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International Maldives Travel Market 2019 begins

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International Maldives Travel Market (IMTM) 2019 began on Wednesday.

At a ceremony held Wednesday morning, parliament speaker Mohamed Nasheed inaugurated the fair. He toured the fair and met with the exhibitors.

Taking place from June 26-27 at Farukolhufushi in the satellite town of Hulhumale, IMTM 2019 brings together 50 leading international tour operators and travel agencies, representative of 25 countries, to explore new opportunities and liaise with a major representation of the Maldives tourism industry. Additionally, 25 international buyers primarily focused on the guesthouses industry of Maldives are also participating in the second edition of IMTM.

At IMTM, hosted buyers are exhibitors and local accommodation providers come in as trade visitors. This concept ensures a cost-effective platform for trade visitors, as they can meet international buyers interested to sell Maldives.

This year, IMTM is also introducing a new component: a special forum on sustainable tourism, in partnership with Aishtha Azfa, an expert in sustainable development.

With the theme of “Sustainable tourism as a tool for local development,” the forum will provide a platform for dialogue within the Maldivian tourism industry on issues related to sustainability in the Maldivian tourism sector. It will focus on key climatic and anthropogenic issues related to tourist activity, and attempt to seek sustainable solutions based on international best practice, local initiatives, scientific research, technology and innovation.

The aim of this forum is to invite key decision makers of the industry to gain insight into the best practices of sustainable tourism worldwide, and adopt and incorporate those practices in helping Maldives achieve the UN Sustainable Development Goals (SDGs).

Astrabon serves as the main partner of IMTM 2019, with Villa Hotels & Resorts as the accommodation partner, HDC as the host partner, Stage Core as the event partner and Public Service Media (PSM) as the main media partner.

Other partners include Asters (Office Supply Partner), Kaimoo Resorts and Hotels (Gold Partner), Dhivehi Insurance Company (Insurance Partner), Island Aviation Services (National Airline Partner), Yasawa Princess (Livaboard Partner), Dhiraagu (Digital Media Partner), Coca-Cola Maldives (Beverage Partner), Euro Store (Food and Beverage Partner), Metal Signs (Merchandiser Partner), Maldives insider (Travel News Partner), MV Hotels (Travel Media Partner), The Island chief (Travel Tabloid Partner), One Online (Online News Partner), Maldives Business Review (Business News Partner), Double Dot (Photography Partner) and Print Lab Creative (Printing Partner).

Singapore Airlines, Indigo Airlines and Qatar Airways have also been appointed as airline partners.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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