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Maldives to develop airport in Lhaviyani tourist hotspot

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Government on Tuesday awarded a contract to leading resort operator Kuredu Holdings to develop a domestic airport in the tourist hotspot of Lhaviyani atoll.

At a ceremony held at Hurawalhi Maldives resort’s 5.8 Undersea restaurant Tuesday evening, tourism minister Moosa Zameer and Kuredu Holdings director Mohamed Moosa signed the agreement to develop the airport on the island of Madivaru, which had previously been used for military training.

Minister Zameer told reporters that Kuredu Holdings will invest USD 13 million to develop and bring the airport to operation in a year. The project involves reclaiming some three hectares of land from the lagoon of Madivaru, building a 1.2-kilometre runway, and a training academy for aviation officials from flagship carrier Maldivian and seaplane operator Trans Maldivian Airways (TMA), he said.

“The company can also develop a city hotel to incentivise the airport operation. I’m told they will utilise that option,” the minister said.

Tourism minister Moosa Zameer speaks to reporters at the ceremony. PHOTO/ HURAWALHI

The minister stressed the need to develop an airport in the atoll to boost tourism.

Lhaviyani atoll has one of the highest concentrations of tourism activity in the Maldives, with eight resorts including Kuredu Resort Maldives, Komandoo Island Resort and Spa, Hurawalhi Maldives, Palm Beach Island Maldives Resort and Spa, Atmosphere Kanifushi, Kanuhura Maldives, Fushifaru Maldives and Cocoon Maldives already in operation. Several new islands in the atoll are being developed as resorts, including the soon to be launched Kudadoo Maldives Private Island by Hurawalhi.

Speaking to reporters after the ceremony, Moosa, who is amongst the leading businessmen in the country, hailed the government’s ‘Nation First’ policy and said the airport project aligns perfectly with his goal of improving the socio-economic conditions of the country. Once completed, the airport will open dozens of new job opportunities for the atoll’s youth, he added.

Kuredu Holdings developed Kuredu island as a tourist resort in 1995-1996, and assisted sister company Komandoo Holdings Pvt Ltd to develop Komandoo island as a resort in 1997-1998. Kuredu Holdings owns and operate hotel resorts in the Maldives, and is currently developing several new resorts.

Over a million tourists from across the globe visit the Indian Ocean island nation every year to holiday in one of the 120 resorts and 400 plus guesthouses located in all corners of the country. The multi-billion dollar tourism industry, which is the country’s main economic activity, relies heavily on the domestic transport infrastructure, especially air travel.

Maldives, the most dispersed country on the planet with 1,192 islands spread over roughly 90,000 square kilometres, already has 11 airports, including three international airports. The government has contracted both local and international companies to develop additional domestic airports across the archipelago in a bid to boost tourism.

Main photo: Avas Online

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Weixin Pay supported to boost Chinese tourists to Maldives

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On May 27, Zihuny Rasheed, Deputy Managing Director of Maldives Marketing and PR Corporation (MMPRC/Visit Maldives), and Etienne Ng, Weixin Pay’s Country Manager, Singapore and Regional Director, Southeast Asia, WeChat Pay, signed a three-year Memorandum of Understanding (MoU) during ITB China 2024, pledging to support more Maldivian merchants to accept WeixinPay to provide Chinese tourists with a convenient payment experience. Visit Maldives is the Official Destination Partner for this year’s edition of ITB China.

“China is a key source of tourists for the Maldives, and we greatly value the experience of Chinese visitors,” said DMD Zihuny Rasheed. “We plan on promoting the acceptance of Weixin Pay throughout the country, offering Chinese tourists the payment option they are familiar with and prefer. I have used Weixin Pay during my visit to China via linking an international card, and I can attest to the convenience of the mobile payment option.”

Ibrahim Faisal, Minister of Tourism of the Maldives, expressed his support, “Excited that we’re introducing Weixin Pay for Chinese visitors, which is another step in establishing Maldives as their top destination. Now, it’s easier than ever for Chinese travellers to enjoy their stay, hassle-free. We look forward to further enhancing their experience,” he wrote.

