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Maldives gears up for 2018 WTM London with high level delegation, expanded stand

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Maldives Marketing and Public Relations Corporation (MMPRC) on Thursday met with industry representatives as part of the state tourism promotion agency’s preparations for the 2018 World Travel Market (WTM) London.

Representatives from 13 companies attended the pre-meeting, which was held at Champa Central Hotel in capital Male Thursday morning. Information pertaining to WTM London, the delegation from Maldives and other relevant details were highlighted during the briefing by MMPRC.

A total of 165 representatives from 64 companies involved in the Maldives tourism industry is set to attend the leading travel trade fair to be held at ExCeL London from November 5-7.

Tourism minister Moosa Zameer together the Maldives ambassador to UK Ahmed Shiaan and MMPRC’s Acting Managing Director Haris Mohamed will lead the delegation from Maldives.

This year, the size of the Maldives stand has been increased by 69sqm, with additional eight counters. During the fair, visitors can experience Maldivian delights passed on from generation to generation, while traditional attire will also be showcased to visitors.

WTM London is one of the leading global events for the travel industry, generating more than USD 3.7 billion of business contracts amongst attendees. Now in its 38th year, this show attracts a global audience that shapes the travel industry.

Over three days, the travel industry comes together in London, as almost 5,000 exhibiting destinations, technology and private sector companies identify and network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism ministers.

This vibrant event offers the opportunity to discover the world under one roof, and be inspired by industry leaders discussing trends, issues and innovations in the travel industry.

The Maldives is a regular exhibitor at WTM London.

Europe is the biggest regional source market for the Maldives tourism industry with a share of over 50 percent of total arrivals. According to official figures, the European marked observed an year on year increase of 12.4 percent last year, with arrivals increasing to 646,343 from 575,176.

Britain is a major European source market, as 103,977 British travellers visited the Maldives last year — a 2.1 percent increase from the year before. That growth has continued this year, as 83,311 Brits visited the Maldives in the past nine months of the year — a 10.3 percent increase from the 75,506 in the same period of last year.

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Villa Resorts hosts over 200 travel agents from India to showcase its transformation

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Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

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The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

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JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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