Maldives.net.mv – Traders Hotel Malé has re-branded to Hotel Jen Malé as the seventh Traders property to adopt the new Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new ‘Jeneration’ of independently minded business and leisure travelers, the brand is launching quickly and on track for ten Hotel Jens opening in major cities in Asia Pacific by April 2015. Maldives Mister of Economic Development, Mohamed Saeed unveiled the new branding.

The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.

Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen Malé, Maldives is a milestone in our ongoing plans to launch Hotel Jen across the region.

“True to the new brand, the Hotel Jen Malé, Maldives team are embracing the changing demands of today’s more independently minded travelers. They appreciate important things done well; demand quality, comfort and value, together with honest, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion.”

Hotel Jen Malé, Maldives is building on its existing culture and the staff’s local knowledge to deliver the new brand to guests. Embracing the concept of ‘staying with a friend’, guests will notice extra touches from a home-cooking inspired restaurant menu to offering simple pleasures of caring to individual taste preferences or styles.

Ms. Vathsala Subramaniam, general manager of Hotel Jen Malé, Maldives, said: “The rebrand to Hotel Jen will set new standards for guest experiences, which shows in the changing demands of today’s customers, both the new and ‘millennial’ mind-set and the increasingly socially enabled ‘young-at-heart’ existing customer. It is a revolution and all about changing our approach, starting at the very heart of our hotel – our staffs. Hotel Jen will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style. “

The informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from souvenir shops to finding the best local Maldivian hangouts to the best of local cuisines. The Hotel Jen team will be a guest’s own personal local lifestyle guide, making them truly feel like they are staying with a friend.

Cutting-edge technology includes fast free WiFi everywhere, all the time, convenient mobile charging stations throughout the hotel and access to over 2,500 online publications through a PressReader app, are a few of the many features. In addition, simple pleasures such as a laundry wash and fold service at one price for unlimited items in a laundry bag and free coffee and snack-box-to-go options after breakfast allow guests to get on with the things they care most about – life, travel and discovery. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.