News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Celebration
Experience renewal and celebration at The Westin Maldives this Lunar New Year
The Westin Maldives Miriandhoo Resort invites guests to celebrate the Chinese New Year with its event, ‘Lunar Reflection: An Uplifting Beginning in the Year of the Wood Snake’. Situated within the Maldives’ first UNESCO Biosphere Reserve, the resort provides a serene environment for a rejuvenating holiday that harmoniously combines Maldivian hospitality with vibrant New Year festivities.
From January 28 to February 12, 2025, the resort offers a range of thoughtfully curated experiences. The celebrations commence with the Prosperity Buffet Dinner at Island Kitchen, featuring an Asian-inspired menu in a festive atmosphere. For a more intimate dining experience, the Taste of Asia at Hawker showcases a family-style sharing menu infused with regional flavours.
Festivities continue with a Lunar Pool Party, where music, cocktails, and festive cheer create a lively atmosphere under the Maldivian sun. As the evening unfolds, guests can enjoy a buffet dinner blending international and Chinese cuisines at Island Kitchen. Additional culinary highlights during the celebration include Izakaya Night at Pearl and the exclusive Chef & Sommelier Dinner, where Executive Chef Fahdrul and his team present a meticulously crafted menu paired with fine wines.
The Heavenly Spa by Westin offers rejuvenation through the ‘Lunar Detox Ritual’, available throughout the celebration period. This restorative spa package includes a detoxifying green tea body wrap followed by a 60-minute massage with a herbal poultice, designed to leave guests refreshed and invigorated for the year ahead.
Families are also catered to with engaging activities at the Westin Family Kids Club. Children can participate in creative workshops such as crafting Hong Bao, making snake puppets, and designing lanterns. Adventure seekers can explore the vibrant marine life and coral reefs of the Baa Atoll using complimentary snorkelling and ocean kayaking equipment, immersing themselves in the underwater wonders that make the region a diver’s paradise.
Renowned for its thoughtful design, The Westin Maldives Miriandhoo Resort emphasises comfort and sustainability. Its spacious overwater and beach villas, featuring the award-winning Heavenly Bed and panoramic ocean views, offer a luxurious retreat. Guests are encouraged to embrace the resort’s wellness pillars, which promote eating, sleeping, moving, feeling, and playing well.
Love
Dream romantic getaway at Sheraton Maldives Full Moon Resort & Spa
Sheraton Maldives Full Moon Resort & Spa invites couples to celebrate love this Valentine’s season with its exclusive Romantic Escape Offer. Set on the picturesque island of Furanafushi in the North Malé Atoll, this luxurious five-star resort is a haven of tranquility and romance. Enveloped by crystal-clear lagoons, powder-soft white sands, and thoughtfully curated amenities, the resort offers an idyllic sanctuary for creating unforgettable memories.
Nestled within a secluded natural paradise, Sheraton Maldives Full Moon Resort & Spa provides an intimate escape designed to inspire connection. Guests can retreat to elegant Overwater Villas, each designed in timeless Maldivian style and offering direct access to a serene lagoon. With a harmonious blend of Robinson Crusoe-inspired rustic charm and modern comforts, the resort epitomises barefoot luxury. The soothing rhythm of the ocean invites relaxation, while snorkelling adventures and breathtaking views set the perfect stage for love stories to unfold.
The resort pampers couples with a journey of rejuvenation at Shine Spa for Sheraton, a serene sanctuary set on its own private island amidst tropical greenery. The experience begins with a 50-minute aromatherapy massage for two, followed by two additional bespoke treatments. Using ingredients sourced from the surrounding ocean and gardens, each treatment ensures an immersive and restorative escape. The calming sounds of rolling waves enhance the tranquil atmosphere, creating an oasis of serenity.
Evenings at the resort are transformed into a feast for the senses. A private, five-course degustation dinner under-the-stars, complemented by premium wines, delivers an intimate dining experience. For an added touch of romance, the resort has curated bespoke events to enrich the Valentine’s celebration. On February 13, couples can gather around a crackling bonfire to toast s’mores beneath the Maldivian night sky. On Valentine’s Day, couples can savor a candlelit beach dinner, accompanied by the soothing symphony of waves. To conclude the festivities, February 15 features a sunset wine tasting, offering a chance to sip fine wines while watching the sun sink below the horizon.
Celebrate love in the most idyllic setting imaginable. Book the Romantic Escape Offer today and let Sheraton Maldives Full Moon Resort & Spa craft the perfect Valentine’s Day experience, turning dreams into cherished memories.
For more information, visit the website at sheratonmaldives.com or book your Romantic Escape here.
Awards
The Standard, Huruvalhi Maldives wins ‘Best Overseas Hotel’ award at Voyage Best Hotel & Resort Awards 2024
The Standard, Huruvalhi Maldives has received the prestigious title of “Best Overseas Hotel” at the 2024 Voyage Best Hotel & Resort Awards. This esteemed recognition ranks the resort among the top 50 hotels most cherished by the Chinese travel market.
This award reflects The Standard, Huruvalhi Maldives’ exceptional service, luxurious amenities, and distinctive hospitality that deeply resonates with Chinese travelers. The recognition is based on the hotel’s excellent online reputation, built through glowing reviews and feedback from Chinese guests, highlighting its unwavering commitment to providing extraordinary guest experiences.
“We are thrilled and deeply honored to receive this recognition from Voyage Magazine,” said Amar Lalvani, President & Creative Director, Lifestyle Hyatt Hotels Corporation. “The Chinese travel market is a key focus for The Standard, and this award underscores our commitment to delivering exceptional experiences tailored to our guests. It is a testament to the passion and dedication of our team. We look forward to further strengthening our connection with Chinese travelers and welcoming more guests to discover the unique charm of The Standard, Huruvalhi Maldives.”
Nestled in the heart of the Maldives, The Standard offers a perfect blend of tropical tranquility and vibrant energy, making it a sought-after destination for global travelers. With this award, the resort continues to cement its reputation as a premier choice for luxury and innovation in the hospitality industry.
-
Entertainment1 week ago
Anthony Callea and Tim Campbell bring intimate performances to Holiday Inn Resort Kandooma Maldives
-
Fitness1 week ago
Pullman Maldives Maamutaa hosts successful Fit Week
-
Cooking1 week ago
Niyama Private Islands brings Japanese-Peruvian haute cuisine to Subsix’s oceanic setting
-
Featured1 week ago
Villa Haven takes flight with Virgin Atlantic’s inflight entertainment
-
News1 week ago
Celebrate Chinese New Year charm at Bandos Maldives
-
Celebration1 week ago
Celebrate the Year of the Snake in unmatched luxury at Kuda Villingili
-
News1 week ago
Turn dream Maldivian escape into bonanza with The Westin Maldives Miriandhoo Resort
-
Drink6 days ago
Sundowners delivered: Avani+ Fares Maldives introduces Ambaa Adventure