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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Awards

ELE|NA recognised for excellence in wellness hospitality at SATA 2026

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ELE|NA has been named Leading Wellness and Spa Brand at the South Asian Travel Awards (SATA) 2026, recognising the Maldives-based wellness brand’s contributions to the hospitality and wellness industry across the region.

The recognition comes as wellness continues to become an integral part of luxury hospitality, with ELE|NA working alongside resort partners to develop and operate wellness facilities that combine therapeutic experiences, trained professionals and operational expertise.

Guided by its Wellness Your Way™ philosophy, ELE|NA incorporates wellness into different aspects of the guest experience. Its six Pillars of Vitality – TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight – encompass therapeutic treatments, physical activity, emotional wellbeing, restorative sleep and nutrition. The framework allows individual resorts to develop wellness programmes tailored to their locations and guest preferences.

In addition to providing wellness experiences, ELE|NA works with hospitality partners on concept development, spa operations, therapist training and service delivery. Its operational model combines the individual characteristics of each resort with standardised systems and procedures aimed at maintaining service consistency across its properties.

Sustainability also forms part of the brand’s operations. All ELE|NA properties in the Maldives have received Platinum Sustainable Wellness Accreditation, recognising their approach to responsible spa operations, environmental management and community wellbeing.

The brand also invests in professional development through the ELE|NA Wellness Academy, which provides training programmes for therapists and wellness professionals. The academy combines traditional therapeutic practices, practical training and contemporary wellness knowledge to support professional development and strengthen service standards across the industry.

The recognition at SATA 2026 comes as ELE|NA continues to expand its operations beyond the Maldives, extending its wellness concepts and services into India, Nepal and other emerging hospitality destinations.

With wellness increasingly influencing travellers’ accommodation choices and holiday experiences, ELE|NA continues to focus on integrating wellness services into resort operations while supporting the development of trained professionals and sustainable practices within the hospitality sector.

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Cooking

Milaidhoo Maldives welcomes Chef JKP for culinary workshop, wine-pairing dinner

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Milaidhoo Maldives is set to welcome award-winning chef James Knight-Paccheco, widely known as Chef JKP, on 11 and 12 December 2026 for two culinary events focusing on cooking techniques, culinary experiences and the exploration of new flavours.

On 11 December, Chef JKP will conduct a culinary workshop, offering guests the opportunity to cook alongside him, learn professional techniques and exchange ideas in the kitchen. The following evening, he will host a wine-pairing dinner featuring dishes prepared in his signature style, accompanied by wines selected by the resort’s resident sommelier to complement each course.

With more than 20 years of experience in the hospitality industry, Chef JKP has worked in Michelin-starred restaurants, luxury hotels and restaurant projects across the UK and the Middle East. Throughout his career, he has worked alongside renowned chefs including Raymond Blanc, Gordon Ramsay and Michael Caines. He is also the creator and host of The Chef JKP Podcast, which has recorded more than 6.5 million downloads.

At Milaidhoo Maldives, the culinary experience draws inspiration from the island’s surroundings, Maldivian flavours and traditional cooking methods, combined with international influences introduced by the resort’s team of chefs. This approach encourages the exchange of culinary knowledge and techniques, allowing guests to explore local dishes, learn new cooking methods and engage with the chefs responsible for their dining experiences.

Located within the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo offers a setting where dining experiences focus on personalised service and interaction between guests and culinary professionals. Chef JKP’s visit is intended to provide guests with opportunities to engage directly with the visiting chef, gain insights into his approach to cooking and experience his culinary creations.

The culinary workshop will take place on 11 December 2026, followed by the wine-pairing dinner on 12 December 2026.

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Action

Four Seasons Resorts Maldives honoured for 25 years of marine conservation efforts at HICAP 2026

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Four Seasons Resorts Maldives has won the 2026 Sustainable Hotel Award for Biodiversity Action & Education from Hotel Investment Conference Asia Pacific (HICAP). The award recognises 25 years of conservation, research and training at Four Seasons Resort Maldives at Kuda Huraa (since May 1998) and Four Seasons Resort Maldives at Landaa Giraavaru (since November 2006).

Winners are selected by an expert judging panel for innovative sustainability practices that can be replicated across Asia Pacific. The Biodiversity Action & Education category emphasises measurable conservation and practical learning. Four Seasons Resorts Maldives was recognised for connecting sustained conservation and scientific advances with hands-on learning for guests, local schoolchildren and young Maldivians.

The resorts’ Reefscapers partnership, launched at Kuda Huraa in 2001, encompasses more than 9,000 coral frames across one of the Indian Ocean’s largest artificial reef restoration projects. Decades of monitoring have supported peer-reviewed, AI-assisted research into coral survival, informing restoration methods as environmental pressures increase. Corals on mature frames now reproduce naturally, while spawning and larval-settlement research advances methods to repopulate damaged reefs and increase diversity.

That research also supports practical conservation education. Since 2023, Landaa has hosted the Baa Atoll Marine Biology Internship Programme, a three-stage, three-year initiative introducing students across the atoll to marine science.

Furthermore, the resorts’ government-accredited Apprenticeship Programme has produced 1,058 Maldivian graduates since 2001 and currently offers 14 career pathways, including Marine Conservation. A new, fully funded four-year Marine and Environmental Science apprenticeship with Maldives National University combines academic study with fieldwork at both Kuda Huraa and Landaa Giraavaru. The pathway progresses towards a bachelor’s degree.

“This award belongs to the people who keep doing the work,” says Armando Kraenzlin, Regional Vice President and General Manager. “Our marine biologists, conservation partners, gardeners and trainers turn years of experience into knowledge others can use. Guests and young Maldivians contribute too, learning alongside our teams and helping carry that work forward.”

Science that informs action

Marine Savers, the resorts’ conservation programme, operates from Marine Discovery Centres at Kuda Huraa and Landaa Giraavaru, working with long-term partners including Reefscapers and The Manta Trust.

Reefscapers achieved a Maldives first by collecting coral reproductive cells in the wild, then fertilising them and settling larvae under controlled conditions. During severe bleaching in 2024, teams relocated 28,000 corals to deeper, cooler waters.

The Turtle Rehabilitation Centres at Kuda Huraa and Landaa Giraavaru have cared for over 500 sea turtles. To date, of the many injured by ghost fishing nets carried into Maldivian waters by wider Indian Ocean currents, more than 280 have been released.

Both resorts also support manta research, with studies by Landaa’s onsite Manta Trust scientists identifying the world’s largest-known reef manta population. Their research contributed to Baa Atoll’s designation as the Maldives’ first UNESCO World Biosphere Reserve in 2011.

Learning through participation

Guest coral sponsorship funds restoration, with guests transplanting fragments alongside marine biologists and following their development on MarineSavers.com.

Marine Discovery Centres connect guests and local schoolchildren with this conservation work. At Kuda Huraa, the Junior Marine Savers introduces younger children to ocean conservation through hands-on marine discovery activities. Landaa’s one-to-one Trainee Marine Biologist Programme gives teenagers practical experience across six specialist modules, while garden tours connect cultivation with food, wellness and composting.

All of the resorts’ research, field reports and findings are shared with the Maldives wider resort community, students, researchers and a global audience via MarineSavers.com. The Reefscapers programme’s selection as a World Sustainable Hospitality Alliance case study further extends its relevance to the hospitality industry.

For more information and ways to participate in award-winning biodiversity conservation and education at Four Seasons Resorts Maldives, visit MarineSavers.com or contact the Resorts at reservations.mal@fourseasons.com or call +960 66 00 888.

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