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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Violinist Petar Markoski to host unforgettable musical performances tour in Sun Siyam Resorts

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Established musician Petar Markoski, a talented violinist, singer, and songwriter from Ohrid, Macedonia, is set to perform at Sun Siyam Resorts in the Maldives from May 1st to May 15th, 2024, showcasing his captivating musical talents at Siyam World, Sun Siyam Iru Fushi, and Sun Siyam Olhuveli.

During his musical residency at Sun Siyam Resorts, Petar Markoski will mesmerize guests with his soulful performances, enriching the artistic ambiance and elevating the cultural experience. This unique musical immersion promises to captivate discerning travelers and aficionados of fine music. Additionally, Sun Siyam Olhuveli will host a special cocktail party alongside Markoski’s performance, celebrating World Cocktail Day on May 13th in style.

Petar Markoski’s musical talent has been evident since his early years, starting his career at the young age of 9. He has received praise, awards, and widespread recognition for his virtuosity on the violin, as well as his skills as a singer and songwriter.

His repertoire covers a wide range of genres, from classical masterpieces to contemporary pop and rock hits. Markoski’s ability to effortlessly transition between musical styles has endeared him to audiences of all ages, from fans of legendary artists like Frank Sinatra, Dean Martin, and Elvis Presley, to admirers of modern icons such as Adele, Ed Sheeran, and Bruno Mars.

“I am thrilled to have the opportunity to share my music with the discerning guests of Sun Siyam Resorts in the Maldives,” said Petar Markoski. “Music has the power to transcend boundaries and bring people from all walks of life together, and I am eager to create unforgettable moments through the universal language of melody.”

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Avani+ Fares Maldives Resort appoints Thaaif Ahmed appointed as Director of Sales & Marketing

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 Avani+ Fares Maldives Resort, part of Minor Hotels, has announced the appointment of Thaaif Ahmed as the Director of Sales & Marketing, effective 1 May 2024. 

Thaaif brings nearly two decades of experience in the hospitality industry, with a significant portfolio  of roles within Minor Hotels. His career includes serving as the Director of Sales at NH Collection  Maldives, where he played a pivotal role in driving revenue growth and fostering strategic  partnerships. 

Throughout his tenure, Thaaif has demonstrated exceptional leadership capabilities and a profound  understanding of the industry landscape. His strategic prowess and collaborative approach have  consistently delivered outstanding results, making him a respected figure within the organisation. 

In his previous capacity as Cluster Director of Sales, overseeing Anantara Dhigu Resort Maldives,  Anantara Veli Resort Maldives, and Naladhu Private Island, Thaaif contributed to the success and  growth of the brand.  

As he assumes the role of Director of Sales & Marketing at Avani+ Fares Maldives Resort, Thaaif is  poised to leverage his wealth of experience and expertise to drive brand positioning, enhance  revenue streams, and elevate the overall guest experience. His appointment underscores the  resort’s commitment to excellence and innovation in the hospitality sector. 

Please join Stuart De San Nicolas, Cluster General Manager of Anantara Kihavah, Avani+ Fares and  NH Collection Havodda plus Riaan Drever, General Manager of Fares in congratulating Thaaif on his  well-deserved promotion. We also express our gratitude to Paul Counihan, for his support during our  pre-opening and opening stages. Paul will transition to focus on Anantara Kihavah, our sister  property in Baa Atoll, while Thaaif assumes leadership at Avani+ Fares Maldives. 

Set on the natural tropical island of Fares and surrounded by the UNESCO Biosphere Reserve’s deep  blue hues, the resort offers an abundance of aquatic adventures as well as pristine sandy beaches  for pure relaxation. With 176 stylish villas, pavilions, and studios, Avani+ Fares welcomes couples  and honeymooners, as well as families and groups, with a focus on multi-room accommodation. 

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Fortifying Angsana Velavaru’s dedication to sustainability with Earth Day celebration

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Angsana Velavaru, an all-inclusive premium resort nestled in South Nilandhe Atoll and a leading advocate for environmental stewardship in the Maldives, celebrated Earth Day on 22 April with a series of impactful initiatives. With an emphasis on its dedication to sustainability, the resort hosted a range of activities aimed at raising awareness and promoting responsible practices. Earth Day is an annual event demonstrating support for environmental protection, coordinated globally by EARTHDAY.ORG, which began in 1970.

The celebration commenced with the launch of “SustainLinen: Apron Collection” at Kaani Restaurant’s interactive breakfast pancake station. The linens, once adorning the resort’s villas and providing guests with comfort, were repurposed instead of being discarded – symbolising a remarkable transformation.

In July 2023, the Green Sustainability Team, comprising dedicated associates from various resort departments and sharing a vision of a greener, more sustainable future, introduced the “SustainLinen Tote Bag with Purpose” to resort associates. This initiative aimed to offer an eco-friendly alternative to disposable plastic bags, thereby reducing plastic waste. Since September 2023, the team has extended this initiative to neighboring communities and in-house guests. To mark Earth Day, skilled tailors at the resort crafted 30 tote bags from discarded beach umbrellas for distribution to guests.

A tree planting session was held at 10:00 am led by the Angsana Velavaru’s Executive Assistant Manager – Food and Beverage Neil Firman with a total of 77 trees planted, followed by a reef cleanup from 11:00 am to 12:15 pm. During the cleanup, 14 participants removed 25 Pin Cushion Sea Stars, safeguarding the precious corals that adorn the underwater realm.

Meanwhile, kids engaged in bracelet making workshops at the Ranger’s Club from 11:00 am to 12:00 pm, using repurposed fishing nets to create trendy accessories. This hands-on activity not only fostered creativity but also highlighted the importance of recycling and reducing marine pollution. Furthermore, families joined in an island cleanup effort from 4:00 pm to 4:30 pm. Together, participants worked to ensure the island remained a sanctuary for both guests and natural ecosystem.

“We are thrilled to lead the Earth Day celebration with a renewed commitment to sustainability,” said Abdul Nasir Ibrahim, Executive Housekeeper, and Sustainability Champion at Angsana Velavaru. “Through initiatives such as repurposing fishing nets for trendy bracelets and engaging in eco-friendly activities, we aim to inspire positive change and foster a deeper connection to our environment.”

“At Angsana Velavaru, we invite guests, associates, and the local community to embrace sustainability and contribute to a more resilient and harmonious future,” added Muhamad Izuan, Marine Environment Officer. “We believe in the power of small ideas and collaborative efforts. There is always room for innovation and a deep sense of responsibility to nature and the community. Therefore, let us make every day Earth Day.”

Part of Banyan Group, a renowned international hospitality company committed to a greater purpose, Angsana Velavaru, an EarthCheck Gold-certified for eight years, presents a blissful tropical retreat. Boasting 79 secluded beachfront villas and a collection of 34 InOcean Villas, it offers a vibrant and immersive experience amidst the azure waters.

Angsana Velavaru walks the talk with a series of best practices that contribute to its sustainable journey:

  • Single-Use Plastic Bottles Elimination
  • Solar Panel Installation
  • Food Compost Machine Implementation
  • Rainwater Harvesting
  • Saltwater Chlorination Project
  • SustainLinen: The Story of Tote Bag with a Purpose
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