News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance

Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Cooking
W Maldives welcomes acclaimed ‘Dessert King’ Reynold Poernomo for Flavours Unscripted culinary takeover

W Maldives is turning up the flavor dial this August with a high-profile culinary collaboration that is equal parts bold, artful, and wildly indulgent. As part of the resort’s Dare To Taste programming under the Flavors Unscripted series, W Maldives will welcome acclaimed chef and culinary creative Reynold Poernomo for a two-part takeover on August 10 and 12, 2025. This exclusive collaboration is set to redefine island dining—one plate at a time.
Born in Indonesia and raised in Sydney, Chef Reynold is no stranger to pushing culinary boundaries. A self-taught prodigy who rose to fame as a finalist on MasterChef Australia, he quickly became known as the nation’s “Dessert King” for his intricate, art-driven creations. In 2016, he co-founded KOI Dessert Bar with his family, which has since become one of Sydney’s most iconic culinary destinations with a cult following. The brand expanded in 2017 with KOI Dessert Kitchen, a production space that also hosts exclusive masterclasses and guest chef collaborations. Reynold’s approach to food is anything but ordinary—his plates are immersive, imaginative, and unapologetically bold. This August, he brings that same creative fire to W Maldives.
The main event unfolds on August 12, when guests will have the rare opportunity to experience Chef Reynold’s culinary artistry firsthand at FISH, the resort’s signature overwater venue renowned for its sustainable ocean-to-table fine dining. For one night only, Chef Reynold will present a specially curated three-course dinner inspired by island ingredients, global technique, and his unmistakable visual flair. Guests can expect bold plating, layered flavors, and a few unexpected turns—this is Reynold unleashed, Maldives-style.
As part of this exclusive collaboration, W Maldives presents Marriott Bonvoy Moments–a once-in-a-lifetime experience for members to bid on a Private Castaway Dining Experience with Chef Reynold, paired with a luxurious four-night villa stay in a Premier Overwater One-Bedroom Villa from August 9 to 13, 2025. The package includes roundtrip shared seaplane transfers from Velana International Airport, daily breakfast, and a one-time signature treatment at AWAY Spa for the bid winner and their guest.
The highlight of the stay begins on August 10, with an intimate starlit dinner on Gaathafushi, W Maldives’ private castaway island, where Chef Reynold will personally host and curate a bespoke tasting menu. On August 12, the duo will receive front-row seats to his culinary showcase at FISH. With only one package available, anticipation is high and competition will be fierce.
To mark the collaboration, Chef Reynold will also unveil an exclusive signature dessert, created just for W Maldives and available on the menu for six months following his visit. Daring, decadent, and destined to be the most photographed dish on the island, it is a lasting tribute to this unforgettable partnership.
“There’s something electric about the Maldives—its textures, its moods, its light,” said Chef Reynold Poernomo. “This menu is my response to that. A dreamscape of flavor brought to life through technique, imagination, and a little island heat.”
Amila Handunwala, General Manager of W Maldives, added, “At W Maldives, we’re all about pushing boundaries—on the plate, behind the bar, and in the guest experience. Reynold brings a daring, creative energy that aligns perfectly with our vision. This isn’t just a dinner; it’s a story told in flavor.”
This collaboration is part of Flavors Unscripted, W Maldives’ platform for culinary expression where global tastemakers meet untamed island creativity and nothing is ever scripted. It is food without rules. Flavor without borders.
Tucked away in the heart of the North Ari Atoll and a 25-minute scenic seaplane journey from Velana International Airport, W Maldives is a bold luxury escape featuring 77 private villas—each with a plunge pool and unobstructed access to the Indian Ocean. Following a recent design refresh, the resort seamlessly blends contemporary luxury with the island’s raw natural beauty.
Members can now bid for a Private Castaway Dining Experience with Chef Reynold Poernomo and a four-night stay at W Maldives until July 21, 2025 through Marriott Bonvoy Moments.
Guests looking to stir things up in paradise can book the Stay, Dine, and Fly package, which includes daily breakfast, a three-course dinner, and roundtrip seaplane transfers. For more information, visit www.wmaldives.com or contact reservations.wmaldives@whotels.com.
Awards
JOALI Maldives ranked Asia’s best and No. 7 in world’s top 100

JOALI Maldives has been named the #1 Resort in Asia and #7 Resort in the World in the prestigious Travel + Leisure World’s Best Awards 2025, reaffirming its place as one of the leading luxury destinations globally and the hallmark of excellence of the Maldives.
Each year, Travel + Leisure readers rate the world’s most exceptional hotels based on rooms and facilities, location, service, food, and overall value. JOALI Maldives’ consistently high ratings reflect an enduring commitment to thoughtful luxury and heartfelt guest experiences.
With an outstanding score of 99.46 this year, the resort stands among the highest-rated properties in the world in this year’s Travel + Leisure World’s Best Awards. Guests praised every element of the experience, from the design of the villas to the warmth of the service, with one reader declaring Saoke, the resort’s signature Japanese restaurant, as “the best food in the world.” This level of acclaim reflects not only exceptional facilities, but also the resort’s unwavering commitment to curating personalised, soulful journeys for every guest.
This award adds to an ever-growing list of honours for the resort. JOALI Maldives has proudly upheld Forbes Five-Star status consecutively, has been celebrated in the Condé Nast Traveller Readers’ Choice Awards most recently as the #1 Resort in the Indian Ocean, and continues to earn praise in Tripadvisor’s Travellers’ Choice Awards and previous editions of Travel + Leisure’s World’s Best.
“We are truly humbled by this recognition from Travel + Leisure readers,” says Shifaz Hassan, General Manager of JOALI Maldives. “It’s especially meaningful because it comes from our guests — many of whom return year after year, sharing heartfelt feedback about our island. Our team works with quiet dedication to anticipate needs, honour privacy, and create moments of true joy. The recognition reflects the connections we have built with our guests, and I am immensely proud of this achievement”
A beacon of creativity and conscious living in the Maldives, JOALI continues to elevate luxury hospitality by meaningfulness, beauty, and soul.
Awards
Villa Park, Villa Nautica crowned among world’s top 100 hotels

Villa Resorts has been recognised in the TopHotels “Top 100 Hotels of the Year 2024” list, with two of its properties, Villa Park and Villa Nautica, featured among the highest-rated hotels based on guest reviews from Russia and the CIS.
TopHotels is one of the most widely used hotel review platforms among Russian-speaking travellers, and its annual ranking reflects feedback from thousands of verified guests. Earning a place in this list highlights the strong appeal of Villa Resorts’ offerings in these markets and the high level of satisfaction experienced by guests throughout the year.
Villa Park, located in South Ari Atoll, is well known for its lush landscapes, vibrant marine life, and wide range of activities suited for families, couples, and nature enthusiasts. Villa Nautica, situated near Malé, offers a more energetic island setting with beachfront villas, lively experiences, and a relaxed yet refined atmosphere.
While each resort offers something unique, both share the brand’s signature focus on heartfelt service, comfortable luxury, and a strong sense of place inspired by the Maldives.
This recognition reflects Villa Resorts’ longstanding relationship with guests from Russia and the CIS. The brand has continually invested in understanding the needs of these travellers, offering multilingual support and culturally considerate service across its properties.
With roots in the Maldives since the early 1980s, Villa Resorts remains one of the country’s most established hospitality brands. This recent acknowledgment from TopHotels reinforces its position as a trusted choice for international travellers seeking authentic island experiences grounded in comfort, care, and connection.
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