According to Etienne Ng, Weixin Pay is currently being piloted at the country’s airport duty-free store, as well as in popular restaurants like Sala Thai and City Garden. Additionally, a range of hotels and resorts are participating including, JEN Maldives Malé by Shangri-La, Adaaran Select HudhuranFushi, Adaaran Club Rannalhi, Adaaran Prestige Vadoo, Adaaran Prestige Water Villas, Velaa Private Island, Cheval Blanc Randheli Private Island, Dhawa Ihuru Maldives, Ayada Maldives, Marriott Bonvoy, Banyan Tree Vabbinfaru, Conrad Maldives Rangali Island and Angsana Velavaru in Maldives with strong support from the Bank of Maldives and local merchants. Making smooth progress, the initiative is expected to have 8,000 merchants nationwide that integrate the payment option.

“Weixin Pay is committed to providing users with safe and convenient payment services. Since the visa exemption policy was implemented, more and more Weixin Pay users have chosen to travel to the island country. Through our cooperation with Visit Maldives, we aim to provide Chinese users with the same convenient experience in the travel as they experience at home,” he said.

In February 2023, an Agreement on Mutual Exemption of Visa Requirements signed between the Maldives and China took effect as China expands its visa-free policy to benefit more countries. Consequently, the Maldives has consistently ranked among the top overseas destinations for Chinese tourists during popular travel periods such as the May Day and National Day holidays.

According to data from Visit Maldives, the country welcomed over 1.8 million tourists in 2023, a new national record. The Chinese market has been a key source market for the Maldives. As of 11th May 2024, it is the number one source market with 91,073 tourist arrivals.

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Indian influencer Niki Mehra in Maldives

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) hosted a familiarisation trip with Amilla Maldives for high-end influencer, Niki Mehra, from India to experience the luxury and romantic offerings of the Maldives from 3rd – 6th May 2024.

The familiarisation trip was a great opportunity to Niki Mehra, a renowned Indian model, fashion, beauty and travel content creator and social media influencer with over half a million followers who has carved a niche in the Indian fashion industry with her unique sense of style. During her time in the Sunny Side of Life, Niki Mehra showcased luxury to romantic experiences of the destination.

The trip promoted Maldives through social media platforms of Niki Mehra while highlighting experiential itinerary offerings of the Maldives. Additionally, the influencer trip assisted MMPRC in propelling growth in the luxury travel segment and honeymoon market by showcasing the Maldives as a premier honeymoon destination for the Indian travellers.

The Indian market has been a strong market for the Maldives over the years, currently ranked number 6 with 46,970 tourists as of 13th May 2024. Additionally, MMPRC showcased the Maldives in OTM and SATTE held earlier this year. MMPRC is committed to boosting the arrivals from the market and has exciting marketing activities planned for future, including joint campaigns, familiarisation trips, participation in major events and other campaigns which provides numerous opportunities to showcase the breathtaking Maldives to the market, attracting more Indian travellers.

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130 hotels in The Prestige Collection with 4 Maldives properties

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The Prestige Collection has reached 130 hotels in its portfolio, continuing to uphold quality and excellence as core pillars. It represents the most exclusive selection within Keytel, the world’s first alliance of independent hotels.

Since its establishment in 2007, The Prestige Collection has been dedicated to meeting the growing demand for luxury hotels, becoming a reference for hospitality industry specialists. Despite its focus on independent hotels, the collection has successfully attracted prestigious properties from international luxury chains such as Rosewood Villa Magna, Mandarín Oriental Ritz Madrid, and Fairmont Mayakoba in Riviera Maya. These hotels view The Prestige Collection as a complement to their commercial strategy for attracting luxury clientele.

With a prominent presence both nationally and internationally across 36 countries, The Prestige Collection shines in with four distinguished resorts: Baglioni Resort Maldives, Diamonds Athuruga Maldives Resort & Spa, Diamonds Thudufushi Maldives Resort & Spa, and Hideaway Beach Resort & Spa. Internationally, the collection boasts emblematic properties like Armani Dubai, Café Royal in London, The Pierre in New York, and Kappa Senses in Ubud, Bali, among others.

The collection categorises hotels into four distinctive categories, highlighting ideal places to disconnect, properties in vibrant urban settings, coastal options for those seeking serenity, and unique experiences for those seeking singularity.

Furthermore, this milestone coincides with the relaunch of its new experiential website platform. This platform offers users and industry professionals the opportunity to explore the collection in greater detail and drives qualified traffic to the official websites of member hotels.

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