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Partners announced for International Maldives Travel Market 2019



Partners have been announced for the second edition of International Maldives Travel Market (IMTM).

At a ceremony held Maagiri Hotel in capital Male Monday afternoon, Astrabon signed up as the main partner, Villa Hotels as the accommodation partner, HDC as the host partner, Stage Core as the event partner and Public Service Media (PSM) as the main media partner. Other partners include:

  • Office Supply Partner: Asters
  • Gold Partner: Kaimoo Resorts and Hotels
  • Insurance Partner: Dhivehi Insurance Company
  • National Airline Partner: Island Aviation Services
  • Livaboard Partner: Yasawa Princess
  • Digital Media Partner: Dhiraagu
  • Beverage Partner: Coca-Cola Maldives
  • Food and Beverage Partner: Euro Store
  • Merchandiser Partner: Metal Signs
  • Travel News Partner: Maldives insider
  • Travel Media Partner: MV Hotels
  • Travel Tabloid Partner: The Island chief
  • Online News Partner: One Online
  • Business News Partner: Maldives Business Review
  • Airline Partner: Singapore Airlines, Indigo Airlines and Qatar Airways
  • Photography Partner: Double Dot
  • Printing Partner: Print Lab Creative
  • Sustainable Tourism Forum Partner: Aishath Azfa


IMTM is a B2B international travel and trade fair held in the Maldives.

Taking place from June 26-27 at Farukolhufushi in the satellite town of Hulhumale, IMTM 2019 aims to bring together 50 leading international tour operators and travel agencies, representative of 25 countries, to explore new opportunities and liaise with a major representation of the Maldives tourism industry. Additionally, 25 international buyers primarily focused on the guesthouses industry of Maldives will also participate in the second edition of IMTM.

At IMTM, hosted buyers are exhibitors and local accommodation providers come in as trade visitors. This concept ensures a cost-effective platform for trade visitors, as they can meet international buyers interested to sell Maldives.

This year, IMTM is also introducing a new component: a special forum on sustainable tourism, in partnership with Aishtha Azfa, an expert in sustainable development.

With the theme of “Sustainable tourism as a tool for local development,” the forum will provide a platform for dialogue within the Maldivian tourism industry on issues related to sustainability in the Maldivian tourism sector. It will focus on key climatic and anthropogenic issues related to tourist activity, and attempt to seek sustainable solutions based on international best practice, local initiatives, scientific research, technology and innovation.

The aim of this forum is to invite key decision makers of the industry to gain insight into the best practices of sustainable tourism worldwide, and adopt and incorporate those practices in helping Maldives achieve the UN Sustainable Development Goals (SDGs).


‘Get Charged and Win’ promotion: Four draws, countless winners, more to go



The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee



JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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Master Baker Steven to conduct IREKS Baking Art & Science training in Maldives



The return of IREKS Master Baker to the Maldives brings exciting news for the local baking community.

Kuala Lumpur-based Master Baker – Chef Steven Selvamuthu, will be conducting pro-bono culinary demonstrations and extensive training sessions from 19th August to 7th September, 2023. Bakers and Pastry Chefs in resorts and HORECA institutions can look forward to enhancing their skills and knowledge under his guidance.

Steven’s expertise in pastries, acquired through training in Gelato University in Italy and a Chocolate Master program in Switzerland, has been instrumental in providing the best solutions to IREKS’ customers in the Maldives.

IREKS, the renowned German company, is a global player in the industry, celebrated for their expertise in developing innovative baking ingredients and catering to the preferences of the health-conscious and quality-driven generation. IREKS provides high-quality bakery flour and ingredients, including baking improvers, specialty bread mixes, gluten-free mixes, vegan mixes, and confectionary mixes. With a growing awareness of the impact of food production on people and the environment, IREKS offers a diverse range of organic baking improvers and mixes for the efficient production of various organic quality baked goods. They exclusively source raw materials from controlled organic cultivation.

In addition to its range of flour mixes focused on multiple baking needs, IREKS also offers a wide “Free-from” range, accommodating various dietary preferences such as lactose-free, palm oil-free, additive-free, egg-free, sugar-free, or vegan options.

In particular, IREKS has been providing a comprehensive Gluten-Free range since 1995. Gluten, a protein that provides structure, is essential for making grains bakeable, and it would be a challenge to bake without its presence. At the same time, gluten-free baked goods are growing in demand – even from those who do not suffer from medical conditions (e.g.: celiac disease). In order to meet the high safety requirements in this specialised production process, gluten-free ingredients are carefully and meticulously selected and processed at IREKS’s state-of-the-art facilities in Germany.

So, this powerhouse of the baking profession, Master Baker Steven, will share his vast expertise with the resort bakers’ community during these demonstration sessions. Should you wish to participate in a training session, please contact Bestbuy Maldives.

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