawaf. The exclusive Art House at JOALI BEING also supports local artisans and art-lovers through imaginative events and workshops.

Monthly art dinners at JOALI combine gastronomy, art, and sustainability, featuring all-natural paints made with herbs and flowers from the Chef’s Garden. These inspiring experiences are led by women artists from around the world.

The resorts are committed to gender equality and the development of talented women at all levels of the organisation. “JOALI’s Leadership and Gender Diversity Programme is aligned with our commitment to the UN Women’s gender equality campaign,” states Nawaf.

In recent years, JOALI has donated significant funds to local Women’s Development Committees and other organisations, supporting projects such as waste disposal area renovations, community space development, and fabric waste recycling initiatives.

Joy of Nurturing

Promoting wellness and well-being is a key focus for JOALI. The resorts are dedicated to empowering individuals and communities to take control of their own health and well-being through education, resources, and partnerships.

Global Wellness Day activities, Reading Parks, Brain Gyms, and Special Educational Needs (SEN) Classrooms are just a few examples of JOALI’s commitment to nurturing well-being. “We believe in creating spaces that promote learning, growth, and a healthy lifestyle. We have more exciting community projects in the pipeline with significant investments that will make a huge difference in the communities that we operate in,” says Nawaf.

Joy of Conserving

Everyday practices at JOALI align with their overall vision of sustainability. The resorts have implemented an eco-conscious approach across both islands, with the goal of minimising consumption of key resources and reducing their carbon footprint.

“Our culinary team loves to craft specialties with locally caught fish and seafood, along with organic produce from our Herb Garden,” shares Nawaf. The resorts also use eco-friendly stewarding and laundry chemicals, house their own glass water bottling plants and wastewater treatment systems, and practise rainwater harvesting.

Energy conservation is another priority for JOALI, with efficient LED lights, smart controls in the villas, and a pilot project to increase the use of solar energy. Guests booking directly with the resorts also have the option to off-set their carbon emissions during the reservation process.

JOALI Maldives and JOALI BEING are also committed to supporting local communities and promoting cultural tourism. By engaging with local artisans, musicians, and storytellers, the resorts aim to create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One example of this commitment is the Culinary Arts Exhibition held during the Raa Tourism Expo 2022. The event showcased the incredible talents of JOALI’s hosts and inspired students and young people from across Raa Atoll. “We believe in promoting healthy eating and an active lifestyle for a full and happy life,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING.

The Earth-to-Table initiative at JOALI focuses on ingredient traceability and offering fresh, locally harvested, and sustainably sourced foods that support small farms. “Our slow food mantra promotes local foods, traditional cooking, and clean production methods,” explains Nawaf. The gardens at JOALI are 100 percent organic, growing vegetables, fruits, and culinary and medicinal herbs using sustainable techniques. The team draws on both traditional knowledge and modern science to produce the best ingredients while simultaneously protecting the environment.

As JOALI Maldives and JOALI BEING continue to lead the way in sustainable luxury travel, they remain dedicated to fostering strong relationships with local communities and promoting cultural tourism. By collaborating with local artisans, musicians, and storytellers, the resorts create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One of the ways JOALI supports local communities is through their commitment to fair trade principles. By ethically sourcing tea, coffee, and wood products, the resorts ensure that their suppliers are treated fairly and that their practices are environmentally responsible. Additionally, JOALI strives to use local produce and buy in bulk to reduce packaging waste, further minimising their environmental impact.

As more travellers seek eco-conscious destinations, JOALI Maldives and JOALI BEING stand out as prime examples of how luxury and sustainability can coexist harmoniously. By focusing on preserving the environment, empowering communities, nurturing well-being, and conserving resources, the resorts demonstrate that it is possible to offer an unforgettable guest experience while also making a positive impact on the world. As the hospitality industry evolves, JOALI Maldives and JOALI BEING will undoubtedly continue to set new benchmarks for sustainability and responsible luxury. As Nawaf says, “We believe that sustainability is not just a buzzword; it is a way of life. It makes a business case as well, as without preserving our environment we cannot have a tourism industry in a few decades. We are committed to making a positive impact on the environment and the communities we serve.”


Culture at Kuda Villingili Resort Maldives on Eid al-Adha



Kuda Villingili Resort Maldives has shared the details of its upcoming Eid al-Adha celebration, from June 16th to June 18th, 2024. This year, the resort invites guests to fully immerse themselves in a one-of-a-kind celebration. Celebrate the arrival of the new moon with a three-day event filled with cultural festivities, delicious food, and exclusive offers tailored for GCC travellers.

Kuda Villingili Resort Maldives invites guests to embrace the spirit of Eid al-Adha by providing a peaceful sanctuary for contemplation, gratitude, and participation in this significant occasion’s joyous festivities.

In celebration of Eid al-Adha, Kuda Villingili Resort Maldives has shared a fantastic offer exclusively for GCC market for bookings and stays until June 30, 2024, with a minimum stay of 3 nights. Guests are welcome to enjoy an attractive 30% discount on all villa categories, along with a wonderful selection of complimentary amenities such as an Arabic floating breakfast served in their private pool. Savour the tranquilly of a sunset cruise on a traditional Maldivian dhoni, take advantage of an irresistible 10% discount on watersports activities, and rejuvenate with a one-time complimentary 60-minute spa treatment for two adults at the private island overwater spa.

In addition to the thrilling offer, the resort has organised a variety of exciting activities for guests to enjoy during the three-day Eid celebrations. One of the highlights is the fishing competition, known as the Mas Race in Dhivehi. Mas Race is an exciting fishing game that brings families and friends together to embark on thrilling adventures in the bountiful seas. Participants can showcase their fishing skills and rely on a bit of luck to outshine their competitors. The champion reels in the biggest and most fish. The talented culinary team will expertly cook the guests’ personal catches to their liking, whether it’s steamed, grilled, or barbecued with authentic Maldivian flavours and flair. After all, sustainably caught fresh fish in the Maldives are unparalleled.

During the 3-day celebration, guests can also enjoy a large selection of watersports and big-game fishing with a 10% discount. With the surf season in full swell in the Maldives, this Eid, the resort invites all guests to start a new hobby, and what better way than to surf at Chickens Break while in Kuda Villingili? Surf, dive, watersport, and rejuvenate at The Spa with a 20% discount on signature massages.

The culinary highlight of Eid al-Adha is the sighting of the New Moon Eid dinner at The Restaurant, where guests can enjoy a bespoke Arabic-themed dinner featuring delicious dishes from across the Middle East and Eid specials from the Maldives.

The Kuda Fiyo Kid Club is excited to announce an unforgettable Eid celebration for children. The programme features a variety of traditional Maldivian games, including dhalhu vehttun (a local style of bowling), coconut leaf origami, the Eid kite challenge, and various arts and crafts activities.

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Enjoy ultimate luxurious escape on Eid al-Adha at The Ritz-Carlton Maldives



Celebrate the occasion of Eid Al-Adha by embracing island life at The Ritz-Carlton Maldives, Fari Islands. To commemorate the holiday, the resort invites GCC travellers into a world of breathtaking natural beauty, exclusive accommodation, legendary service, exquisite food, and once in a lifetime experiences.

Guests are invited to indulge in stunning turquoise water views teeming with marine life, pristine untouched white-sand beaches and lush greenery amid the Indian Ocean. With an array of bespoke Eid activities happening for the holiday including sunset cruises, chakra yoga, coral regeneration, design artistry workshops and more, guests can step into a world of exceptional luxury, to enjoy the resorts breathtaking island home.

With only a short flight time from across the GCC, those visiting the island from Monday 17th June until Friday 21st June, can embark on captivating adventures and experiences for the whole family.

Dive into the crystal-clear waters and snorkel alongside majestic turtles or contribute to the preservation of the vibrant marine ecosystem with the hotel’s Coral Regeneration programme. Watch the sun dip below the horizon aboard a luxurious Sunset Dolphin Cruise or guests can try their luck at reeling in the catch of the day with a Big Game Fishing excursion. If guests are looking for something more challenging, try a Killer Abs workout or group Aerial Hoop Class. For those seeking a more creative activity, enjoy an Eid Design Artistry workshop and discover the joy of expression through art.

Nourish the body, mind, and soul with The Ritz-Carlton Maldives curated selection of indulgent experiences. Become immersed in the ancient practice of Chakra Yoga, harmonising inner energies amidst the breathtaking backdrop of the Maldives, or learn how to give a Gua Sha Massage, where guests can transform their skincare routine by revealing radiant and rejuvenated skin. For those looking to experience something new, attend the Bamboo Tapping workshop where guests will discover a soothing rhythm.

Celebrate Eid Al-Adha in culinary bliss with nightly Levantine cuisine served on the pristine sands of the hotel’s island paradise, courtesy of The White Journey. Guests can enjoy a Maldivian Night on the final evening of the Eid holiday, with a culinary journey underneath the stars where traditional flavours of the island can be enjoyed in every bite.

Keeping young hearts and minds engaged throughout the Eid holiday, the Ritz Kids programme offers a range of exciting activities. From crafting memories on the beach with Sandcastle Decoration to unleashing their inner artist with Eid Pallet Art Painting, children enjoy the holidays like never before. Children can also embark on a thrilling Eid Dhoni Boat Safari or unravel the mysteries of the island with an exciting Eid Treasure Hunt.

For an exclusive Eid activity, football legend Ivan Rakitic will be hosting two football workshops during the celebrations. The Saudi Pro League player and former Barcelona FC icon will be sharing his expertise with guests, and teaching life-long skills to aspiring young players.

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Nova Maldives unveils Eid al-Adha programme with cultural activities



Recognising the growth of slow and experiential travel trends in the GCC, this Eid Al-Adha, from June 16 to June 19, Nova Maldives extends an invitation to join a journey that integrates traditional and modern aspects of Maldivian culture. Set against the backdrop of the island’s serene beauty, Nova is preparing an extensive cultural event that allows guests to delve into the heritage and customs of the Maldives.

Central to the festivities is the Holhuashi event, redefining traditional storytelling on Wink Beach. The term “Holhuashi,” meaning “public meeting space,” has been adapted here to create a dynamic space for cultural exchange. During the event, master storytellers will share traditional Maldivian stories, aiming to connect guests with the historical roots of the Maldives.

Abdulla Aboobakuru, General Manager of Nova Maldives, commented on the relevance of this year’s event, saying, “One of the notable GCC travel trends to Maldives this year is slow and experiential travel, which emphasises longer duration stays and a deep immersion into the local culture. The Maldivian Eid celebration at Nova is the perfect opportunity for GCC travellers to engage deeply with the unique cultural aspects of the Maldives.”

Additionally, the event will feature renowned Maldivian artists and craftspeople demonstrating their skills in traditional crafts. This presentation is designed not only for viewing but also for guests to experience, as each piece showcases a blend of heritage and innovation.

Throughout the Eid Al-Adha period, guests will have opportunities to engage more deeply with Maldivian culture. Activities will include language lessons, culinary experiences featuring local cuisine, and introductions to Maldivian rituals and beliefs. These elements collectively aim to provide a comprehensive understanding of the Maldivian way of life.

Guests can now book their stay at 45% off for stays up to September 2024. Rates for the Beach Villa start from AED 2711 for 2 guests on an all-inclusive basis, inclusive of all taxes and green tax. The offer includes complimentary use of snorkelling fins and masks during the stay, daily complimentary group Sunrise Yoga, a 30-minute photo session, complimentary rental of standard kayaks and paddleboards (non-guided) once per stay, and discounts on water sports, spa treatments, and à la carte restaurants.

Guests staying 6 nights or more will enjoy a complimentary 3-course dinner at Nova’s speciality restaurants, Mizu and Flames.

For those interested in experiencing this cultural event, bookings can be made for the specified dates in June. Additional details and reservations are available through Nova’s website.

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